Brand page · Decor · Sweden
Jotex: 2m visits a month, 602 active Meta ads.
Jotex — Jotex is a home interior and furnishings company that sells products like curtains, bedding, rugs, furniture, decoration and lighting online. In September 2026 jotex.se drew an estimated 2m visits, down 11% on the month before. It ranks #2 of 980 Decor brands in Sweden and holds a 4.5 Trustpilot rating over 22,601 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Jotex is a home interior and furnishings company that sells products like curtains, bedding, rugs, furniture, decoration and lighting online.
01 · Traffic
How much traffic Jotex gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jotex drew an estimated 2m visits in September 2026, down 11% on the month before and up 22% over three months.
- Worldwide#8,402of 4.5m sites · Top 1%
- In Sweden#60of 27.3k sites · Top 1%
- Decor, worldwide#83of 185,686 brands · Top 1%
- Decor, Sweden#2of 980 brands · Top 1%
2m
estimated visits in September
1 mo ▼ −10.6%4 mo ▲ +21.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jotex.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jotex holds 4.5 out of 5 on Trustpilot over 22,601 reviews, 5,973 of them in the last twelve months: 74% of customers give five stars and 8% one star. That volume places Jotex in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Jotex scores 5.0 over 10 reviews.
Decoration and Interior Design Store Home Improvement Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jotex sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Jotex's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Jotex in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Jotex is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jotex runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Christmas breakfast of champions = eggs, toast and lots of coffee ☕️ What’s on your menu? - #jotex #interiorJotex14 Oct 2026image
En färg för varje känslaJotex14 Oct 2026video
En matta, två uttryckJotex14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Jotex Sweden ABverified
Image ad21 Oct 2026Jotex Sweden ABverified
Image ad21 Oct 2026Jotex Sweden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jotex.
The creators who tag @jotexofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jotexofficial on Instagram, led by 𝑆𝑎𝑟𝑎 𝐹𝑒𝑦𝑙𝑖 (19.3k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑆𝑎𝑟𝑎 𝐹𝑒𝑦𝑙𝑖@inspobysaraa · 🇸🇪 SE | Decoration garden diy Creator | 19.3k | 1.2% | 6 | Tagged @jotexofficial |
06 · Competitors according to Gravity
Who Jotex competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jotex among Decor brands in Sweden. The closest is kid.no, then JYSK, Homeroom, IKEA, onlinehomeshop.com, sovtex.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kid.nokid.no | |||||||
| JYSKjysk.lt | |||||||
| Homeroomhomeroom.no | |||||||
| IKEAikea.se | |||||||
| onlinehomeshop.comonlinehomeshop.com | |||||||
| sovtex.sesovtex.se |
07 · Company
The company behind Jotex.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jotex is a company based in Sweden, founded in 1963 according to LinkedIn. It employs about 66 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇸🇪 Sweden
- Founded
- 1963, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 66 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jotex.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jotex
What people ask Google about Jotex.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jotex legit or a scam?
According to Gravity by Benchr, Jotex is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 66 people on LinkedIn, it has 406,538 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Jotex?
Customers rate Jotex 4.5 out of 5 on Trustpilot over 22,601 reviews, 5,973 of them in the last twelve months: 74% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Jotex scores 5.0 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Jotex known for?
Jotex is a home interior and furnishings company that sells products like curtains, bedding, rugs, furniture, decoration and lighting online. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Jotex promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Jotex advertises on Facebook and Instagram and on Google, where its offers often run. Check jotex.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Jotex?
Gravity by Benchr records a company based in Sweden, founded in 1963 according to LinkedIn, with 66 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Jotex growing?
Yes. Gravity by Benchr estimates about 1,957,100 visits to jotex.se in September 2026, down 11% in a month and up 22% over three months. Jotex ranks #2 of 980 Decor brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Jotex's ad budget?
Gravity by Benchr does not publish a spend figure for Jotex on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Sweden?
Among Decor brands in Sweden in the Gravity by Benchr index, Jotex ranks #2 of 980 by estimated traffic. Its closest competitors on the same market are kid.no, JYSK, Homeroom, IKEA and onlinehomeshop.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jotex.