Brand page · Personal Care · United States
Honeybalm traffic, ads & competitors 35.2k visits a month, 416 active Meta ads, Gravity score 590.
Honeybalm — Honeybalm is a lip care brand that sells natural beeswax and propolis-based lip balms, scrubs, and sleep masks in playful flavors and designs. In September 2026 honeybalm.com drew an estimated 35.2k visits, up 17% on the month before. It ranks #1,783 of 33,626 Personal Care brands in the United States and holds a 4.7 Trustpilot rating over 419 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Honeybalm is a lip care brand that sells natural beeswax and propolis-based lip balms, scrubs, and sleep masks in playful flavors and designs.
01 · Traffic
Honeybalm website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Honeybalm drew an estimated 35.2k visits in September 2026, up 17% on the month before and down 35% over three months.
- Worldwide#229,690of 4.5m sites · Top 10%
- In United States#72,152of 1.2m sites · Top 10%
- Personal Care, worldwide#11,686of 215,119 brands · Top 10%
- Personal Care, United States#1,783of 33,626 brands · Top 10%
35.2k
estimated visits in September
1 mo ▲ +17.0%4 mo ▼ −34.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Honeybalm reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Honeybalm holds 4.7 out of 5 on Trustpilot over 419 reviews, 377 of them in the last twelve months: 86% of customers give five stars and 3% one star. That volume places Honeybalm in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Honeybalm best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Honeybalm sells on Shopify, 100% of its catalogue in stock. The best seller is Honey Lip Balm, at US$9.99, followed by Strawberry Lip Balm and Vanilla Lip Balm.
#1Honey Lip BalmHoneybalmUS$9.99In stock
#2Strawberry Lip BalmHoneybalmUS$9.99In stock
#3Vanilla Lip BalmHoneybalmUS$9.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Honeybalm in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 73% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$11.99
- Currency
- USD
04 · Ads
Honeybalm ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Honeybalm runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2025 (image, text, video).
OCTOBER SALE: GET UP TO 50% OFF 🔥Honeybalm8 Oct 2026video
Discover all Honeybalm flavors ✨Honeybalm8 Oct 2026video
OCTOBER SALE: GET UP TO 50% OFF 🔥Honeybalm8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Honeybalm B.V.verified
Text ad20 Oct 2026Honeybalm B.V.verified
Image ad20 Oct 2026Honeybalm B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Honeybalm influencers
The creators who tag @honeybalm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @honeybalm on Instagram, led by BEAUTÉ ET VOGUE BOX (26.7k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBEAUTÉ ET VOGUE BOX@beauteetvoguebox · 🇧🇪 BE | Beauty cosmetics skincare Creator | 26.7k | 1.3% | 3 | Tagged @honeybalm |
06 · Competitors according to Gravity
Honeybalm competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Honeybalm among Personal Care brands in the United States. The closest is Fragrenza, then Amore Body Oils, Ardell, Body Oils by Brenda, House of Lashes®, Fantôme.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fragrenzafragrenza.com | |||||||
| Amore Body Oilsamorebodyoils.com | |||||||
| Ardellardellshop.com | |||||||
| Body Oils by Brendabodyoilsbybrenda.com | |||||||
| House of Lashes®houseoflashes.com | |||||||
| Fantômefantomeperfume.com |
07 · Company
Who is behind Honeybalm?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Honeybalm is a company based in Dover, United States, founded in 2023 according to LinkedIn, on a domain registered in February 2018. It employs about 27 people.
- Entity country
- 🇺🇸 United States · Dover
- Founded
- 2023, per LinkedIn
- Domain registered
- 24 Feb 2018
- Employees
- 27 on LinkedIn
- Own store
- honeybalm.com · Shopify · USD
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Honeybalm
What people ask Google about Honeybalm.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Honeybalm legit or a scam?
According to Gravity by Benchr, Honeybalm is a brand based in Dover, United States: its website has existed since February 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 73,772 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Honeybalm reviews: is it worth it?
Customers rate Honeybalm 4.7 out of 5 on Trustpilot over 419 reviews, 377 of them in the last twelve months: 86% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Honeybalm?
Honeybalm is a lip care brand that sells natural beeswax and propolis-based lip balms, scrubs, and sleep masks in playful flavors and designs. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Honeybalm prices: how much is it?
Honeybalm's best seller, Honey Lip Balm, sells US$9.99 on honeybalm.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check honeybalm.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Honeybalm promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Honeybalm advertises on Facebook and Instagram and on Google, where its offers often run. Check honeybalm.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Honeybalm?
Honeybalm sells on its own website, honeybalm.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Honeybalm?
Gravity by Benchr records a company based in Dover, United States, founded in 2023 according to LinkedIn, on a domain registered in 2018, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Honeybalm growing?
Not at the moment. Gravity by Benchr estimates about 35,200 visits to honeybalm.com in September 2026, up 17% in a month and down 35% over three months. Honeybalm ranks #1,783 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Honeybalm use?
Gravity by Benchr identifies honeybalm.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Honeybalm's ad budget?
Gravity by Benchr does not publish a spend figure for Honeybalm on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Honeybalm ranks #1,783 of 33,626 by estimated traffic. Its closest competitors on the same market are Fragrenza, Amore Body Oils, Ardell, Body Oils by Brenda and House of Lashes®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Honeybalm.