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  5. Hoops + Chains LDN

Brand page · Jewelry · United Kingdom

Hoops + Chains LDN Top 10% worldwide Top 10% in United Kingdom Top 5% in Jewelry Top 5% in Jewelry in United Kingdom
hoopsandchains.com·🇬🇧 London, United Kingdom· Shopify·Since 2019

Hoops + Chains LDN: 32.6k visits a month, 20 active Meta ads, Gravity score 570.

Hoops + Chains LDN — Hoops + Chains LDN is a premium waterproof jewellery brand inspired by London culture and the UK rave scene, founded by women and designed in Brixton South London. In September 2026 hoopsandchains.com drew an estimated 32.6k visits, down 29% on the month before. It ranks #327 of 6,772 Jewelry brands in United Kingdom and holds a 4.4 Trustpilot rating over 254 reviews.

hoopsandchains.com@hoopsandchainsldn 55.4kFacebookLinkedIn 250Trustpilot 4.4Meta Ad Library 20

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
32.6k
−29% vs. August 2026
Instagram followers
55.4k
1,450 posts · @hoopsandchainsldn
Trustpilot
4.4
254 reviews · 53 in 12 months
Meta ads
20
active · on Google since 2025
Products
84%
in stock · 88 collections
Rank in United Kingdom
#327
of 6,772 in Jewelry
LinkedIn
250
followers · 2 employees
Earned media value
€1.1k
per month, Instagram

Gravity score

570/ 1000 · 10 of 10 indicators rated
Brand Power489
Momentum636
Performance585

Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Hoops + Chains LDN is a premium waterproof jewellery brand inspired by London culture and the UK rave scene, founded by women and designed in Brixton South London.

01 · Traffic

How much traffic Hoops + Chains LDN gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hoops + Chains LDN drew an estimated 32.6k visits in September 2026, down 29% on the month before and up 22% over three months.

  • Worldwide#245,403of 4.5m sites · Top 10%
  • In United Kingdom#12,812of 192k sites · Top 10%
  • Jewelry, worldwide#5,813of 132,285 brands · Top 5%
  • Jewelry, United Kingdom#327of 6,772 brands · Top 5%
Monthly visitssource Sept 2026

32.6k

estimated visits in September

1 mo ▼ −29.4%4 mo ▲ +22.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Hoops + Chains LDN.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hoops + Chains LDN holds 4.4 out of 5 on Trustpilot over 254 reviews, 53 of them in the last twelve months: 83% of customers give five stars and 7% one star. That volume places Hoops + Chains LDN in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 20 Oct 2026
4.4TrustScore · 254 reviews · 53 in 12 months
Top 20% review volumeTop 20% rating quality
5 ★83%
4 ★3%
3 ★4%
2 ★4%
1 ★7%

Jewelry Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Hoops + Chains LDN sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Hoops + Chains LDN sells on Shopify, 84% of its catalogue in stock. The best seller is Fuckit Chain, at £40.00, followed by Destiny 'Hell Yes, Fuck No' Spinner Chain and Fuckit Hoops.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Necklaces40%
Earrings24%
Charms & Pendants13%
Rings6%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry92%
Clothing7%
Gift Cards1%

The dominant category places Hoops + Chains LDN in its comparison group.

Prices and ratingsstore data
Average rating
4.68 / 5
Rated products
84% of the catalogue
In stock
84%
Upper price quartile
US$59.56
Currency
GBP

05 · Influencers

Who talks about Hoops + Chains LDN.

The creators who tag @hoopsandchainsldn on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hoopsandchainsldn on Instagram, led by Nic (14.9k followers, 1.5% engagement).

Influencersaccounts tagging @hoopsandchainsldn · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNic@nicmarilyn · 🇬🇧 GBMusic concerts dance Creator14.9k1.5%2Tagged @hoopsandchainsldn
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Hoops + Chains LDN competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hoops + Chains LDN among Jewelry brands in United Kingdom. The closest is Dylan Oaks, then AS ABOVE, LINES AND CURRENT, Bella Christie Jewellery, Licensed to Charm, Ashiana London.

CompetitorsJewelry · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Dylan Oaksdylanoaks.co.uk
AS ABOVEasaboveuk.com
LINES AND CURRENTlinesandcurrent.com
Bella Christie Jewellerybellachristiejewellery.com
Licensed to Charmlicensedtocharm.com
Ashiana Londonashianalondon.com
Competitors Gravity finds for Hoops + Chains LDN. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hoops + Chains LDN with Dylan Oaks

07 · Company

The company behind Hoops + Chains LDN.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hoops + Chains LDN is a company based in London, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in June 2019. It employs about 2 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · London
Founded
2019, per LinkedIn
Domain registered
13 Jun 2019
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
2 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hoopsandchains.com · Shopify · GBP
Catalogue
88 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hoops + Chains LDN

What people ask Google about Hoops + Chains LDN.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hoops + Chains LDN legit?

According to Gravity by Benchr, Hoops + Chains LDN is a brand based in London, United Kingdom: its website has existed since June 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 55,416 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Hoops + Chains LDN reviews: is it worth it?

Customers rate Hoops + Chains LDN 4.4 out of 5 on Trustpilot over 254 reviews, 53 of them in the last twelve months: 83% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Hoops + Chains LDN?

Hoops + Chains LDN is a premium waterproof jewellery brand inspired by London culture and the UK rave scene, founded by women and designed in Brixton South London. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Hoops + Chains LDN cost?

Hoops + Chains LDN's best seller, Fuckit Chain, sells £40.00 on hoopsandchains.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check hoopsandchains.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Hoops + Chains LDN discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Hoops + Chains LDN advertises on Facebook and Instagram and on Google, where its offers often run. Check hoopsandchains.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Hoops + Chains LDN?

Hoops + Chains LDN sells on its own website, hoopsandchains.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Hoops + Chains LDN?

Gravity by Benchr records a company based in London, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Hoops + Chains LDN doing well?

Yes. Gravity by Benchr estimates about 32,600 visits to hoopsandchains.com in September 2026, down 29% in a month and up 22% over three months. Hoops + Chains LDN ranks #327 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Hoops + Chains LDN use?

Gravity by Benchr identifies hoopsandchains.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Hoops + Chains LDN spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Hoops + Chains LDN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in United Kingdom?

Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Hoops + Chains LDN ranks #327 of 6,772 by estimated traffic. Its closest competitors on the same market are Dylan Oaks, AS ABOVE, LINES AND CURRENT, Bella Christie Jewellery and Licensed to Charm. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hoops + Chains LDN.