Brand page · Jewelry · United Kingdom
Licensed to Charm: 57.6k visits a month, 203 active Meta ads, Gravity score 548.
Licensed to Charm — Licensed to Charm is a UK-based brand that creates handmade character jewellery inspired by beloved characters and stories including Miffy, Labyrinth, Moomins and more. In September 2026 licensedtocharm.com drew an estimated 57.6k visits, up 3% on the month before. It ranks #613 of 33,382 Jewelry brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Licensed to Charm is a UK-based brand that creates handmade character jewellery inspired by beloved characters and stories including Miffy, Labyrinth, Moomins and more.
01 · Traffic
How much traffic Licensed to Charm gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Licensed to Charm drew an estimated 57.6k visits in September 2026, up 3% on the month before and up 21% over three months.
- Worldwide#150,493of 4.5m sites · Top 5%
- In United States#48,545of 1.2m sites · Top 5%
- Jewelry, worldwide#3,410of 132,285 brands · Top 5%
- Jewelry, United States#613of 33,382 brands · Top 5%
57.6k
estimated visits in September
1 mo ▲ +3.0%4 mo ▲ +21.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Licensed to Charm.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Licensed to Charm holds 3.9 out of 5 on Trustpilot over 8 reviews, 5 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Costume Jewelry Shop Jewellery Manufacturer Jewelry Store Jewelry Designer Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Licensed to Charm sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Licensed to Charm sells on Shopify, 98% of its catalogue in stock. The best seller is Labyrinth Door Knocker Sterling Silver Stud Earrings, at £74.99, followed by Miffy Mini Head Stud Earrings (Sterling Silver) and Miffy & The Moon Necklace (Sterling Silver).
#1Labyrinth Door Knocker Sterling Silver Stud EarringsLicensed to Charm£74.99In stock
#2Miffy Mini Head Stud Earrings (Sterling Silver)Licensed to Charm£48.00In stock
#3Miffy & The Moon Necklace (Sterling Silver)Licensed to Charm£70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Licensed to Charm in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 39% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$105.89
- Currency
- GBP
04 · Ads
What Licensed to Charm is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Licensed to Charm runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Jewellery With a Wallace & Gromit Twist 🧀Licensed To Charm7 Oct 2026video
💫 Officially Licensed Moomin Jewellery!Licensed To Charm7 Oct 2026video
Which Adjustable Miffy Ring Is Your Favourite?Licensed To Charm4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Blackbird London Limitedverified
Text ad20 Oct 2026Blackbird London Limitedverified
Text ad20 Oct 2026Blackbird London Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Licensed to Charm.
The creators who tag @licensedtocharm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @licensedtocharm on Instagram, led by Phantom of the Opera (90.8k followers, 9.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPhantom of the Opera@phantomoftheopera · 🇷🇴 RO | Music concerts dance Creator | 90.8k | 9.3% | 2 | Tagged @licensedtocharm |
06 · Competitors according to Gravity
Who Licensed to Charm competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Licensed to Charm among Jewelry brands in United Kingdom. The closest is Muru Jewellery, then Dylan Oaks, Hoops + Chains LDN, Henryka, Blackbird Jewellery, SilverfireUK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Muru Jewellerymurujewellery.com | |||||||
| Dylan Oaksdylanoaks.co.uk | |||||||
| Hoops + Chains LDNhoopsandchains.com | |||||||
| Henrykahenryka.co.uk | |||||||
| Blackbird Jewelleryblackbirdjewellery.com | |||||||
| SilverfireUKsilverfireuk.co.uk |
07 · Company
The company behind Licensed to Charm.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Licensed to Charm is a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in March 2018. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2018, per LinkedIn
- Domain registered
- 27 Mar 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- licensedtocharm.com · Shopify · GBP
- Catalogue
- 126 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Licensed to Charm
What people ask Google about Licensed to Charm.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Licensed to Charm a legit company?
According to Gravity by Benchr, Licensed to Charm is a brand based in London, United Kingdom: its website has existed since March 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 27,781 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Licensed to Charm sell?
Licensed to Charm is a UK-based brand that creates handmade character jewellery inspired by beloved characters and stories including Miffy, Labyrinth, Moomins and more. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Licensed to Charm prices: how much is it?
Licensed to Charm's best seller, Labyrinth Door Knocker Sterling Silver Stud Earrings, sells £74.99 on licensedtocharm.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check licensedtocharm.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Licensed to Charm have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Licensed to Charm advertises on Facebook and Instagram and on Google, where its offers often run. Check licensedtocharm.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Licensed to Charm?
Licensed to Charm sells on its own website, licensedtocharm.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Licensed to Charm?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Licensed to Charm doing well?
Yes. Gravity by Benchr estimates about 57,600 visits to licensedtocharm.com in September 2026, up 3% in a month and up 21% over three months. Licensed to Charm ranks #613 of 33,382 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Licensed to Charm use?
Gravity by Benchr identifies licensedtocharm.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Licensed to Charm's ad budget?
Gravity by Benchr does not publish a spend figure for Licensed to Charm on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Licensed to Charm ranks #613 of 33,382 by estimated traffic. Its closest competitors on the same market are Muru Jewellery, Dylan Oaks, Hoops + Chains LDN, Henryka and Blackbird Jewellery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Licensed to Charm.