Brand page · Kitchen & Dining
horl.com: 223k visits a month, 591 active Meta ads.
horl.com — Horl 1993 GmbH is a German company that manufactures knife sharpeners, combining quality and design for professional-level results in everyday use. In September 2026 horl.com drew an estimated 223k visits, up 13% on the month before. It ranks #132 of 25,135 Kitchen & Dining brands and holds a 3.2 Trustpilot rating over 45 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Horl 1993 GmbH is a German company that manufactures knife sharpeners, combining quality and design for professional-level results in everyday use.
01 · Traffic
How much traffic horl.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
horl.com drew an estimated 223k visits in September 2026, up 13% on the month before and down 15% over three months.
- Worldwide#47,809of 4.5m sites · Top 5%
- In United States#15,620of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#989of 145,612 brands · Top 1%
- Kitchen & Dining, United States#132of 25,135 brands · Top 1%
223k
estimated visits in September
1 mo ▲ +13.3%4 mo ▼ −15.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about horl.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
horl.com holds 3.2 out of 5 on Trustpilot over 45 reviews, 10 of them in the last twelve months: 38% of customers give five stars and 49% one star. That volume places horl.com in the top 40% of the 270,321 Trustpilot pages in the Gravity index. On Google, horl.com scores 4.5 over 204 reviews.
Kitchen Supply Store Knife Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What horl.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read horl.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places horl.com in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What horl.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
horl.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Problem erkannt: Messer unscharf. 🔪 Was hilft? Der HORL® Rollschleifer – präzise, einfach und effektiv. Scharfe Messer. Saubere Schnitte.Horl-19938 Oct 2026video
Anzeige | Dieses Tomatencarpaccio hat so eine besondere Geschmackskomposition und sowas lieben wir ja 😍🍅 Bei diesem Rezept ist uns besondeHorl-19937 Oct 2026video
Parliamoci chiaro: un coltello che non taglia è un problema che in molti sottovalutano. Si fa più fatica, si perde precisione e, paradossalmHorl-19937 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Horl 1993 GmbHverified
Text ad19 Oct 2026Horl 1993 GmbHverified
Image ad19 Oct 2026Horl 1993 GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about horl.com.
The creators who tag @horl1993 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @horl1993 on Instagram, led by Red Dot Award (119k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRed Dot Award@reddotdesignaward · INTL | Tech gadgets innovation Creator | 119k | 0.6% | 2 | Tagged @horl1993 |
06 · Competitors according to Gravity
Who horl.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for horl.com among Kitchen & Dining brands. The closest is Work Sharp, then Kimbo, Tumbler Rolling Knife Sharpener, Sharpening Supplies, CUTCO Cutlery, Knifewear - Handcrafted Japanese Kitchen Knives.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Work Sharpworksharptools.com | |||||||
| Kimbokimboaustralia.com | |||||||
| Tumbler Rolling Knife Sharpenertumblerware.com | |||||||
| Sharpening Suppliessharpeningsupplies.com | |||||||
| CUTCO Cutlerycutco.com | |||||||
| Knifewear - Handcrafted Japanese Kitchen Knivesknifewear.com |
07 · Company
The company behind horl.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
horl.com is an e-commerce brand, founded in 2016 according to LinkedIn, on a domain registered in December 2000. It employs about 85 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2016, per LinkedIn
- Domain registered
- 27 Dec 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 85 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- horl.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about horl.com
What people ask Google about horl.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is horl.com legit?
According to Gravity by Benchr, horl.com is a brand: its website has existed since December 2000, its Trustpilot profile is claimed by the brand, it employs 85 people on LinkedIn, it has 115,082 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
horl.com reviews
Customers rate horl.com 3.2 out of 5 on Trustpilot over 45 reviews, 10 of them in the last twelve months: 38% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. On Google, horl.com scores 4.5 over 204 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is horl.com known for?
Horl 1993 GmbH is a German company that manufactures knife sharpeners, combining quality and design for professional-level results in everyday use. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a horl.com discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: horl.com advertises on Facebook and Instagram and on Google, where its offers often run. Check horl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind horl.com?
Gravity by Benchr records a company, founded in 2016 according to LinkedIn, on a domain registered in 2000, with 85 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is horl.com doing well?
Not at the moment. Gravity by Benchr estimates about 222,800 visits to horl.com in September 2026, up 13% in a month and down 15% over three months. horl.com ranks #132 of 25,135 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is horl.com's ad budget?
Gravity by Benchr does not publish a spend figure for horl.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, horl.com ranks #132 of 25,135 by estimated traffic. Its closest competitors on the same market are Work Sharp, Kimbo, Tumbler Rolling Knife Sharpener, Sharpening Supplies and CUTCO Cutlery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with horl.com.