Brand page · Building Materials · Netherlands
hornbach.nl: 6.1M visits a month, 29 active Meta ads.
hornbach.nl — HORNBACH is an independent international chain of project builders' markets with garden centers. The German family business has been active in the Netherlands since 1997 and currently has eighteen project builders' markets and one HORNBACH Floors location in the country. In September 2026 hornbach.nl drew an estimated 6.1M visits, down 15% on the month before. It ranks #1 of 473 Building Materials brands in Netherlands and holds a 1.6 Trustpilot rating over 1,627 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
HORNBACH is an independent international chain of project builders' markets with garden centers. The German family business has been active in the Netherlands since 1997 and currently has eighteen project builders' markets and one HORNBACH Floors location in the country.
01 · Traffic
How much traffic hornbach.nl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
hornbach.nl drew an estimated 6.1M visits in September 2026, down 15% on the month before and down 20% over three months.
- Worldwide#3,350of 4.5M sites · Top 1%
- In Netherlands#35of 78.6K sites · Top 1%
- Building Materials, worldwide#7of 90,845 brands · Top 1%
- Building Materials, Netherlands#1of 473 brands · Top 1%
6.1M
estimated visits in September
1 mo ▼ −14.7%4 mo ▼ −19.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about hornbach.nl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
hornbach.nl holds 1.6 out of 5 on Trustpilot over 1,627 reviews, 304 of them in the last twelve months: 11% of customers give five stars and 75% one star. That volume places hornbach.nl in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Door Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What hornbach.nl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read hornbach.nl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places hornbach.nl in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What hornbach.nl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
hornbach.nl runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Ben jij #TeamDucttape of #TeamTiewrap? Verdedig je keuze in de comments. 👇 #HORNBACH #YippiejajayippieyippieyeahHORNBACH7 Oct 2026image
Let op: ons assortiment kan spontane projecten veroorzaken. #HORNBACH #YippiejajayippieyippieyeahHORNBACH6 Oct 2026video
Echt onmogelijk zijn alleen de projecten waar je nooit aan begint. #HORNBACH #YippiejajayippieyippieyeahHORNBACH5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Hornbach Bouwmarkt (Nederland) B.V.verified
Text ad21 Oct 2026Hornbach Bouwmarkt (Nederland) B.V.verified
Text ad21 Oct 2026Hornbach Bouwmarkt (Nederland) B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about hornbach.nl.
The creators who tag @hornbachnl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hornbachnl on Instagram, led by Bouw Aplus ZH “Officiële Nederlandse pagina” (18K followers, 29.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBouw Aplus ZH “Officiële Nederlandse pagina”@aplus_zuid_holland · 🇳🇱 NL | Decoration garden diy Creator | 18K | 29.7% | 7 | Tagged @hornbachnl |
06 · Competitors according to Gravity
Who hornbach.nl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for hornbach.nl among Building Materials brands in Netherlands. The closest is homebase.co.uk, then obi.at, bricorama.fr, hagebau connect, Praktiker, diy.by.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| homebase.co.ukhomebase.co.uk | |||||||
| obi.atobi.at | |||||||
| bricorama.frbricorama.fr | |||||||
| hagebau connecthagebau.de | |||||||
| Praktikerpraktiker.bg | |||||||
| diy.bydiy.by |
07 · Company
The company behind hornbach.nl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
hornbach.nl is a company based in Netherlands, founded in 1877 according to LinkedIn, on a domain registered in August 2003. It employs about 1,293 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇳🇱 Netherlands
- Founded
- 1877, per LinkedIn
- Domain registered
- 26 Aug 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,293 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hornbach.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about hornbach.nl
What people ask Google about hornbach.nl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is hornbach.nl legit or a scam?
According to Gravity by Benchr, hornbach.nl is a brand based in Netherlands: its website has existed since August 2003, it employs 1,293 people on LinkedIn, it has 15,193 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
hornbach.nl reviews: is it worth it?
Customers rate hornbach.nl 1.6 out of 5 on Trustpilot over 1,627 reviews, 304 of them in the last twelve months: 11% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is hornbach.nl?
HORNBACH is an independent international chain of project builders' markets with garden centers. The German family business has been active in the Netherlands since 1997 and currently has eighteen project builders' markets and one HORNBACH Floors location in the country. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
hornbach.nl promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: hornbach.nl advertises on Facebook and Instagram and on Google, where its offers often run. Check hornbach.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind hornbach.nl?
Gravity by Benchr records a company based in Netherlands, founded in 1877 according to LinkedIn, on a domain registered in 2003, with 1,293 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is hornbach.nl growing?
Not at the moment. Gravity by Benchr estimates about 6,055,000 visits to hornbach.nl in September 2026, down 15% in a month and down 20% over three months. hornbach.nl ranks #1 of 473 Building Materials brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does hornbach.nl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for hornbach.nl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Netherlands?
Among Building Materials brands in Netherlands in the Gravity by Benchr index, hornbach.nl ranks #1 of 473 by estimated traffic. Its closest competitors on the same market are homebase.co.uk, obi.at, bricorama.fr, hagebau connect, Praktiker. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with hornbach.nl.