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Brand page · Building Materials · Sweden

hornbach.se Top 1% worldwide Top 1% in Sweden Top 1% in Building Materials Top 5% in Building Materials in Sweden
hornbach.se·🇸🇪 Sweden

hornbach.se traffic, ads & competitors 1.5m visits a month, 112 active Meta ads.

hornbach.se — HORNBACH Byggmarknad AB is a building and garden materials retailer operating in Sweden with eight stores, offering products for both DIY enthusiasts and professionals across five product categories. In September 2026 hornbach.se drew an estimated 1.5m visits, down 20% on the month before. It ranks #3 of 142 Building Materials brands in Sweden and holds a 4.1 Trustpilot rating over 865 reviews.

hornbach.se@hornbachsverige 13.7kYouTube 1.7kFacebookLinkedIn 3.8kTrustpilot 4.1Meta Ad Library 112

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
1.5m
−20% vs. August 2026
Instagram followers
13.7k
1,669 posts · @hornbachsverige
Trustpilot
4.1
865 reviews · 516 in 12 months
Meta ads
112
active · on Google since 2021
Products
—
Data not available
Rank in Sweden
#3
of 142 in Building Materials
LinkedIn
3.8k
followers · 459 employees
Earned media value
€1.8k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

HORNBACH Byggmarknad AB is a building and garden materials retailer operating in Sweden with eight stores, offering products for both DIY enthusiasts and professionals across five product categories.

01 · Traffic

hornbach.se website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

hornbach.se drew an estimated 1.5m visits in September 2026, down 20% on the month before and down 13% over three months.

  • Worldwide#10,741of 4.5m sites · Top 1%
  • In Sweden#77of 27.3k sites · Top 1%
  • Building Materials, worldwide#36of 90,845 brands · Top 1%
  • Building Materials, Sweden#3of 142 brands · Top 5%
Monthly visitssource Sept 2026

1.5m

estimated visits in September

1 mo ▼ −20.1%4 mo ▼ −13.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

hornbach.se reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

hornbach.se holds 4.1 out of 5 on Trustpilot over 865 reviews, 516 of them in the last twelve months: 52% of customers give five stars and 33% one star. That volume places hornbach.se in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 21 Oct 2026
4.1TrustScore · 865 reviews · 516 in 12 months
Top 10% review volumeTop 30% rating quality
5 ★52%
4 ★8%
3 ★3%
2 ★5%
1 ★33%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

hornbach.se best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read hornbach.se's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Building Materials
Building Materials66%
Building Consumables12%
Hardware Accessories3%

The dominant category places hornbach.se in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

hornbach.se influencers

The creators who tag @hornbachsverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hornbachsverige on Instagram, led by Interior/beauty (20.8k followers, 1.8% engagement).

Influencersaccounts tagging @hornbachsverige · Instagram
AccountProfileFollowersEngagementTagsRelationship
IInterior/beauty@sama_aazar · 🇸🇪 SEFashion style luxury Creator20.8k1.8%1Tagged @hornbachsverige
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

hornbach.se competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for hornbach.se among Building Materials brands in Sweden. The closest is bricorama.fr, then Praktiker, homebase.co.uk, UNI HOBBY, diy.by, Bricomarché.

CompetitorsBuilding Materials · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
bricorama.frbricorama.fr
Praktikerpraktiker.bg
homebase.co.ukhomebase.co.uk
UNI HOBBYunihobby.cz
diy.bydiy.by
Bricomarchébricomarche.pt
Competitors Gravity finds for hornbach.se. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare hornbach.se with bricorama.fr

07 · Company

Who is behind hornbach.se?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

hornbach.se is a company based in Sweden, founded in 2002 according to LinkedIn. It employs about 459 people.

Legal entityGravity index, Sept 2026
Entity country
🇸🇪 Sweden
Founded
2002, per LinkedIn
Employees
459 on LinkedIn
DistributionGravity index, Sept 2026
Own store
hornbach.se
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about hornbach.se

What people ask Google about hornbach.se.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is hornbach.se legit or a scam?

According to Gravity by Benchr, hornbach.se is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 459 people on LinkedIn, it has 13,689 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

hornbach.se reviews

Customers rate hornbach.se 4.1 out of 5 on Trustpilot over 865 reviews, 516 of them in the last twelve months: 52% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does hornbach.se sell?

HORNBACH Byggmarknad AB is a building and garden materials retailer operating in Sweden with eight stores, offering products for both DIY enthusiasts and professionals across five product categories. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.

hornbach.se promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: hornbach.se advertises on Facebook and Instagram and on Google, where its offers often run. Check hornbach.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns hornbach.se?

Gravity by Benchr records a company based in Sweden, founded in 2002 according to LinkedIn, with 459 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is hornbach.se growing?

Not at the moment. Gravity by Benchr estimates about 1,458,700 visits to hornbach.se in September 2026, down 20% in a month and down 13% over three months. hornbach.se ranks #3 of 142 Building Materials brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is hornbach.se's ad budget?

Gravity by Benchr does not publish a spend figure for hornbach.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Building Materials brands in Sweden?

Among Building Materials brands in Sweden in the Gravity by Benchr index, hornbach.se ranks #3 of 142 by estimated traffic. Its closest competitors on the same market are bricorama.fr, Praktiker, homebase.co.uk, UNI HOBBY and diy.by. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with hornbach.se.