Brand page · Outdoor Recreation · United Kingdom
Hornit: 41.6k visits a month, 65 active Meta ads, Gravity score 619.
Hornit — Hornit UK creates and sells lightweight balance bikes, hybrid children's bikes, and bicycle accessories including helmets, horns, lights, and bike storage solutions for both kids and adults. In September 2026 hornit.com drew an estimated 41.6k visits, down 13% on the month before. It ranks #221 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.3 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hornit UK creates and sells lightweight balance bikes, hybrid children's bikes, and bicycle accessories including helmets, horns, lights, and bike storage solutions for both kids and adults.
01 · Traffic
How much traffic Hornit gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hornit drew an estimated 41.6k visits in September 2026, down 13% on the month before and down 16% over three months.
- Worldwide#199,023of 4.5m sites · Top 5%
- In United Kingdom#10,443of 192k sites · Top 10%
- Outdoor Recreation, worldwide#4,463of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#221of 3,414 brands · Top 10%
41.6k
estimated visits in September
1 mo ▼ −13.2%4 mo ▼ −15.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hornit.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hornit holds 4.3 out of 5 on Trustpilot over 37 reviews, 8 of them in the last twelve months: 81% of customers give five stars and 11% one star. That volume places Hornit in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Bicycle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hornit sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hornit sells on Shopify, 84% of its catalogue in stock. The best seller is AIRO 12" Balance Bike - Hammer Yellow, at £139.00, followed by AIRO 12" Balance Bike - Tuvalu Turquoise and AIRO 12" Balance Bike - Magma Red.
#1AIRO 12" Balance Bike - Hammer YellowHornit£139.00In stock
#2AIRO 12" Balance Bike - Tuvalu TurquoiseHornit£139.00In stock
#3AIRO 12" Balance Bike - Magma RedHornit£139.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hornit in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 86% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$34.40
- Currency
- GBP
04 · Ads
What Hornit is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hornit runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
New Colour: Ember Orange.Hornit4 Oct 2026image
Hornit AIRO Now Available NearbyHornit21 Sept 2026image
Hornit AIRO Now Available NearbyHornit14 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bullet Ventures Limitedverified
Text ad20 Oct 2026Bullet Ventures Limitedverified
Text ad19 Oct 2026Bullet Ventures Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hornit.
The creators who tag @thehornit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Hornit competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hornit among Outdoor Recreation brands in United Kingdom. The closest is Gorilla Brakes, then DMR Bikes, BrickCaps, MuckyNutz, Early Rider, Alpkit (US).
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gorilla Brakesgorillabrakes.com | |||||||
| DMR Bikesdmrbikes.com | |||||||
| BrickCapsbrickcaps.com | |||||||
| MuckyNutzmuckynutz.com | |||||||
| Early Riderus.earlyrider.com | |||||||
| Alpkit (US)us.alpkit.com |
07 · Company
The company behind Hornit.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hornit is a company based in Exeter, United Kingdom, on a domain registered in October 1999. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Exeter
- Founded
- Data not available
- Domain registered
- 27 Oct 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hornit.com · Shopify · GBP
- Catalogue
- 52 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hornit
What people ask Google about Hornit.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hornit legit?
According to Gravity by Benchr, Hornit is a brand based in Exeter, United Kingdom: its website has existed since October 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 20,697 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hornit reviews
Customers rate Hornit 4.3 out of 5 on Trustpilot over 37 reviews, 8 of them in the last twelve months: 81% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hornit sell?
Hornit UK creates and sells lightweight balance bikes, hybrid children's bikes, and bicycle accessories including helmets, horns, lights, and bike storage solutions for both kids and adults. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hornit prices: how much is it?
Hornit's best seller, AIRO 12" Balance Bike - Hammer Yellow, sells £139.00 on hornit.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check hornit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hornit have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hornit advertises on Facebook and Instagram and on Google, where its offers often run. Check hornit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hornit?
Hornit sells on its own website, hornit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hornit?
Gravity by Benchr records a company based in Exeter, United Kingdom, whose domain was registered in 1999, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hornit doing well?
Not at the moment. Gravity by Benchr estimates about 41,600 visits to hornit.com in September 2026, down 13% in a month and down 16% over three months. Hornit ranks #221 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hornit use?
Gravity by Benchr identifies hornit.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hornit's ad budget?
Gravity by Benchr does not publish a spend figure for Hornit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Hornit ranks #221 of 3,414 by estimated traffic. Its closest competitors on the same market are Gorilla Brakes, DMR Bikes, BrickCaps, MuckyNutz and Early Rider. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hornit.