- Gravity
- Rankings
- Sporting Goods
- Outdoor Recreation
- Horsey People
Brand page · Outdoor Recreation
Horsey People traffic, ads & competitors 195k visits a month, 190 active Meta ads.
Horsey People — Horsey People is Australia's horse and country rewards club that offers exclusive discounts at over 50+ brands, giveaways, and fast delivery across Australia. In September 2026 horseypeople.com.au drew an estimated 195k visits, down 27% on the month before. It ranks #20 of 2,854 Outdoor Recreation brands.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Horsey People is Australia's horse and country rewards club that offers exclusive discounts at over 50+ brands, giveaways, and fast delivery across Australia.
01 · Traffic
Horsey People website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Horsey People drew an estimated 195k visits in September 2026, down 27% on the month before and up 4% over three months.
- Worldwide#53,660of 4.5m sites · Top 5%
- In Australia#1,107of 105k sites · Top 5%
- Outdoor Recreation, worldwide#766of 101,136 brands · Top 1%
- Outdoor Recreation, Australia#20of 2,854 brands · Top 1%
195k
estimated visits in September
1 mo ▼ −27.3%4 mo ▲ +3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Horsey People reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Horsey People holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Horsey People best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Horsey People's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Horsey People in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Horsey People ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Horsey People runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
LIVE DRAW: The Farm Boss PackageHorseyPeople12 Oct 2026image
Last Tractor This Year. Win It For $10.HorseyPeople12 Oct 2026image
Last Tractor This Year. Win It For $10.HorseyPeople11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad15 Oct 2026Menashe Segmanverified
Text ad15 Oct 2026Menashe Segmanverified
Image ad13 Oct 2026Menashe Segmanverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Horsey People influencers
The creators who tag @horseypeople_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @horseypeople_ on Instagram, led by Georgia Fairweather (86.9k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGeorgia Fairweather@georgiafairweather_ · 🇦🇺 AU | Travel tourism exploration Creator | 86.9k | 0.8% | 1 | Tagged @horseypeople_ |
06 · Competitors according to Gravity
Horsey People competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Horsey People among Outdoor Recreation brands. The closest is equiphorse.com, then padd.fr, hipicachacon.es, loesdau.de, EQUIVA, equusvitalis.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| equiphorse.comequiphorse.com | |||||||
| padd.frpadd.fr | |||||||
| hipicachacon.eshipicachacon.es | |||||||
| loesdau.deloesdau.de | |||||||
| EQUIVAequiva.com | |||||||
| equusvitalis.itequusvitalis.it |
07 · Company
Who is behind Horsey People?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Horsey People is an e-commerce brand.
- Own store
- horseypeople.com.au · Woocommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Horsey People
What people ask Google about Horsey People.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Horsey People legit?
According to Gravity by Benchr, Horsey People is a brand: it sells on a Woocommerce store, it has 47,162 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Horsey People sell?
Horsey People is Australia's horse and country rewards club that offers exclusive discounts at over 50+ brands, giveaways, and fast delivery across Australia. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Horsey People have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Horsey People advertises on Facebook and Instagram and on Google, where its offers often run. Check horseypeople.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Horsey People?
Horsey People sells on its own website, horseypeople.com.au, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is Horsey People growing?
Yes. Gravity by Benchr estimates about 194,600 visits to horseypeople.com.au in September 2026, down 27% in a month and up 4% over three months. Horsey People ranks #20 of 2,854 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Horsey People use?
Gravity by Benchr identifies horseypeople.com.au as a Woocommerce store. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records.
What is Horsey People's ad budget?
Gravity by Benchr does not publish a spend figure for Horsey People on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Horsey People ranks #20 of 2,854 by estimated traffic. Its closest competitors on the same market are equiphorse.com, padd.fr, hipicachacon.es, loesdau.de and EQUIVA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Horsey People.