Brand page · Clothing · United Kingdom
Hotmilk traffic, ads & competitors 34.7k visits a month, 46 active Meta ads, Gravity score 536.
Hotmilk — Hotmilk Lingerie is a brand specializing in maternity and nursing bras, offering a range from A-J cup sizes. The company designs lingerie, activewear, nursing pads, pump bras, sleepwear, and accessories for mothers during pregnancy and beyond. In September 2026 hotmilklingerie.co.uk drew an estimated 34.7k visits, down 1% on the month before. It ranks #1,341 of 19,668 Clothing brands in the United Kingdom and holds a 3.1 Trustpilot rating over 31 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hotmilk Lingerie is a brand specializing in maternity and nursing bras, offering a range from A-J cup sizes. The company designs lingerie, activewear, nursing pads, pump bras, sleepwear, and accessories for mothers during pregnancy and beyond.
01 · Traffic
Hotmilk website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hotmilk drew an estimated 34.7k visits in September 2026, down 1% on the month before and down 6% over three months.
- Worldwide#232,562of 4.5m sites · Top 10%
- In United Kingdom#12,152of 192k sites · Top 10%
- Clothing, worldwide#22,187of 459,295 brands · Top 5%
- Clothing, United Kingdom#1,341of 19,668 brands · Top 10%
34.7k
estimated visits in September
1 mo ▼ −0.9%4 mo ▼ −6.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hotmilk reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hotmilk holds 3.1 out of 5 on Trustpilot over 31 reviews, 30 of them in the last twelve months: 39% of customers give five stars and 42% one star. That volume places Hotmilk in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hotmilk best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hotmilk sells on Shopify, 98% of its catalogue in stock. The best seller is Temptation Full Cup Nursing Bra - Black, at £45.99, followed by Forever Yours T-Shirt Nursing Bra - Frappe and Forever Yours T-Shirt Nursing Bra - Black.
#1Temptation Full Cup Nursing Bra - BlackHotmilk£45.99In stock
#2Forever Yours T-Shirt Nursing Bra - FrappeHotmilk£34.99In stock
#3Forever Yours T-Shirt Nursing Bra - BlackHotmilk£34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hotmilk in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 94% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$52.93
- Currency
- GBP
04 · Ads
Hotmilk ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hotmilk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
Come see what's newHotmilk Lingerie5 Oct 2026image
Barely awake. Still easy.Hotmilk Lingerie5 Oct 2026video
Wirefree, Finally RightHotmilk Lingerie4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Quentosity Limitedverified
Text ad20 Oct 2026Quentosity Limitedverified
Text ad20 Oct 2026Quentosity Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hotmilk influencers
The creators who tag @hotmilklingerie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hotmilklingerie on Instagram, led by Out of the Box - Hair & Lifestyle (53.8k followers, 9.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOut of the Box - Hair & Lifestyle@outofthebox.hair.studio · 🇳🇿 NZ | Beauty cosmetics skincare Creator | 53.8k | 9.8% | 1 | Tagged @hotmilklingerie |
06 · Competitors according to Gravity
Hotmilk competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hotmilk among Clothing brands in the United Kingdom. The closest is Pretty Mama, then Tilbea, Lunetta, Isabella Oliver, The Milky Tee Company, Loungeable.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pretty Mamaprettymama.co.uk | |||||||
| Tilbeatilbea.com | |||||||
| Lunettalunettaco.com | |||||||
| Isabella Oliverisabellaoliver.com | |||||||
| The Milky Tee Companythemilkyteecompany.com | |||||||
| Loungeableloungeable.co.uk |
07 · Company
Who is behind Hotmilk?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hotmilk is a company based in Melton Mowbray, United Kingdom, founded in 2006 according to LinkedIn, on a domain registered in November 2006. It employs about 15 people.
- Entity country
- 🇬🇧 United Kingdom · Melton Mowbray
- Founded
- 2006, per LinkedIn
- Domain registered
- 1 Nov 2006
- Employees
- 15 on LinkedIn · 11-50
- Own store
- hotmilklingerie.co.uk · Shopify · GBP
- Catalogue
- 791 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hotmilk
What people ask Google about Hotmilk.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hotmilk a legit company?
According to Gravity by Benchr, Hotmilk is a brand based in Melton Mowbray, United Kingdom: its website has existed since November 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 83,480 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hotmilk reviews
Customers rate Hotmilk 3.1 out of 5 on Trustpilot over 31 reviews, 30 of them in the last twelve months: 39% give five stars, 42% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hotmilk known for?
Hotmilk Lingerie is a brand specializing in maternity and nursing bras, offering a range from A-J cup sizes. The company designs lingerie, activewear, nursing pads, pump bras, sleepwear, and accessories for mothers during pregnancy and beyond. Gravity by Benchr classifies it under Clothing, with Maternity Clothing making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hotmilk expensive?
Hotmilk's best seller, Temptation Full Cup Nursing Bra - Black, sells £45.99 on hotmilklingerie.co.uk. 98% of the catalogue is in stock. Gravity does not track prices daily: check hotmilklingerie.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hotmilk have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hotmilk advertises on Facebook and Instagram and on Google, where its offers often run. Check hotmilklingerie.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hotmilk?
Hotmilk sells on its own website, hotmilklingerie.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hotmilk?
Gravity by Benchr records a company based in Melton Mowbray, United Kingdom, founded in 2006 according to LinkedIn, on a domain registered in 2006, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hotmilk doing well?
Not at the moment. Gravity by Benchr estimates about 34,700 visits to hotmilklingerie.co.uk in September 2026, down 1% in a month and down 6% over three months. Hotmilk ranks #1,341 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hotmilk use?
Gravity by Benchr identifies hotmilklingerie.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hotmilk's ad budget?
Gravity by Benchr does not publish a spend figure for Hotmilk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Hotmilk ranks #1,341 of 19,668 by estimated traffic. Its closest competitors on the same market are Pretty Mama, Tilbea, Lunetta, Isabella Oliver and The Milky Tee Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hotmilk.