Brand page · Tools · United States
HOTO: 434k visits a month, 89 active Meta ads, Gravity score 556.
HOTO — HOTO is a brand that creates stylish, user-friendly tools combining technology and design to empower users from beginners to professionals. In September 2026 hototools.com drew an estimated 434k visits, up 57% on the month before. It ranks #17 of 3,410 Tools brands in United States and holds a 2.2 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Tools brands in China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HOTO is a brand that creates stylish, user-friendly tools combining technology and design to empower users from beginners to professionals.
01 · Traffic
How much traffic HOTO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HOTO drew an estimated 434k visits in September 2026, up 57% on the month before and up 79% over three months.
- Worldwide#27,871of 4.5m sites · Top 1%
- In United States#9,061of 1.2m sites · Top 1%
- Tools, worldwide#122of 49,532 brands · Top 1%
- Tools, United States#17of 3,410 brands · Top 1%
434k
estimated visits in September
1 mo ▲ +57.3%4 mo ▲ +79.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HOTO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HOTO holds 2.2 out of 5 on Trustpilot over 30 reviews, 15 of them in the last twelve months: 23% of customers give five stars and 63% one star. That volume places HOTO in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Home Improvement Store Tool Store Car Repair and Maintenance
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HOTO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HOTO sells on Shopify, 96% of its catalogue in stock. The best seller is HOTO AutoCare Air Duster & Vacuum, at US$79.99, followed by Air Pump Pocket and HOTO PixelDrive Cordless Screwdriver.
#1HOTO AutoCare Air Duster & VacuumHOTOUS$79.99In stock
#2Air Pump PocketHOTOUS$59.99In stock
#3HOTO PixelDrive Cordless ScrewdriverHOTOUS$79.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HOTO in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 100% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$99.99
- Currency
- USD
04 · Ads
What HOTO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HOTO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2024 (image, text, video).
⚡ One compact tool, endless possibilities! Vacuum, blow, inflate & seal with ease — your everyday cleaning companion for car, home and traveHOTO4 Oct 2026video
✂️ Cut through more with less effort. HOTO EdgeFlow Electric Scissors power through cardboard, carpet, canvas, and leather with smooth, jam-HOTO27 Sept 2026video
HOTO EdgeFlow Cordless Electric ScissorsHOTO24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HOTO (US) TECHNOLOGY CO LTDverified
Text ad20 Oct 2026HOTO (US) TECHNOLOGY CO LTDverified
Text ad20 Oct 2026HOTO (US) TECHNOLOGY CO LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HOTO.
The creators who tag @hoto_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hoto_official on Instagram, led by hichem (12.3k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| hhichem@hchm.reviews · INTL | Tech gadgets innovation Creator | 12.3k | 0.3% | 3 | Tagged @hoto_official |
06 · Competitors according to Gravity
Who HOTO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HOTO among Tools brands in United States. The closest is Coborslifestyle, then jocuccok.eu, Gtech, BLACK+DECKER, Sakerplus, kywi.com.ec.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Coborslifestylecoborslifestyle.com | |||||||
| jocuccok.eujocuccok.eu | |||||||
| Gtechgtech.co.uk | |||||||
| BLACK+DECKERblackanddecker.com | |||||||
| Sakerplussakerplus.com | |||||||
| kywi.com.eckywi.com.ec |
07 · Company
The company behind HOTO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HOTO is a company based in Wilmington, United States, on a domain registered in January 2021. It employs about 80 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Wilmington
- Founded
- Data not available
- Domain registered
- 8 Jan 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 80 on LinkedIn · 201-500
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hototools.com · Shopify · USD
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HOTO
What people ask Google about HOTO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HOTO a legit company?
According to Gravity by Benchr, HOTO is a brand based in Wilmington, United States: its website has existed since January 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 80 people on LinkedIn, it has 201,218 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
HOTO reviews
Customers rate HOTO 2.2 out of 5 on Trustpilot over 30 reviews, 15 of them in the last twelve months: 23% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HOTO known for?
HOTO is a brand that creates stylish, user-friendly tools combining technology and design to empower users from beginners to professionals. Gravity by Benchr classifies it under Tools, with Household Cleaning Supplies making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does HOTO cost?
HOTO's best seller, HOTO AutoCare Air Duster & Vacuum, sells US$79.99 on hototools.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check hototools.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a HOTO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HOTO advertises on Facebook and Instagram and on Google, where its offers often run. Check hototools.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy HOTO?
HOTO sells on its own website, hototools.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns HOTO?
Gravity by Benchr records a company based in Wilmington, United States, whose domain was registered in 2021, with 80 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HOTO doing well?
Yes. Gravity by Benchr estimates about 433,800 visits to hototools.com in September 2026, up 57% in a month and up 79% over three months. HOTO ranks #17 of 3,410 Tools brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HOTO use?
Gravity by Benchr identifies hototools.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HOTO's ad budget?
Gravity by Benchr does not publish a spend figure for HOTO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in United States?
Among Tools brands in United States in the Gravity by Benchr index, HOTO ranks #17 of 3,410 by estimated traffic. Its closest competitors on the same market are Coborslifestyle, jocuccok.eu, Gtech, BLACK+DECKER and Sakerplus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HOTO.