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- Hourglass® Cosmetics
Brand page · Personal Care · United Kingdom
Hourglass® Cosmetics traffic, ads & competitors 59.2k visits a month, 553 active Meta ads, Gravity score 713.
Hourglass® Cosmetics — Hourglass Cosmetics UK is a cruelty-free luxury beauty brand that sells makeup and skincare products including complexion, color, and skincare items. In September 2026 hourglasscosmetics.co.uk drew an estimated 59.2k visits, up 29% on the month before. It ranks #315 of 8,226 Personal Care brands in the United Kingdom and holds a 1.6 Trustpilot rating over 34 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hourglass Cosmetics UK is a cruelty-free luxury beauty brand that sells makeup and skincare products including complexion, color, and skincare items.
01 · Traffic
Hourglass® Cosmetics website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hourglass® Cosmetics drew an estimated 59.2k visits in September 2026, up 29% on the month before and down 3% over three months.
- Worldwide#147,063of 4.5m sites · Top 5%
- In United Kingdom#7,741of 192k sites · Top 5%
- Personal Care, worldwide#7,384of 215,119 brands · Top 5%
- Personal Care, United Kingdom#315of 8,226 brands · Top 5%
59.2k
estimated visits in September
1 mo ▲ +28.7%4 mo ▼ −3.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hourglass® Cosmetics reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hourglass® Cosmetics holds 1.6 out of 5 on Trustpilot over 34 reviews, 1 of them in the last twelve months: 3% of customers give five stars and 91% one star. That volume places Hourglass® Cosmetics in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry Beauty Product Supplier Beauty Supply Store Cosmetic Products Manufacturer Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hourglass® Cosmetics best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hourglass® Cosmetics sells on Shopify, 87% of its catalogue in stock. The best seller is Vanish™ Airbrush Concealer, at £19.00–£37.00, followed by Phantom Volumizing Glossy Balm and Unlocked Instant Extensions Mascara.
#1Vanish™ Airbrush ConcealerHourglass® Cosmetics£19.00–£37.00In stock
#2Phantom Volumizing Glossy BalmHourglass® Cosmetics£36.00In stock
#3Unlocked Instant Extensions MascaraHourglass® Cosmetics£18.00–£34.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hourglass® Cosmetics in its comparison group.
- Average rating
- 4.40 / 5
- Rated products
- 75% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$88.55
- Currency
- GBP
04 · Ads
Hourglass® Cosmetics ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hourglass® Cosmetics runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2026 (image, text, video).
Ambient Lighting Edit Unlocked: Luck พาเลตต์ลิมิเต็ดเอดิชั่นประดับลวดลายเกือกม้าคว่ำ ถ่ายทอดเสน่ห์ของเฉดม่วงเข้ม เบอร์รี่ และโรส เติมมิติด้วHourglass Cosmetics7 Oct 2026video
ศิลปะแห่งความงามที่รังสรรค์อย่างประณีตในทุกรายละเอียด พบกับ Hourglass Ambient Lighting Edit Unlocked พาเลตต์ลิมิเต็ดเอดิชันใน 3 ดีไซน์ Wish,Hourglass Cosmetics7 Oct 2026image
Available at UltaHourglass Cosmetics7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kingdom Animalia, LLCverified
Text ad20 Oct 2026Kingdom Animalia, LLCverified
Text ad20 Oct 2026Kingdom Animalia, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hourglass® Cosmetics influencers
The creators who tag @hourglasscosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hourglasscosmetics on Instagram, led by Joel Vargas (12.7k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoel Vargas@joellvargass · 🇺🇸 US | Beauty cosmetics skincare Creator | 12.7k | 2.1% | 12 | Tagged @hourglasscosmetics |
06 · Competitors according to Gravity
Hourglass® Cosmetics competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hourglass® Cosmetics among Personal Care brands in the United Kingdom. The closest is Rodial, then plump-it.com, Maison Asrar, SO UK, BY TERRY, Back 2 Black.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rodialrodial.com | |||||||
| plump-it.complump-it.com | |||||||
| Maison Asrarmaisonasrar.co.uk | |||||||
| SO UKstreetorigins.uk | |||||||
| BY TERRYbyterry.com | |||||||
| Back 2 Blackback2blacktanning.com |
07 · Company
Who is behind Hourglass® Cosmetics?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hourglass® Cosmetics is a company based in London, United Kingdom, on a domain registered in October 2017. It employs about 507 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Domain registered
- 11 Oct 2017
- Employees
- 507 on LinkedIn
- Own store
- hourglasscosmetics.co.uk · Shopify · GBP
- Catalogue
- 165 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hourglass® Cosmetics
What people ask Google about Hourglass® Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hourglass® Cosmetics legit or a scam?
According to Gravity by Benchr, Hourglass® Cosmetics is a brand based in London, United Kingdom: its website has existed since October 2017, it sells on a Shopify store, it employs 507 people on LinkedIn, it has 2,242,259 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hourglass® Cosmetics reviews: is it worth it?
Customers rate Hourglass® Cosmetics 1.6 out of 5 on Trustpilot over 34 reviews, 1 of them in the last twelve months: 3% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hourglass® Cosmetics known for?
Hourglass Cosmetics UK is a cruelty-free luxury beauty brand that sells makeup and skincare products including complexion, color, and skincare items. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hourglass® Cosmetics expensive?
Hourglass® Cosmetics' best seller, Vanish™ Airbrush Concealer, sells from £19.00 to £37.00 on hourglasscosmetics.co.uk. 87% of the catalogue is in stock. Gravity does not track prices daily: check hourglasscosmetics.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Hourglass® Cosmetics promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hourglass® Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check hourglasscosmetics.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hourglass® Cosmetics?
Hourglass® Cosmetics sells on its own website, hourglasscosmetics.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hourglass® Cosmetics?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2017, with 507 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hourglass® Cosmetics growing?
Not at the moment. Gravity by Benchr estimates about 59,200 visits to hourglasscosmetics.co.uk in September 2026, up 29% in a month and down 3% over three months. Hourglass® Cosmetics ranks #315 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hourglass® Cosmetics use?
Gravity by Benchr identifies hourglasscosmetics.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hourglass® Cosmetics spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hourglass® Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Hourglass® Cosmetics ranks #315 of 8,226 by estimated traffic. Its closest competitors on the same market are Rodial, plump-it.com, Maison Asrar, SO UK and BY TERRY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hourglass® Cosmetics.