Brand page · Personal Care · United States
Hourglass Cosmetics: 887K visits a month, 553 active Meta ads, Gravity score 708.
Hourglass Cosmetics — Hourglass Cosmetics is a vegan and cruelty-free luxury beauty brand that sells complexion, color and skincare products, known for innovative formulas and award-winning makeup. In September 2026 hourglasscosmetics.com drew an estimated 887K visits, up 62% on the month before. It ranks #72 of 33,626 Personal Care brands in United States and holds a 1.9 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hourglass Cosmetics is a vegan and cruelty-free luxury beauty brand that sells complexion, color and skincare products, known for innovative formulas and award-winning makeup.
01 · Traffic
How much traffic Hourglass Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hourglass Cosmetics drew an estimated 887K visits in September 2026, up 62% on the month before and up 103% over three months.
- Worldwide#15,910of 4.5M sites · Top 1%
- In United States#5,251of 1.2M sites · Top 1%
- Personal Care, worldwide#549of 215,119 brands · Top 1%
- Personal Care, United States#72of 33,626 brands · Top 1%
887K
estimated visits in September
1 mo ▲ +61.6%4 mo ▲ +103.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hourglass Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hourglass Cosmetics holds 1.9 out of 5 on Trustpilot over 40 reviews, 29 of them in the last twelve months: 15% of customers give five stars and 70% one star. That volume places Hourglass Cosmetics in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Cosmetics Industry Beauty Supply Store Cosmetic Products Manufacturer Health and Beauty Shop Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hourglass Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hourglass Cosmetics sells on Shopify, 83% of its catalogue in stock. The best seller is Vanish™ Airbrush Concealer, at US$20.00–US$39.00, followed by Phantom Volumizing Glossy Balm and Ambient™ Lighting Blush.
#1Vanish™ Airbrush ConcealerHourglass CosmeticsUS$20.00–US$39.00In stock
#3Phantom Volumizing Glossy BalmHourglass CosmeticsUS$38.00In stock
Ambient™ Lighting BlushHourglass CosmeticsUS$32.00–US$48.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hourglass Cosmetics in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 85% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$67.25
- Currency
- USD
04 · Ads
What Hourglass Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hourglass Cosmetics runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
Ambient Lighting Edit Unlocked: Luck พาเลตต์ลิมิเต็ดเอดิชั่นประดับลวดลายเกือกม้าคว่ำ ถ่ายทอดเสน่ห์ของเฉดม่วงเข้ม เบอร์รี่ และโรส เติมมิติด้วHourglass Cosmetics7 Oct 2026video
ศิลปะแห่งความงามที่รังสรรค์อย่างประณีตในทุกรายละเอียด พบกับ Hourglass Ambient Lighting Edit Unlocked พาเลตต์ลิมิเต็ดเอดิชันใน 3 ดีไซน์ Wish,Hourglass Cosmetics7 Oct 2026image
Available at UltaHourglass Cosmetics7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kingdom Animalia, LLCverified
Text ad20 Oct 2026Kingdom Animalia, LLCverified
Text ad20 Oct 2026Kingdom Animalia, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hourglass Cosmetics.
The creators who tag @hourglasscosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hourglasscosmetics on Instagram, led by Joel Vargas (12.7K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoel Vargas@joellvargass · 🇺🇸 US | Beauty cosmetics skincare Creator | 12.7K | 2.1% | 12 | Tagged @hourglasscosmetics |
06 · Competitors according to Gravity
Who Hourglass Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hourglass Cosmetics among Personal Care brands in United States. The closest is MAC Cosmetics, then Tarte Cosmetics, Bobbi Brown Cosmetics, Lisa Eldridge, Nars, COVERGIRL.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAC Cosmeticsmaccosmetics.com.tr | |||||||
| Tarte Cosmeticstartecosmetics.com | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| Lisa Eldridgeus.lisaeldridge.com | |||||||
| Narsnarscosmetics.de | |||||||
| COVERGIRLcovergirl.com |
07 · Company
The company behind Hourglass Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hourglass Cosmetics is a company based in Los Angeles, United States, on a domain registered in May 2003. It employs about 507 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- Data not available
- Domain registered
- 1 May 2003
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 507 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hourglasscosmetics.com · Shopify · USD
- Catalogue
- 182 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hourglass Cosmetics
What people ask Google about Hourglass Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hourglass Cosmetics a legit company?
According to Gravity by Benchr, Hourglass Cosmetics is a brand based in Los Angeles, United States: its website has existed since May 2003, it sells on a Shopify store, it employs 507 people on LinkedIn, it has 2,242,259 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hourglass Cosmetics reviews
Customers rate Hourglass Cosmetics 1.9 out of 5 on Trustpilot over 40 reviews, 29 of them in the last twelve months: 15% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hourglass Cosmetics known for?
Hourglass Cosmetics is a vegan and cruelty-free luxury beauty brand that sells complexion, color and skincare products, known for innovative formulas and award-winning makeup. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hourglass Cosmetics expensive?
Hourglass Cosmetics' best seller, Vanish™ Airbrush Concealer, sells from US$20.00 to US$39.00 on hourglasscosmetics.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check hourglasscosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hourglass Cosmetics have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hourglass Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check hourglasscosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hourglass Cosmetics?
Hourglass Cosmetics sells on its own website, hourglasscosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hourglass Cosmetics?
Gravity by Benchr records a company based in Los Angeles, United States, whose domain was registered in 2003, with 507 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hourglass Cosmetics doing well?
Yes. Gravity by Benchr estimates about 887,300 visits to hourglasscosmetics.com in September 2026, up 62% in a month and up 103% over three months. Hourglass Cosmetics ranks #72 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hourglass Cosmetics use?
Gravity by Benchr identifies hourglasscosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hourglass Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for Hourglass Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Hourglass Cosmetics ranks #72 of 33,626 by estimated traffic. Its closest competitors on the same market are MAC Cosmetics, Tarte Cosmetics, Bobbi Brown Cosmetics, Lisa Eldridge, Nars. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hourglass Cosmetics.