Brand page · Personal Care
Bobbi Brown Cosmetics: 382K visits a month, 59 active Meta ads.
Bobbi Brown Cosmetics — Bobbi Brown Cosmetics is a beauty brand that sells skincare and makeup products, known for its natural approach to cosmetics. In September 2026 bobbibrowncosmetics.com drew an estimated 382K visits, down 29% on the month before. It ranks #202 of 33,626 Personal Care brands and holds a 1.4 Trustpilot rating over 256 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Bobbi Brown Cosmetics is a beauty brand that sells skincare and makeup products, known for its natural approach to cosmetics.
01 · Traffic
How much traffic Bobbi Brown Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bobbi Brown Cosmetics drew an estimated 382K visits in September 2026, down 29% on the month before and down 43% over three months.
- Worldwide#30,889of 4.5M sites · Top 1%
- In United States#10,017of 1.2M sites · Top 1%
- Personal Care, worldwide#1,265of 215,119 brands · Top 1%
- Personal Care, United States#202of 33,626 brands · Top 1%
382K
estimated visits in September
1 mo ▼ −28.5%4 mo ▼ −43.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bobbi Brown Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bobbi Brown Cosmetics holds 1.4 out of 5 on Trustpilot over 256 reviews, 22 of them in the last twelve months: 12% of customers give five stars and 76% one star. That volume places Bobbi Brown Cosmetics in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bobbi Brown Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bobbi Brown Cosmetics's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Bobbi Brown Cosmetics in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Bobbi Brown Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bobbi Brown Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
Bobbi Brown CosmeticsBobbi Brown Cosmetics13 Oct 2026image
Bobbi Brown CosmeticsBobbi Brown Cosmetics13 Oct 2026image
Shop The Holiday Gift GuideBobbi Brown Cosmetics13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Elc Online Incverified
Text ad20 Oct 2026Elc Online Incverified
Text ad20 Oct 2026Elc Online Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bobbi Brown Cosmetics.
The creators who tag @bobbibrown on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bobbibrown on Instagram, led by bb_jp_chie (14.9K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| bbb_jp_chie@bb_jp_chie · 🇯🇵 JP | Beauty cosmetics skincare Creator | 14.9K | 1.6% | 23 | Tagged @bobbibrown |
06 · Competitors according to Gravity
Who Bobbi Brown Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bobbi Brown Cosmetics among Personal Care brands. The closest is maccosmetics.fr, then Nars, benefitcosmetics.com, Hourglass Cosmetics, Lisa Eldridge, charlottetilbury.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| maccosmetics.frmaccosmetics.fr | |||||||
| Narsnarscosmetics.de | |||||||
| benefitcosmetics.combenefitcosmetics.com | |||||||
| Hourglass Cosmeticshourglasscosmetics.com | |||||||
| Lisa Eldridgelisaeldridge.com | |||||||
| charlottetilbury.comcharlottetilbury.com |
07 · Company
The company behind Bobbi Brown Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bobbi Brown Cosmetics is an e-commerce brand, founded in 1991 according to LinkedIn, on a domain registered in July 1996. It employs about 1,695 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1991, per LinkedIn
- Domain registered
- 29 Jul 1996
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 1,695 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bobbibrowncosmetics.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bobbi Brown Cosmetics
What people ask Google about Bobbi Brown Cosmetics.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bobbi Brown Cosmetics legit?
According to Gravity by Benchr, Bobbi Brown Cosmetics is a brand: its website has existed since July 1996, its Trustpilot profile is claimed by the brand, it employs 1,695 people on LinkedIn, it has 4,147,979 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Bobbi Brown Cosmetics reviews
Customers rate Bobbi Brown Cosmetics 1.4 out of 5 on Trustpilot over 256 reviews, 22 of them in the last twelve months: 12% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bobbi Brown Cosmetics?
Bobbi Brown Cosmetics is a beauty brand that sells skincare and makeup products, known for its natural approach to cosmetics. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Bobbi Brown Cosmetics promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bobbi Brown Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check bobbibrowncosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Bobbi Brown Cosmetics?
Gravity by Benchr records a company, founded in 1991 according to LinkedIn, on a domain registered in 1996, with 1,695 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bobbi Brown Cosmetics growing?
Not at the moment. Gravity by Benchr estimates about 382,000 visits to bobbibrowncosmetics.com in September 2026, down 29% in a month and down 43% over three months. Bobbi Brown Cosmetics ranks #202 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Bobbi Brown Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for Bobbi Brown Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Bobbi Brown Cosmetics ranks #202 of 33,626 by estimated traffic. Its closest competitors on the same market are maccosmetics.fr, Nars, benefitcosmetics.com, Hourglass Cosmetics, Lisa Eldridge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bobbi Brown Cosmetics.