Brand page · Personal Care · United States
Tarte Cosmetics: 1.7M visits a month, 149 active Meta ads, Gravity score 599.
Tarte Cosmetics — Tarte Cosmetics is a beauty brand that sells high-performance makeup and beauty products, featuring cruelty-free and vegan formulas with clinically proven ingredients. In September 2026 tartecosmetics.com drew an estimated 1.7M visits, up 14% on the month before. It ranks #35 of 33,626 Personal Care brands in United States and holds a 4.2 Trustpilot rating over 1,117 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tarte Cosmetics is a beauty brand that sells high-performance makeup and beauty products, featuring cruelty-free and vegan formulas with clinically proven ingredients.
01 · Traffic
How much traffic Tarte Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tarte Cosmetics drew an estimated 1.7M visits in September 2026, up 14% on the month before and up 6% over three months.
- Worldwide#9,409of 4.5M sites · Top 1%
- In United States#3,148of 1.2M sites · Top 1%
- Personal Care, worldwide#307of 215,119 brands · Top 1%
- Personal Care, United States#35of 33,626 brands · Top 1%
1.7M
estimated visits in September
1 mo ▲ +13.9%4 mo ▲ +5.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tarte Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tarte Cosmetics holds 4.2 out of 5 on Trustpilot over 1,117 reviews, 821 of them in the last twelve months: 57% of customers give five stars and 25% one star. That volume places Tarte Cosmetics in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Tarte Cosmetics scores 4.6 over 67 reviews.
Cosmetics Store Health and Beauty Shop Cosmetics Industry
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tarte Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tarte Cosmetics sells on Shopify, 93% of its catalogue in stock. The best seller is tartelette™ tubing mascara, at US$28.00, followed by CC undereye corrector and concealer paw brush.
#1tartelette™ tubing mascaraTarte CosmeticsUS$28.00In stock
#2CC undereye correctorTarte CosmeticsUS$32.00In stock
#3concealer paw brushTarte CosmeticsUS$29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tarte Cosmetics in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 97% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$34.00
- Currency
- USD
04 · Ads
What Tarte Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tarte Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
tartelette™ lengthening & tubing mascaratarte cosmetics8 Oct 2026video
tartelette™ lengthening & tubing mascaratarte cosmetics8 Oct 2026video
tarte shape tape™ concealer stick for everyday skin 😍tarte cosmetics8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Tarte, Inc.verified
Text ad21 Oct 2026Tarte, Inc.verified
Text ad20 Oct 2026Tarte, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tarte Cosmetics.
The creators who tag @tartecosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tartecosmetics on Instagram, led by Sumeja Elmazi (23.6K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSumeja Elmazi@_s3beauty · 🇽🇰 XK | Beauty cosmetics skincare Creator | 23.6K | 1.8% | 20 | Tagged @tartecosmetics |
06 · Competitors according to Gravity
Who Tarte Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tarte Cosmetics among Personal Care brands in United States. The closest is Hourglass Cosmetics, then Bobbi Brown Cosmetics, Ogee, Laura Mercier, Lisa Eldridge, Nars.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hourglass Cosmeticshourglasscosmetics.com | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| Ogeeogee.com | |||||||
| Laura Mercierlauramercier.com | |||||||
| Lisa Eldridgeus.lisaeldridge.com | |||||||
| Narsnarscosmetics.co.uk |
07 · Company
The company behind Tarte Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tarte Cosmetics is a company based in New York, United States, founded in 1999 according to LinkedIn, on a domain registered in January 2000. It employs about 1,369 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1999, per LinkedIn
- Domain registered
- 5 Jan 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,369 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tartecosmetics.com · Shopify · USD
- Catalogue
- 99 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tarte Cosmetics
What people ask Google about Tarte Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tarte Cosmetics legit or a scam?
According to Gravity by Benchr, Tarte Cosmetics is a brand based in New York, United States: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,369 people on LinkedIn, it has 9,861,170 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Tarte Cosmetics?
Customers rate Tarte Cosmetics 4.2 out of 5 on Trustpilot over 1,117 reviews, 821 of them in the last twelve months: 57% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Tarte Cosmetics scores 4.6 over 67 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Tarte Cosmetics known for?
Tarte Cosmetics is a beauty brand that sells high-performance makeup and beauty products, featuring cruelty-free and vegan formulas with clinically proven ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Tarte Cosmetics expensive?
Tarte Cosmetics' best seller, tartelette™ tubing mascara, sells US$28.00 on tartecosmetics.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check tartecosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Tarte Cosmetics promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tarte Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check tartecosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Tarte Cosmetics?
Tarte Cosmetics sells on its own website, tartecosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Tarte Cosmetics?
Gravity by Benchr records a company based in New York, United States, founded in 1999 according to LinkedIn, on a domain registered in 2000, with 1,369 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tarte Cosmetics doing well?
Yes. Gravity by Benchr estimates about 1,709,000 visits to tartecosmetics.com in September 2026, up 14% in a month and up 6% over three months. Tarte Cosmetics ranks #35 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tarte Cosmetics use?
Gravity by Benchr identifies tartecosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Tarte Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for Tarte Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Tarte Cosmetics ranks #35 of 33,626 by estimated traffic. Its closest competitors on the same market are Hourglass Cosmetics, Bobbi Brown Cosmetics, Ogee, Laura Mercier, Lisa Eldridge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tarte Cosmetics.