Brand page · Clothing · Pakistan
Charizma: 340k visits a month, 93 active Meta ads, Gravity score 635.
Charizma — House Of Charizma is an online fashion store that sells unstitched and stitched collections, ready to wear pret, luxury formals, bottoms, and fabrics. In September 2026 houseofcharizma.com drew an estimated 340k visits, up 11% on the month before. It ranks #30 of 1,253 Clothing brands in Pakistan and holds a 2.3 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Pakistan with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
House Of Charizma is an online fashion store that sells unstitched and stitched collections, ready to wear pret, luxury formals, bottoms, and fabrics.
01 · Traffic
How much traffic Charizma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Charizma drew an estimated 340k visits in September 2026, up 11% on the month before and up 9% over three months.
- Worldwide#33,905of 4.5m sites · Top 1%
- In Pakistan#136of 20.3k sites · Top 1%
- Clothing, worldwide#2,895of 459,295 brands · Top 1%
- Clothing, Pakistan#30of 1,253 brands · Top 5%
340k
estimated visits in September
1 mo ▲ +11.2%4 mo ▲ +9.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Charizma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Charizma holds 2.3 out of 5 on Trustpilot over 11 reviews, 10 of them in the last twelve months: 18% of customers give five stars and 82% one star.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Charizma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Charizma sells on Shopify, 67% of its catalogue in stock. The best seller is Stitching Service - 6500, at PKR 6,630, followed by 3-PC Unstitched Embroidered Linen Collection CCW7-02 and 3-PC Unstitched Printed Linen Collection CPW5-03.
#1Stitching Service - 6500CharizmaPKR 6,630In stock
#23-PC Unstitched Embroidered Linen Collection CCW7-02CharizmaPKR 7,950In stock
#33-PC Unstitched Printed Linen Collection CPW5-03CharizmaPKR 5,500In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Charizma in its comparison group.
- Average rating
- 3.95 / 5
- Rated products
- 50% of the catalogue
- In stock
- 67%
- Upper price quartile
- US$58.63
- Currency
- PKR
04 · Ads
What Charizma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Charizma runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
CharizmaCharizma6 Oct 2026image
9,500/- 3pcsCharizma6 Oct 2026image
9,500/- 3pcsCharizma6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Charizma.
The creators who tag @charizma_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @charizma_official on Instagram, led by Mehru's wardrobe (14.2k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMehru's wardrobe@mehrus_wardrobe · 🇮🇳 IN | Fashion style luxury Creator | 14.2k | 0.0% | 14 | Tagged @charizma_official |
06 · Competitors according to Gravity
Who Charizma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Charizma among Clothing brands in Pakistan. The closest is Afrozeh, then MARIA.B, Cross Stitch, Salitex, Vintage, House Of Niav.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Afrozehafrozeh.com | |||||||
| MARIA.Bmariab.pk | |||||||
| Cross Stitchcrossstitch.pk | |||||||
| Salitexsalitexonline.com | |||||||
| Vintagevintageofficial.pk | |||||||
| House Of Niavhouseofniav.com |
07 · Company
The company behind Charizma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Charizma is a company based in LAHORE, Pakistan, on a domain registered in January 2016. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇰 Pakistan · LAHORE
- Founded
- Data not available
- Domain registered
- 16 Jan 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- houseofcharizma.com · Shopify · PKR
- Catalogue
- 254 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Charizma
What people ask Google about Charizma.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Charizma a legit company?
According to Gravity by Benchr, Charizma is a brand based in LAHORE, Pakistan: its website has existed since January 2016, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 1,862,193 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Charizma reviews
Customers rate Charizma 2.3 out of 5 on Trustpilot over 11 reviews, 10 of them in the last twelve months: 18% give five stars, 82% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Charizma sell?
House Of Charizma is an online fashion store that sells unstitched and stitched collections, ready to wear pret, luxury formals, bottoms, and fabrics. Gravity by Benchr classifies it under Clothing, with Dresses making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Charizma expensive?
Charizma's best seller, Stitching Service - 6500, sells PKR 6,630 on houseofcharizma.com. 67% of the catalogue is in stock. Gravity does not track prices daily: check houseofcharizma.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Charizma have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Charizma advertises on Facebook and Instagram, where its offers often run. Check houseofcharizma.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Charizma?
Charizma sells on its own website, houseofcharizma.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Charizma?
Gravity by Benchr records a company based in LAHORE, Pakistan, whose domain was registered in 2016, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Charizma growing?
Yes. Gravity by Benchr estimates about 339,700 visits to houseofcharizma.com in September 2026, up 11% in a month and up 9% over three months. Charizma ranks #30 of 1,253 Clothing brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Charizma use?
Gravity by Benchr identifies houseofcharizma.com as a Shopify store (standard plan, not Shopify Plus), selling in PKR. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Charizma spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Charizma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Pakistan?
Among Clothing brands in Pakistan in the Gravity by Benchr index, Charizma ranks #30 of 1,253 by estimated traffic. Its closest competitors on the same market are Afrozeh, MARIA.B, Cross Stitch, Salitex and Vintage. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Charizma.