Brand page · Personal Care · India
House of EM5: 401k visits a month, 96 active Meta ads, Gravity score 610.
House of EM5 — House of EM5 is a perfume and fragrance brand for men and women that offers various products including perfume sprays, roll-ons, solid perfumes, and gift sets. In September 2026 houseofem5.com drew an estimated 401k visits, down 19% on the month before. It ranks #77 of 2,859 Personal Care brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 233 peers: Personal Care brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
House of EM5 is a perfume and fragrance brand for men and women that offers various products including perfume sprays, roll-ons, solid perfumes, and gift sets.
01 · Traffic
How much traffic House of EM5 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
House of EM5 drew an estimated 401k visits in September 2026, down 19% on the month before and down 18% over three months.
- Worldwide#29,738of 4.5m sites · Top 1%
- In India#1,568of 164k sites · Top 1%
- Personal Care, worldwide#1,208of 215,119 brands · Top 1%
- Personal Care, India#77of 2,859 brands · Top 5%
401k
estimated visits in September
1 mo ▼ −18.6%4 mo ▼ −18.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about House of EM5.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
House of EM5 holds 3.4 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 25% one star.
Perfume Store Cosmetics and Perfumes Supplier Beauty Product Supplier Cosmetics Store Flavours, Fragrances and Aroma Supplier Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What House of EM5 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
House of EM5 sells on Shopify, 78% of its catalogue in stock. The best seller is Selected Perfume Sample (2ml Spray Vials), at ₹60.00, followed by Nomade | Eau De Parfum and Afgano | Eau De Parfum.
#1Selected Perfume Sample (2ml Spray Vials)House of EM5₹60.00In stock
#2Nomade | Eau De ParfumHouse of EM5₹449.00In stock
#3Afgano | Eau De ParfumHouse of EM5₹449.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places House of EM5 in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 94% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$4.69
- Currency
- INR
04 · Ads
What House of EM5 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
House of EM5 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
10% Off above 1499 INRHouse Of EM57 Sept 2026video
Viking by EM5 Aromatic Woody Spicy Barbershop #Fragrance #perfumeindia #perfumeaddict #perfumereviewHouse Of EM530 Aug 2026video
House Of EM5House Of EM528 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026EM5 Formulations Pvt Ltdverified
Text ad20 Oct 2026EM5 Formulations Pvt Ltdverified
Image ad20 Oct 2026EM5 Formulations Pvt Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about House of EM5.
The creators who tag @house_of_em5 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @house_of_em5 on Instagram, led by Amazon Fashion India (1.4m followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmazon Fashion India@amazonfashionin · 🇮🇳 IN | Beauty cosmetics skincare Creator | 1.4m | 0.2% | 1 | Tagged @house_of_em5 |
06 · Competitors according to Gravity
Who House of EM5 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for House of EM5 among Personal Care brands in India. The closest is Fragrance Heaven, then Perfume Palace, Perfume Box, Parfumerie, Fraganote, theperfumeshop.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fragrance Heavenfragranceheaven.in | |||||||
| Perfume Palaceperfumepalace.in | |||||||
| Perfume Boxperfumebox.com | |||||||
| Parfumerieparfumerie.com.ar | |||||||
| Fraganotefraganote.com | |||||||
| theperfumeshop.comtheperfumeshop.com |
07 · Company
The company behind House of EM5.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
House of EM5 is a company based in Indore, India, founded in 2022 according to LinkedIn, on a domain registered in November 2018. It employs about 49 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Indore
- Founded
- 2022, per LinkedIn
- Domain registered
- 12 Nov 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 49 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- houseofem5.com · Shopify · INR
- Catalogue
- 37 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about House of EM5
What people ask Google about House of EM5.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is House of EM5 legit?
According to Gravity by Benchr, House of EM5 is a brand based in Indore, India: its website has existed since November 2018, it sells on a Shopify store, it employs 49 people on LinkedIn, it has 117,343 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is House of EM5 known for?
House of EM5 is a perfume and fragrance brand for men and women that offers various products including perfume sprays, roll-ons, solid perfumes, and gift sets. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
House of EM5 prices: how much is it?
House of EM5's best seller, Selected Perfume Sample (2ml Spray Vials), sells ₹60.00 on houseofem5.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check houseofem5.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does House of EM5 have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: House of EM5 advertises on Facebook and Instagram and on Google, where its offers often run. Check houseofem5.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy House of EM5?
House of EM5 sells on its own website, houseofem5.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns House of EM5?
Gravity by Benchr records a company based in Indore, India, founded in 2022 according to LinkedIn, on a domain registered in 2018, with 49 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is House of EM5 growing?
Not at the moment. Gravity by Benchr estimates about 400,800 visits to houseofem5.com in September 2026, down 19% in a month and down 18% over three months. House of EM5 ranks #77 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does House of EM5 use?
Gravity by Benchr identifies houseofem5.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is House of EM5's ad budget?
Gravity by Benchr does not publish a spend figure for House of EM5 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in India?
Among Personal Care brands in India in the Gravity by Benchr index, House of EM5 ranks #77 of 2,859 by estimated traffic. Its closest competitors on the same market are Fragrance Heaven, Perfume Palace, Perfume Box, Parfumerie and Fraganote. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with House of EM5.