Brand page · Personal Care · United Kingdom
The Perfume Shop: 2.1M visits a month, 115 active Meta ads.
The Perfume Shop — The Perfume Shop is a UK-based fragrance retailer offering designer brands, classic and celebrity fragrances, aftershaves and body products at competitive prices. In September 2026 theperfumeshop.com drew an estimated 2.1M visits, up 7% on the month before. It ranks #2 of 8,226 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 186,960 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
The Perfume Shop is a UK-based fragrance retailer offering designer brands, classic and celebrity fragrances, aftershaves and body products at competitive prices.
01 · Traffic
How much traffic The Perfume Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Perfume Shop drew an estimated 2.1M visits in September 2026, up 7% on the month before and up 16% over three months.
- Worldwide#7,893of 4.5M sites · Top 1%
- In United Kingdom#286of 192K sites · Top 1%
- Personal Care, worldwide#255of 215,119 brands · Top 1%
- Personal Care, United Kingdom#2of 8,226 brands · Top 1%
2.1M
estimated visits in September
1 mo ▲ +7.1%4 mo ▲ +16.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Perfume Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Perfume Shop holds 4.7 out of 5 on Trustpilot over 186,960 reviews, 35,185 of them in the last twelve months: 83% of customers give five stars and 10% one star. That volume places The Perfume Shop in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, The Perfume Shop scores 4.9 over 108 reviews.
Perfume Store Beauty Product Supplier Hair Product Store Cosmetics Store Cosmetics and Perfumes Supplier Flavours, Fragrances and Aroma Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Perfume Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Perfume Shop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Perfume Shop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What The Perfume Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Perfume Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Elizabeth Arden 5th Avenue Eau de Parfum Spray - 125mlThe Perfume Shop13 Oct 2026image
The Perfume ClubThe Perfume Shop13 Oct 2026image
Love Perfume AwardsThe Perfume Shop12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026THE PERFUME SHOP LIMITEDverified
Text ad20 Oct 2026THE PERFUME SHOP LIMITEDverified
Text ad20 Oct 2026THE PERFUME SHOP LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Perfume Shop.
The creators who tag @theperfumeshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theperfumeshop on Instagram, led by 𝗡𝗲𝘃 𝗦𝗮𝘀𝗵𝗶 | 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 (17.6K followers, 3.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝗡𝗲𝘃 𝗦𝗮𝘀𝗵𝗶 | 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿@allurebynev · 🇬🇧 GB | Beauty cosmetics skincare Creator | 17.6K | 3.6% | 9 | Tagged @theperfumeshop |
06 · Competitors according to Gravity
Who The Perfume Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Perfume Shop among Personal Care brands in United Kingdom. The closest is thefragranceshop.co.uk, then Perfumania, perfume.com, Fragrance Outlet, Perfume Box, My Perfume Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| thefragranceshop.co.ukthefragranceshop.co.uk | |||||||
| Perfumaniaperfumania.com | |||||||
| perfume.comperfume.com | |||||||
| Fragrance Outletfragranceoutlet.com | |||||||
| Perfume Boxperfumebox.com | |||||||
| My Perfume Shopmyperfumeshop.com.au |
07 · Company
The company behind The Perfume Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Perfume Shop is a company based in United Kingdom, founded in 1992 according to LinkedIn, on a domain registered in April 1998. It employs about 1,756 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1992, per LinkedIn
- Domain registered
- 3 Apr 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,756 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theperfumeshop.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Perfume Shop
What people ask Google about The Perfume Shop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Perfume Shop legit?
According to Gravity by Benchr, The Perfume Shop is a brand based in United Kingdom: its website has existed since April 1998, its Trustpilot profile is claimed by the brand, it employs 1,756 people on LinkedIn, it has 247,473 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
The Perfume Shop reviews: is it worth it?
Customers rate The Perfume Shop 4.7 out of 5 on Trustpilot over 186,960 reviews, 35,185 of them in the last twelve months: 83% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, The Perfume Shop scores 4.9 over 108 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Perfume Shop sell?
The Perfume Shop is a UK-based fragrance retailer offering designer brands, classic and celebrity fragrances, aftershaves and body products at competitive prices. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does The Perfume Shop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Perfume Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check theperfumeshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns The Perfume Shop?
Gravity by Benchr records a company based in United Kingdom, founded in 1992 according to LinkedIn, on a domain registered in 1998, with 1,756 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The Perfume Shop doing well?
Yes. Gravity by Benchr estimates about 2,116,600 visits to theperfumeshop.com in September 2026, up 7% in a month and up 16% over three months. The Perfume Shop ranks #2 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does The Perfume Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Perfume Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, The Perfume Shop ranks #2 of 8,226 by estimated traffic. Its closest competitors on the same market are thefragranceshop.co.uk, Perfumania, perfume.com, Fragrance Outlet, Perfume Box. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Perfume Shop.