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- Housing Units
Brand page · Decor · United Kingdom
Housing Units traffic, ads & competitors 196k visits a month, 10 active Meta ads, Gravity score 552.
Housing Units — Housing Units Ltd is a family-owned furniture retailer based in Failsworth, Manchester, offering 30,000 high quality products across multiple departments including furniture, kitchen, bedrooms, fireplaces, lighting, rugs, and accessories. In September 2026 housingunits.co.uk drew an estimated 196k visits, up 62% on the month before. It ranks #60 of 13,189 Decor brands in the United Kingdom and holds a 4.4 Trustpilot rating over 6,728 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Housing Units Ltd is a family-owned furniture retailer based in Failsworth, Manchester, offering 30,000 high quality products across multiple departments including furniture, kitchen, bedrooms, fireplaces, lighting, rugs, and accessories.
01 · Traffic
Housing Units website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Housing Units drew an estimated 196k visits in September 2026, up 62% on the month before and up 147% over three months.
- Worldwide#53,389of 4.5m sites · Top 5%
- In United Kingdom#2,713of 192k sites · Top 5%
- Decor, worldwide#839of 185,686 brands · Top 1%
- Decor, United Kingdom#60of 13,189 brands · Top 1%
196k
estimated visits in September
1 mo ▲ +62.4%4 mo ▲ +147.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Housing Units reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Housing Units holds 4.4 out of 5 on Trustpilot over 6,728 reviews, 695 of them in the last twelve months: 80% of customers give five stars and 10% one star. That volume places Housing Units in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Furniture Store Home Goods Store Garden Furniture Shop Bedroom Furniture Store Bed Shop Sofa Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Housing Units best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Housing Units's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Housing Units in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Housing Units ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Housing Units runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2022 (image, text, video).
Housing UnitsHousing Units30 Sept 2026image
default_collection_headlineHousing Units21 Sept 2026image
Montana Reclaimed Wood Small SideboardHousing Units21 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Housing Units Limitedverified
Text ad19 Oct 2026Housing Units Limitedverified
Text ad19 Oct 2026Housing Units Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Housing Units influencers
The creators who tag @housingunits on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Housing Units competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Housing Units among Decor brands in the United Kingdom. The closest is home24.de, then Vente-unique.com, TRENDS.de, Houseland, hoeffner.de, Sconto.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| home24.dehome24.de | |||||||
| Vente-unique.comkauf-unique.at | |||||||
| TRENDS.detrends.de | |||||||
| Houselandhouseland.cz | |||||||
| hoeffner.dehoeffner.de | |||||||
| Scontosconto.sk |
07 · Company
Who is behind Housing Units?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Housing Units is a company based in United Kingdom, founded in 1947 according to LinkedIn, on a domain registered in November 1999. It employs about 69 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1947, per LinkedIn
- Domain registered
- 17 Nov 1999
- Employees
- 69 on LinkedIn
- Own store
- housingunits.co.uk · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Housing Units
What people ask Google about Housing Units.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Housing Units legit?
According to Gravity by Benchr, Housing Units is a brand based in the United Kingdom: its website has existed since November 1999, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 69 people on LinkedIn, it has 127,298 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Housing Units?
Customers rate Housing Units 4.4 out of 5 on Trustpilot over 6,728 reviews, 695 of them in the last twelve months: 80% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Housing Units?
Housing Units Ltd is a family-owned furniture retailer based in Failsworth, Manchester, offering 30,000 high quality products across multiple departments including furniture, kitchen, bedrooms, fireplaces, lighting, rugs, and accessories. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Housing Units discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Housing Units advertises on Facebook and Instagram and on Google, where its offers often run. Check housingunits.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Housing Units?
Housing Units sells on its own website, housingunits.co.uk, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Housing Units?
Gravity by Benchr records a company based in United Kingdom, founded in 1947 according to LinkedIn, on a domain registered in 1999, with 69 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Housing Units growing?
Yes. Gravity by Benchr estimates about 195,800 visits to housingunits.co.uk in September 2026, up 62% in a month and up 147% over three months. Housing Units ranks #60 of 13,189 Decor brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Housing Units use?
Gravity by Benchr identifies housingunits.co.uk as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Housing Units spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Housing Units on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in the United Kingdom?
Among Decor brands in the United Kingdom in the Gravity by Benchr index, Housing Units ranks #60 of 13,189 by estimated traffic. Its closest competitors on the same market are home24.de, Vente-unique.com, TRENDS.de, Houseland and hoeffner.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Housing Units.