Brand page · Clothing · United States
HSIA traffic, ads & competitors 1.1m visits a month, 87 active Meta ads, Gravity score 598.
HSIA — HSIA is a lingerie and underwear brand specializing in bras and undergarments for curvy women, with sizes ranging from B to I cups. The company offers comfortable, soft, and stylish bras designed for plus size breasts and heavier girls. In September 2026 hsialife.com drew an estimated 1.1m visits, up 107% on the month before. It ranks #121 of 97,158 Clothing brands in the United States and holds a 3.9 Trustpilot rating over 322 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HSIA is a lingerie and underwear brand specializing in bras and undergarments for curvy women, with sizes ranging from B to I cups. The company offers comfortable, soft, and stylish bras designed for plus size breasts and heavier girls.
01 · Traffic
HSIA website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HSIA drew an estimated 1.1m visits in September 2026, up 107% on the month before and up 150% over three months.
- Worldwide#13,648of 4.5m sites · Top 1%
- In United States#4,542of 1.2m sites · Top 1%
- Clothing, worldwide#1,033of 459,295 brands · Top 1%
- Clothing, United States#121of 97,158 brands · Top 1%
1.1m
estimated visits in September
1 mo ▲ +107.5%4 mo ▲ +150.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
HSIA reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HSIA holds 3.9 out of 5 on Trustpilot over 322 reviews, 158 of them in the last twelve months: 66% of customers give five stars and 19% one star. That volume places HSIA in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Lingerie Manufacturer Lingerie Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
HSIA best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HSIA sells on Shopify, 80% of its catalogue in stock. The best seller is Enchante Unlined Non-padded Lace Underwire Bra, at US$26.99–US$29.99, followed by CoolComfort Smoothing Unlined Minimizer Underwire Bra and Joan Ultimate Soft T-shirt Unlined Underwire Minimizer Bra.
#1Enchante Unlined Non-padded Lace Underwire BraHSIAUS$26.99–US$29.99In stock
#2CoolComfort Smoothing Unlined Minimizer Underwire BraHSIAUS$34.99In stock
#3Joan Ultimate Soft T-shirt Unlined Underwire Minimizer BraHSIAUS$34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HSIA in its comparison group.
- Average rating
- 4.45 / 5
- Rated products
- 57% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$34.99
- Currency
- USD
04 · Ads
HSIA ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HSIA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
Comfort, at any age.HSIA7 Oct 2026video
Black Vine Lace · Minimizer · Underwire Lift · D+ CupHSIA5 Oct 2026video
CoolComfort Smoothing Unlined Minimizer Underwire BraHSIA5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PIONEER GROVE CORPverified
Text ad20 Oct 2026PIONEER GROVE CORPverified
Text ad20 Oct 2026CÔNG TY TNHH ADSDIGIverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
HSIA influencers
The creators who tag @hsia_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hsia_official on Instagram, led by KiKi LaChe’ 💅🏽 | TikTok Shop Plug🔌 for Baddies on a Budget (18.1k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKiKi LaChe’ 💅🏽 | TikTok Shop Plug🔌 for Baddies on a Budget@kikilache_ · 🇺🇸 US | Beauty cosmetics skincare Creator | 18.1k | 2.3% | 3 | Tagged @hsia_official |
06 · Competitors according to Gravity
HSIA competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HSIA among Clothing brands in the United States. The closest is Bare Necessities, then hunkemoller.be, Femina, us.loungeunderwear.com, Rose & Thorne Australia, Harper Wilde.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bare Necessitiesbarenecessities.com | |||||||
| hunkemoller.behunkemoller.be | |||||||
| Feminafemina.co.il | |||||||
| us.loungeunderwear.comus.loungeunderwear.com | |||||||
| Rose & Thorne Australiaroseandthorne.com.au | |||||||
| Harper Wildeharperwilde.com |
07 · Company
Who is behind HSIA?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HSIA is a company based in Wilmington, United States, founded in 1999 according to LinkedIn, on a domain registered in October 2021. It employs about 500 people.
- Entity country
- 🇺🇸 United States · Wilmington
- Founded
- 1999, per LinkedIn
- Domain registered
- 22 Oct 2021
- Employees
- 500 on LinkedIn
- Own store
- hsialife.com · Shopify · USD
- Catalogue
- 177 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HSIA
What people ask Google about HSIA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HSIA legit?
According to Gravity by Benchr, HSIA is a brand based in Wilmington, United States: its website has existed since October 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 500 people on LinkedIn, it has 51,358 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
HSIA reviews: is it worth it?
Customers rate HSIA 3.9 out of 5 on Trustpilot over 322 reviews, 158 of them in the last twelve months: 66% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does HSIA sell?
HSIA is a lingerie and underwear brand specializing in bras and undergarments for curvy women, with sizes ranging from B to I cups. The company offers comfortable, soft, and stylish bras designed for plus size breasts and heavier girls. Gravity by Benchr classifies it under Clothing, with Lingerie making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
HSIA prices: how much is it?
HSIA's best seller, Enchante Unlined Non-padded Lace Underwire Bra, sells from US$26.99 to US$29.99 on hsialife.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check hsialife.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does HSIA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HSIA advertises on Facebook and Instagram and on Google, where its offers often run. Check hsialife.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HSIA?
HSIA sells on its own website, hsialife.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns HSIA?
Gravity by Benchr records a company based in Wilmington, United States, founded in 1999 according to LinkedIn, on a domain registered in 2021, with 500 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HSIA doing well?
Yes. Gravity by Benchr estimates about 1,080,100 visits to hsialife.com in September 2026, up 107% in a month and up 150% over three months. HSIA ranks #121 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HSIA use?
Gravity by Benchr identifies hsialife.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HSIA's ad budget?
Gravity by Benchr does not publish a spend figure for HSIA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, HSIA ranks #121 of 97,158 by estimated traffic. Its closest competitors on the same market are Bare Necessities, hunkemoller.be, Femina, us.loungeunderwear.com and Rose & Thorne Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HSIA.