Brand page · Shopping Totes · United States
HULKEN®: 177K visits a month, 215 active Meta ads.
HULKEN® — HULKEN® is a brand that sells foldable rolling tote bags, including signature, matte, and travel versions, as well as accessories like organizers and bag charms. In September 2026 hulken.com drew an estimated 177K visits, up 25% on the month before. It ranks #2 of 191 Shopping Totes brands in United States and holds a 3.5 Trustpilot rating over 32 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
HULKEN® is a brand that sells foldable rolling tote bags, including signature, matte, and travel versions, as well as accessories like organizers and bag charms.
01 · Traffic
How much traffic HULKEN® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HULKEN® drew an estimated 177K visits in September 2026, up 25% on the month before and up 33% over three months.
- Worldwide#57,945of 4.5M sites · Top 5%
- In United States#19,053of 1.2M sites · Top 5%
- Shopping Totes, worldwide#5of 633 brands · Top 1%
- Shopping Totes, United States#2of 191 brands · Top 5%
177K
estimated visits in September
1 mo ▲ +24.9%4 mo ▲ +32.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HULKEN®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HULKEN® holds 3.5 out of 5 on Trustpilot over 32 reviews, 30 of them in the last twelve months: 66% of customers give five stars and 31% one star. That volume places HULKEN® in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HULKEN® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HULKEN® sells on Shopify, 75% of its catalogue in stock. The best seller is HULKEN® Black, at US$99.00–US$125.00, followed by HULKEN® Midnight Blue and HULKEN® Rose Gold.
#1HULKEN® BlackHULKEN®US$99.00–US$125.00In stock
#2HULKEN® Midnight BlueHULKEN®US$99.00–US$125.00In stock
#3HULKEN® Rose GoldHULKEN®US$99.00–US$125.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HULKEN® in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 82% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$99.00
- Currency
- USD
04 · Ads
What HULKEN® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HULKEN® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
Styling my Hulkens 8 different ways #hulkenbag #stylingHulken8 Oct 2026video
5-Star Approved Rolling ToteHulken8 Oct 2026video
HULKEN® The Original Foldable Rolling Tote BagHulken8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Hulken Inc.verified
Text ad21 Oct 2026Hulken Inc.verified
Text ad21 Oct 2026Hulken Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HULKEN®.
The creators who tag @hulkenbag on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hulkenbag on Instagram, led by Alex Schinasi (32.9K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlex Schinasi@alexschinasi · 🇺🇸 US | Entrepreneurship startups Creator | 32.9K | 1.1% | 4 | Tagged @hulkenbag |
06 · Competitors according to Gravity
Who HULKEN® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HULKEN® among Shopping Totes brands in United States. The closest is ZUCA, then Reisenthel, Baggu, ToteBagFactory, Nanobag, BOGG BAG.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ZUCAzuca.com | |||||||
| Reisenthelreisenthel.com | |||||||
| Baggubaggu.com | |||||||
| ToteBagFactorytotebagfactory.com | |||||||
| Nanobagnanobag.com | |||||||
| BOGG BAGboggbag.com |
07 · Company
The company behind HULKEN®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HULKEN® is a company based in Palatine, United States, on a domain registered in March 1999. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Palatine
- Founded
- Data not available
- Domain registered
- 22 Mar 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hulken.com · Shopify · USD
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HULKEN®
What people ask Google about HULKEN®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HULKEN® a legit company?
According to Gravity by Benchr, HULKEN® is a brand based in Palatine, United States: its website has existed since March 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 175,062 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
HULKEN® reviews
Customers rate HULKEN® 3.5 out of 5 on Trustpilot over 32 reviews, 30 of them in the last twelve months: 66% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HULKEN® known for?
HULKEN® is a brand that sells foldable rolling tote bags, including signature, matte, and travel versions, as well as accessories like organizers and bag charms. Gravity by Benchr classifies it under Shopping Totes, with Shopping Totes making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
HULKEN® prices: how much is it?
HULKEN®'s best seller, HULKEN® Black, sells from US$99.00 to US$125.00 on hulken.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check hulken.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a HULKEN® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HULKEN® advertises on Facebook and Instagram and on Google, where its offers often run. Check hulken.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy HULKEN®?
HULKEN® sells on its own website, hulken.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns HULKEN®?
Gravity by Benchr records a company based in Palatine, United States, whose domain was registered in 1999, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is HULKEN® growing?
Yes. Gravity by Benchr estimates about 177,200 visits to hulken.com in September 2026, up 25% in a month and up 33% over three months. HULKEN® ranks #2 of 191 Shopping Totes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HULKEN® use?
Gravity by Benchr identifies hulken.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records.
What is HULKEN®'s ad budget?
Gravity by Benchr does not publish a spend figure for HULKEN® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shopping Totes brands in United States?
Among Shopping Totes brands in United States in the Gravity by Benchr index, HULKEN® ranks #2 of 191 by estimated traffic. Its closest competitors on the same market are ZUCA, Reisenthel, Baggu, ToteBagFactory, Nanobag. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HULKEN®.