Brand page · Clothing
hummelDE: 169k visits a month, 65 active Meta ads.
hummelDE — hummel is a sportswear brand that sells sport clothing, leisure clothing, and shoes for men, women, and children. In September 2026 hummelsport.de drew an estimated 169k visits, up 8% on the month before. It ranks #101 of 7,326 Clothing brands and holds a 3.1 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
hummel is a sportswear brand that sells sport clothing, leisure clothing, and shoes for men, women, and children.
01 · Traffic
How much traffic hummelDE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
hummelDE drew an estimated 169k visits in September 2026, up 8% on the month before and up 26% over three months.
- Worldwide#60,358of 4.5m sites · Top 5%
- In Germany#2,720of 184k sites · Top 5%
- Clothing, worldwide#5,547of 459,295 brands · Top 5%
- Clothing, Germany#101of 7,326 brands · Top 5%
169k
estimated visits in September
1 mo ▲ +7.5%4 mo ▲ +26.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about hummelDE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
hummelDE holds 3.1 out of 5 on Trustpilot over 14 reviews, 3 of them in the last twelve months: 21% of customers give five stars and 57% one star.
Clothing Store Women's Clothing Store Shoe Store Children's Clothing Store Activewear Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What hummelDE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
hummelDE sells on Shopify, 100% of its catalogue in stock. The best seller is MULTIPLAY FLEX VC JR, at €24.47–€34.95, followed by ALL COURT and 3-pack Basic sock.
#1MULTIPLAY FLEX VC JRhummelDE€24.47–€34.95In stock
#2ALL COURThummelDE€23.98–€59.95In stock
#33-pack Basic sockhummelDE€5.97In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places hummelDE in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$41.39
- Currency
- EUR
04 · Ads
What hummelDE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
hummelDE runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2022 (image, text).
SPARE 30% auf ausgewählte Saisonfavoriten als Mitgliedhummel13 Oct 2026image
Spare 15 % als neues Clubhummel-Mitgliedhummel12 Oct 2026image
Spare 15 % auf deine erste Bestellung ☀️hummel12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HUMMEL A/Sverified
Text ad20 Oct 2026HUMMEL A/Sverified
Text ad20 Oct 2026HUMMEL A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about hummelDE.
The creators who tag @hummel_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hummel_de on Instagram, led by Lukas Mertens (24.3k followers, 50.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLukas Mertens@lukasmertens22 · 🇩🇪 DE | Pro sports athletes Creator | 24.3k | 50.1% | 6 | Tagged @hummel_de |
06 · Competitors according to Gravity
Who hummelDE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for hummelDE among Clothing brands. The closest is hummelDE, then hummel®, Umbro, unisportstore.se, kempa-sports.com, PUMA Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hummelDEhummelonlineshop-muenchen.de | |||||||
| hummel®hummel.dk | |||||||
| Umbroumbro.co.uk | |||||||
| unisportstore.seunisportstore.se | |||||||
| kempa-sports.comkempa-sports.com | |||||||
| PUMA Groupeu.puma.com |
07 · Company
The company behind hummelDE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
hummelDE is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hummelsport.de · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about hummelDE
What people ask Google about hummelDE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is hummelDE a legit company?
According to Gravity by Benchr, hummelDE is a brand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 33,094 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
hummelDE reviews
Customers rate hummelDE 3.1 out of 5 on Trustpilot over 14 reviews, 3 of them in the last twelve months: 21% give five stars, 57% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does hummelDE sell?
hummel is a sportswear brand that sells sport clothing, leisure clothing, and shoes for men, women, and children. Gravity by Benchr classifies it under Clothing, with Activewear making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is hummelDE expensive?
hummelDE's best seller, MULTIPLAY FLEX VC JR, sells from €24.47 to €34.95 on hummelsport.de. 100% of the catalogue is in stock. Gravity does not track prices daily: check hummelsport.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a hummelDE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: hummelDE advertises on Facebook and Instagram and on Google, where its offers often run. Check hummelsport.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy hummelDE?
hummelDE sells on its own website, hummelsport.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is hummelDE doing well?
Yes. Gravity by Benchr estimates about 168,800 visits to hummelsport.de in September 2026, up 8% in a month and up 26% over three months. hummelDE ranks #101 of 7,326 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does hummelDE use?
Gravity by Benchr identifies hummelsport.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records.
How much does hummelDE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for hummelDE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, hummelDE ranks #101 of 7,326 by estimated traffic. Its closest competitors on the same market are hummelDE, hummel®, Umbro, unisportstore.se and kempa-sports.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with hummelDE.