Brand page · Pool & Spa · United States

Ice Barrel Top 10% worldwide Top 10% in United States Top 5% in Pool & Spa Top 10% in Pool & Spa in United States
icebarrel.com·🇺🇸 Leawood, United States· Shopify·Since 2015

Ice Barrel: 30.5k visits a month, 252 active Meta ads, Gravity score 616.

Ice Barrel — Ice Barrel is a company that sells at-home cold therapy products including ice bath barrels, chillers, bundles, and accessories designed to help users practice cold water therapy for recovery and well-being. In September 2026 icebarrel.com drew an estimated 30.5k visits, down 52% on the month before. It ranks #61 of 890 Pool & Spa brands in United States.

icebarrel.com@icebarrel 127kFacebookLinkedIn 2.6kTrustpilot 2.9Meta Ad Library 252

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
30.5k
−52% vs. August 2026
Instagram followers
127k
1,311 posts · @icebarrel
Trustpilot
2.9
8 reviews · 2 in 12 months
Meta ads
252
active · on Google since 2022
Products
100%
in stock · 16 collections
Rank in United States
#61
of 890 in Pool & Spa
LinkedIn
2.6k
followers · 12 employees
Earned media value
€17.6k
per month, Instagram

Gravity score

616/ 1000 · 10 of 10 indicators rated
Brand Power613
Momentum362
Performance872

Percentiles within 55 peers: Pool & Spa brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Ice Barrel is a company that sells at-home cold therapy products including ice bath barrels, chillers, bundles, and accessories designed to help users practice cold water therapy for recovery and well-being.

01 · Traffic

How much traffic Ice Barrel gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Ice Barrel drew an estimated 30.5k visits in September 2026, down 52% on the month before and down 27% over three months.

  • Worldwide#258,904of 4.5m sites · Top 10%
  • In United States#80,912of 1.2m sites · Top 10%
  • Pool & Spa, worldwide#311of 9,591 brands · Top 5%
  • Pool & Spa, United States#61of 890 brands · Top 10%
Monthly visitssource Sept 2026

30.5k

estimated visits in September

1 mo ▼ −52.1%4 mo ▼ −27.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Ice Barrel.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Ice Barrel holds 2.9 out of 5 on Trustpilot over 8 reviews, 2 of them in the last twelve months: 13% of customers give five stars and 88% one star.

Trustpilotclaimed page · read 21 Oct 2026
2.9TrustScore · 8 reviews · 2 in 12 months
5 ★13%
4 ★0%
3 ★0%
2 ★0%
1 ★88%

Fitness and Nutrition Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Ice Barrel sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Ice Barrel sells on Shopify, 100% of its catalogue in stock. The best seller is Cold Plunge Maintenance Kit & Cleaners, at US$179.99, followed by Ice Barrel 300 and Water Stabilizer.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Saunas28%
Pool & Spa Accessories16%
First Aid16%
Light Therapy Lamps13%

Share of the catalogue by product family.

Activity mixdominant: Pool & Spa
Pool & Spa44%
Health Care28%
Plumbing9%
Tools3%
Extended Warranties3%

The dominant category places Ice Barrel in its comparison group.

Prices and ratingsstore data
Average rating
4.67 / 5
Rated products
47% of the catalogue
In stock
100%
Upper price quartile
US$6,249.00
Currency
USD

05 · Influencers

Who talks about Ice Barrel.

The creators who tag @icebarrel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @icebarrel on Instagram, led by Eric Hinman (345k followers, 0.8% engagement).

Influencersaccounts tagging @icebarrel · Instagram
AccountProfileFollowersEngagementTagsRelationship
EEric Hinman@erichinman · 🇺🇸 USFitness sport bodybuilding Creator345k0.8%2Tagged @icebarrel
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Ice Barrel competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Ice Barrel among Pool & Spa brands in United States. The closest is coldtherapybenefits.com, then iCoolsport, Renu Therapy, Nordik Recovery, Plunge, The Pod Company.

CompetitorsPool & Spa · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
coldtherapybenefits.comcoldtherapybenefits.com
iCoolsporticoolsport.com
Renu Therapyrenutherapy.com
Nordik Recoverynordikrecovery.com
Plungeplunge.com
The Pod Companypodcompany.com
Competitors Gravity finds for Ice Barrel. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Ice Barrel with coldtherapybenefits.com

07 · Company

The company behind Ice Barrel.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Ice Barrel is a company based in Leawood, United States, founded in 2017 according to LinkedIn, on a domain registered in June 2015. It employs about 12 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Leawood
Founded
2017, per LinkedIn
Domain registered
29 Jun 2015
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
12 on LinkedIn · 2-10
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
icebarrel.com · Shopify · USD
Catalogue
16 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Ice Barrel

What people ask Google about Ice Barrel.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Ice Barrel a legit company?

According to Gravity by Benchr, Ice Barrel is a brand based in Leawood, United States: its website has existed since June 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 126,801 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Ice Barrel known for?

Ice Barrel is a company that sells at-home cold therapy products including ice bath barrels, chillers, bundles, and accessories designed to help users practice cold water therapy for recovery and well-being. Gravity by Benchr classifies it under Pool & Spa, with Saunas making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Ice Barrel cost?

Ice Barrel's best seller, Cold Plunge Maintenance Kit & Cleaners, sells US$179.99 on icebarrel.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check icebarrel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Ice Barrel promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Ice Barrel advertises on Facebook and Instagram and on Google, where its offers often run. Check icebarrel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Ice Barrel?

Ice Barrel sells on its own website, icebarrel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Ice Barrel?

Gravity by Benchr records a company based in Leawood, United States, founded in 2017 according to LinkedIn, on a domain registered in 2015, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Ice Barrel doing well?

Not at the moment. Gravity by Benchr estimates about 30,500 visits to icebarrel.com in September 2026, down 52% in a month and down 27% over three months. Ice Barrel ranks #61 of 890 Pool & Spa brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Ice Barrel use?

Gravity by Benchr identifies icebarrel.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Ice Barrel spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Ice Barrel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pool & Spa brands in United States?

Among Pool & Spa brands in United States in the Gravity by Benchr index, Ice Barrel ranks #61 of 890 by estimated traffic. Its closest competitors on the same market are coldtherapybenefits.com, iCoolsport, Renu Therapy, Nordik Recovery and Plunge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ice Barrel.