Brand page · Pool & Spa · United States
Plunge: 229k visits a month, 296 active Meta ads, Gravity score 641.
Plunge — Plunge is a company that sells high-performance cold plunges and saunas designed for home and business use. In September 2026 plunge.com drew an estimated 229k visits, up 31% on the month before. It ranks #4 of 890 Pool & Spa brands in United States and holds a 3.5 Trustpilot rating over 610 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Pool & Spa brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Plunge is a company that sells high-performance cold plunges and saunas designed for home and business use.
01 · Traffic
How much traffic Plunge gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Plunge drew an estimated 229k visits in September 2026, up 31% on the month before and up 8% over three months.
- Worldwide#46,861of 4.5m sites · Top 5%
- In United States#15,304of 1.2m sites · Top 5%
- Pool & Spa, worldwide#13of 9,591 brands · Top 1%
- Pool & Spa, United States#4of 890 brands · Top 1%
229k
estimated visits in September
1 mo ▲ +30.5%4 mo ▲ +7.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Plunge.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Plunge holds 3.5 out of 5 on Trustpilot over 610 reviews, 353 of them in the last twelve months: 60% of customers give five stars and 30% one star. That volume places Plunge in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Wellness Program Sauna Spa and Health Club Fitness Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Plunge sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Plunge sells on Shopify, 100% of its catalogue in stock. The best seller is Non-Chlorine Maintenance Kit - Standard Chiller and The Plunge (Gen 1) Residential (6 Months), at US$144.00, followed by Checkout+ and Filter Pack - Standard Chiller and 1st Generation Plunge.
#1Non-Chlorine Maintenance Kit - Standard Chiller and The Plunge (Gen 1) Residential (6 Months)PlungeUS$144.00In stock
#2Checkout+PlungeUS$0.98–US$500.00In stock
#3Filter Pack - Standard Chiller and 1st Generation PlungePlungeUS$28.00–US$74.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Plunge in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 61% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,490.00
- Currency
- USD
04 · Ads
What Plunge is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Plunge runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Plunge Infrared SaunaPlunge7 Oct 2026image
Plunge Infrared SaunaPlunge7 Oct 2026image
Not All Saunas Are Built the SamePlunge7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Reboot Labs LLCverified
Image ad20 Oct 2026Reboot Labs LLCverified
Image ad20 Oct 2026Reboot Labs LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Plunge.
The creators who tag @plunge on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @plunge on Instagram, led by Ryan Duey (12.6k followers, 12.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRyan Duey@ryanaduey · 🇺🇸 US | Entrepreneurship startups Creator | 12.6k | 12.1% | 7 | Tagged @plunge |
06 · Competitors according to Gravity
Who Plunge competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Plunge among Pool & Spa brands in United States. The closest is Renu Therapy, then The Pod Company, Redwood Outdoors, Home Saunas, coldtherapybenefits.com, Ice Barrel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Renu Therapyrenutherapy.com | |||||||
| The Pod Companypodcompany.com | |||||||
| Redwood Outdoorsredwoodoutdoors.com | |||||||
| Home Saunassunhomesaunas.com | |||||||
| coldtherapybenefits.comcoldtherapybenefits.com | |||||||
| Ice Barrelicebarrel.com |
07 · Company
The company behind Plunge.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Plunge is a company based in Roseville, United States, founded in 2020 according to LinkedIn, on a domain registered in November 1995. It employs about 179 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Roseville
- Founded
- 2020, per LinkedIn
- Domain registered
- 17 Nov 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 179 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- plunge.com · Shopify · USD
- Catalogue
- 17 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Plunge
What people ask Google about Plunge.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Plunge legit?
According to Gravity by Benchr, Plunge is a brand based in Roseville, United States: its website has existed since November 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 179 people on LinkedIn, it has 204,792 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Plunge?
Customers rate Plunge 3.5 out of 5 on Trustpilot over 610 reviews, 353 of them in the last twelve months: 60% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Plunge sell?
Plunge is a company that sells high-performance cold plunges and saunas designed for home and business use. Gravity by Benchr classifies it under Pool & Spa, with Pool & Spa Accessories making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Plunge prices: how much is it?
Plunge's best seller, Non-Chlorine Maintenance Kit - Standard Chiller and The Plunge (Gen 1) Residential (6 Months), sells US$144.00 on plunge.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check plunge.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Plunge discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Plunge advertises on Facebook and Instagram and on Google, where its offers often run. Check plunge.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Plunge?
Plunge sells on its own website, plunge.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Plunge?
Gravity by Benchr records a company based in Roseville, United States, founded in 2020 according to LinkedIn, on a domain registered in 1995, with 179 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Plunge doing well?
Yes. Gravity by Benchr estimates about 228,600 visits to plunge.com in September 2026, up 31% in a month and up 8% over three months. Plunge ranks #4 of 890 Pool & Spa brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Plunge use?
Gravity by Benchr identifies plunge.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Plunge spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Plunge on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pool & Spa brands in United States?
Among Pool & Spa brands in United States in the Gravity by Benchr index, Plunge ranks #4 of 890 by estimated traffic. Its closest competitors on the same market are Renu Therapy, The Pod Company, Redwood Outdoors, Home Saunas and coldtherapybenefits.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Plunge.