Brand page · Baby Transport Accessories · United Kingdom
Ickle Bubba: 184K visits a month, 158 active Meta ads, Gravity score 576.
Ickle Bubba — Ickle Bubba is a baby products brand that sells travel systems, pushchairs, car seats, and nursery furniture at affordable prices. In September 2026 icklebubba.com drew an estimated 184K visits, down 20% on the month before. It ranks #4 of 106 Baby Transport Accessories brands in United Kingdom and holds a 4.4 Trustpilot rating over 5,787 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Baby Transport Accessories brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ickle Bubba is a baby products brand that sells travel systems, pushchairs, car seats, and nursery furniture at affordable prices.
01 · Traffic
How much traffic Ickle Bubba gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ickle Bubba drew an estimated 184K visits in September 2026, down 20% on the month before and up 1% over three months.
- Worldwide#56,071of 4.5M sites · Top 5%
- In United Kingdom#2,844of 192K sites · Top 5%
- Baby Transport Accessories, worldwide#16of 1,045 brands · Top 5%
- Baby Transport Accessories, United Kingdom#4of 106 brands · Top 5%
184K
estimated visits in September
1 mo ▼ −20.0%4 mo ▲ +0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ickle Bubba.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ickle Bubba holds 4.4 out of 5 on Trustpilot over 5,787 reviews, 1,123 of them in the last twelve months: 77% of customers give five stars and 12% one star. That volume places Ickle Bubba in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Ickle Bubba scores 3.6 over 222 reviews.
Baby Store Children's Furniture Store Maternity Store Gift Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ickle Bubba sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ickle Bubba sells on Shopify, 91% of its catalogue in stock. The best seller is Flip Magic Fold Highchair, at £59.00, followed by Radial 360 Rotating Car Seat and Parasol - Universal.
#1Flip Magic Fold HighchairIckle Bubba£59.00In stock
#2Radial 360 Rotating Car SeatIckle Bubba£109.00In stock
#3Parasol - UniversalIckle Bubba£15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ickle Bubba in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 41% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$236.92
- Currency
- GBP
04 · Ads
What Ickle Bubba is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ickle Bubba runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
You heard it from @dryaaoheema, you shouldn't have to compromise on style once you become a mum! Featuring the Stomp Luxe Elements EditionIckle Bubba7 Oct 2026video
Built for Life in the CityIckle Bubba6 Oct 2026image
Lightweight City Travel, Made SimpleIckle Bubba6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ickle Bubbaverified
Text ad20 Oct 2026Ickle Bubbaverified
Text ad20 Oct 2026Ickle Bubbaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ickle Bubba.
The creators who tag @icklebubba on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @icklebubba on Instagram, led by Frances (33K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFrances@inside_number_27 · 🇬🇧 GB | Decoration garden diy Creator | 33K | 2.5% | 2 | Tagged @icklebubba |
06 · Competitors according to Gravity
Who Ickle Bubba competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ickle Bubba among Baby Transport Accessories brands in United Kingdom. The closest is Mamas & Papas, then Silver Cross, Cosatto Store, bugaboo.com, cybex-online.com, uppababy.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mamas & Papasmamasandpapas.com | |||||||
| Silver Crosssilvercrossbaby.com | |||||||
| Cosatto Storecosatto.com | |||||||
| bugaboo.combugaboo.com | |||||||
| cybex-online.comcybex-online.com | |||||||
| uppababy.comuppababy.com |
07 · Company
The company behind Ickle Bubba.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ickle Bubba is a company based in Swansea, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in November 2012. It employs about 37 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Swansea
- Founded
- 2013, per LinkedIn
- Domain registered
- 25 Nov 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- icklebubba.com · Shopify · GBP
- Catalogue
- 283 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ickle Bubba
What people ask Google about Ickle Bubba.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ickle Bubba legit?
According to Gravity by Benchr, Ickle Bubba is a brand based in Swansea, United Kingdom: its website has existed since November 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 77,739 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Ickle Bubba reviews: is it worth it?
Customers rate Ickle Bubba 4.4 out of 5 on Trustpilot over 5,787 reviews, 1,123 of them in the last twelve months: 77% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Ickle Bubba scores 3.6 over 222 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ickle Bubba?
Ickle Bubba is a baby products brand that sells travel systems, pushchairs, car seats, and nursery furniture at affordable prices. Gravity by Benchr classifies it under Baby Transport Accessories, with Baby Strollers making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Ickle Bubba cost?
Ickle Bubba's best seller, Flip Magic Fold Highchair, sells £59.00 on icklebubba.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check icklebubba.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Ickle Bubba promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ickle Bubba advertises on Facebook and Instagram and on Google, where its offers often run. Check icklebubba.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Ickle Bubba?
Ickle Bubba sells on its own website, icklebubba.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Ickle Bubba?
Gravity by Benchr records a company based in Swansea, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in 2012, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ickle Bubba growing?
Yes. Gravity by Benchr estimates about 184,400 visits to icklebubba.com in September 2026, down 20% in a month and up 1% over three months. Ickle Bubba ranks #4 of 106 Baby Transport Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ickle Bubba use?
Gravity by Benchr identifies icklebubba.com as a Shopify store (Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Ickle Bubba's ad budget?
Gravity by Benchr does not publish a spend figure for Ickle Bubba on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport Accessories brands in United Kingdom?
Among Baby Transport Accessories brands in United Kingdom in the Gravity by Benchr index, Ickle Bubba ranks #4 of 106 by estimated traffic. Its closest competitors on the same market are Mamas & Papas, Silver Cross, Cosatto Store, bugaboo.com, cybex-online.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ickle Bubba.