Brand page · Baby Transport Accessories · Netherlands
Bugaboo: 680K visits a month, 156 active Meta ads.
Bugaboo — Pioneering parenting products designed with the next generation in mind. Certified B Corp™. In September 2026 bugaboo.com drew an estimated 680K visits, down 11% on the month before. It ranks #1 of 196 Baby Transport Accessories brands in Netherlands and holds a 4.0 Trustpilot rating over 2,738 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Pioneering parenting products designed with the next generation in mind. Certified B Corp™
01 · Traffic
How much traffic Bugaboo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bugaboo drew an estimated 680K visits in September 2026, down 11% on the month before and down 16% over three months.
- Worldwide#19,481of 4.5M sites · Top 1%
- In United States#6,411of 1.2M sites · Top 1%
- Baby Transport Accessories, worldwide#1of 1,045 brands · Top 1%
- Baby Transport Accessories, United States#1of 196 brands · Top 1%
680K
estimated visits in September
1 mo ▼ −11.3%4 mo ▼ −16.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bugaboo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bugaboo holds 4.0 out of 5 on Trustpilot over 2,738 reviews, 387 of them in the last twelve months: 66% of customers give five stars and 18% one star. That volume places Bugaboo in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Bugaboo scores 3.5 over 283 reviews.
Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bugaboo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bugaboo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Bugaboo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Bugaboo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bugaboo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Der neue Bugaboo Dragonfly PlusBugaboo3 Oct 2026image
Entdecke Bugaboo x Stella McCartney – eine exklusive Kollektion in limitierter Auflage, die Innovation, Nachhaltigkeit und Design vereint.Bugaboo2 Oct 2026image
Bugaboo x Stella McCartneyBugaboo27 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Bugaboo International BVverified
Text ad21 Oct 2026Bugaboo International BVverified
Text ad21 Oct 2026Bugaboo International BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bugaboo.
The creators who tag @bugaboo_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bugaboo_de on Instagram, led by Kiki Albrecht (12.1K followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKiki Albrecht@kiki_albrecht · 🇩🇪 DE | Fashion style luxury Creator | 12.1K | 3.1% | 3 | Tagged @bugaboo_de |
06 · Competitors according to Gravity
Who Bugaboo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bugaboo among Baby Transport Accessories brands in Netherlands. The closest is uppababy.com, then cybex-online.com, Cosatto Store, Mountain Buggy, joolz.com, Nuna.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| uppababy.comuppababy.com | |||||||
| cybex-online.comcybex-online.com | |||||||
| Cosatto Storecosatto.com | |||||||
| Mountain Buggymountainbuggy.com | |||||||
| joolz.comjoolz.com | |||||||
| Nunanunababy.com |
07 · Company
The company behind Bugaboo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bugaboo is a company based in Netherlands, founded in 1999 according to LinkedIn, on a domain registered in September 1998. It employs about 563 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1999, per LinkedIn
- Domain registered
- 1 Sept 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 563 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bugaboo.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bugaboo
What people ask Google about Bugaboo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bugaboo legit?
According to Gravity by Benchr, Bugaboo is a brand based in Netherlands: its website has existed since September 1998, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 563 people on LinkedIn, it has 41,260 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Bugaboo reviews: is it worth it?
Customers rate Bugaboo 4.0 out of 5 on Trustpilot over 2,738 reviews, 387 of them in the last twelve months: 66% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Bugaboo scores 3.5 over 283 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bugaboo known for?
Pioneering parenting products designed with the next generation in mind. Certified B Corp™ Gravity by Benchr classifies it under Baby Transport Accessories. Source: Gravity by Benchr product classification.
Does Bugaboo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bugaboo advertises on Facebook and Instagram and on Google, where its offers often run. Check bugaboo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bugaboo?
Bugaboo sells on its own website, bugaboo.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Bugaboo?
Gravity by Benchr records a company based in Netherlands, founded in 1999 according to LinkedIn, on a domain registered in 1998, with 563 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bugaboo doing well?
Not at the moment. Gravity by Benchr estimates about 680,200 visits to bugaboo.com in September 2026, down 11% in a month and down 16% over three months. Bugaboo ranks #1 of 196 Baby Transport Accessories brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bugaboo use?
Gravity by Benchr identifies bugaboo.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Bugaboo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bugaboo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport Accessories brands in Netherlands?
Among Baby Transport Accessories brands in Netherlands in the Gravity by Benchr index, Bugaboo ranks #1 of 196 by estimated traffic. Its closest competitors on the same market are uppababy.com, cybex-online.com, Cosatto Store, Mountain Buggy, joolz.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bugaboo.