Brand page · Shoes · Italy
Identita: 44.1k visits a month, 17 active Meta ads, Gravity score 396.
Identita — Identità Shoes is a brand that sells luxury handcrafted women's shoes made in Italy. In September 2026 identitashoes.com drew an estimated 44.1k visits, down 43% on the month before. It ranks #93 of 1,719 Shoes brands in Italy.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 92 peers: Shoes brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Identità Shoes is a brand that sells luxury handcrafted women's shoes made in Italy.
01 · Traffic
How much traffic Identita gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Identita drew an estimated 44.1k visits in September 2026, down 43% on the month before and up 24% over three months.
- Worldwide#189,510of 4.5m sites · Top 5%
- In Italy#4,422of 138k sites · Top 5%
- Shoes, worldwide#3,895of 46,962 brands · Top 10%
- Shoes, Italy#93of 1,719 brands · Top 10%
44.1k
estimated visits in September
1 mo ▼ −43.2%4 mo ▲ +24.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Identita.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Identita holds 2.3 out of 5 on Trustpilot over 6 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Shoe Store Shoe Factory Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Identita sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Identita sells on Shopify, 68% of its catalogue in stock. The best seller is DAYNA BLACK LEATHER, at €152.00, followed by SWAMI BLACK PATENT 120mm and SEKI BLACK LEATHER.
#1DAYNA BLACK LEATHERIdentita€152.00In stock
#2SWAMI BLACK PATENT 120mmIdentita€138.00In stock
#3SEKI BLACK LEATHERIdentita€144.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Identita in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 68%
- Upper price quartile
- US$154.57
- Currency
- EUR
04 · Ads
What Identita is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Identita runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Malia scamosciato bluetteIdentità1 Sept 2026image
Malia scamosciato bluetteIdentità30 Aug 2026image
Malia scamosciato neroIdentità3 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026IDENTITA' S.R.L.verified
Text ad20 Oct 2026IDENTITA' S.R.L.verified
Image ad20 Oct 2026IDENTITA' S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Identita.
The creators who tag @identitashoes_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @identitashoes_official on Instagram, led by Vesna (255k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVesna@vesnamillo · INTL | Fashion style luxury Creator | 255k | 3.7% | 4 | Tagged @identitashoes_official |
06 · Competitors according to Gravity
Who Identita competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Identita among Shoes brands in Italy. The closest is ChiMar, then cliziashoes, Stonefly Shop, Jeep Footwear, Hide&Jack, Noa Shoes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ChiMarchimarshoes.com | |||||||
| cliziashoescliziashoes.it | |||||||
| Stonefly Shopstonefly.it | |||||||
| Jeep Footwearjeep-footwear.com | |||||||
| Hide&Jackhideandjack.com | |||||||
| Noa Shoesnoashoes.it |
07 · Company
The company behind Identita.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Identita is a company based in Trani, Italy, on a domain registered in June 2015.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Trani
- Founded
- Data not available
- Domain registered
- 29 Jun 2015
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- identitashoes.com · Shopify · EUR
- Catalogue
- 28 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Identita
What people ask Google about Identita.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Identita legit?
According to Gravity by Benchr, Identita is a brand based in Trani, Italy: its website has existed since June 2015, it sells on a Shopify store, it has 393,675 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Identita sell?
Identità Shoes is a brand that sells luxury handcrafted women's shoes made in Italy. Gravity by Benchr classifies it under Shoes, with Shoes making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Identita prices: how much is it?
Identita's best seller, DAYNA BLACK LEATHER, sells €152.00 on identitashoes.com. 68% of the catalogue is in stock. Gravity does not track prices daily: check identitashoes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Identita have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Identita advertises on Facebook and Instagram and on Google, where its offers often run. Check identitashoes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Identita?
Identita sells on its own website, identitashoes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Identita?
Gravity by Benchr records a company based in Trani, Italy, whose domain was registered in 2015. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Identita growing?
Yes. Gravity by Benchr estimates about 44,100 visits to identitashoes.com in September 2026, down 43% in a month and up 24% over three months. Identita ranks #93 of 1,719 Shoes brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Identita use?
Gravity by Benchr identifies identitashoes.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Identita's ad budget?
Gravity by Benchr does not publish a spend figure for Identita on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Italy?
Among Shoes brands in Italy in the Gravity by Benchr index, Identita ranks #93 of 1,719 by estimated traffic. Its closest competitors on the same market are ChiMar, cliziashoes, Stonefly Shop, Jeep Footwear and Hide&Jack. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Identita.