Brand page · Shoes · Italy
Stonefly Shop: 72.3k visits a month, 30 active Meta ads, Gravity score 481.
Stonefly Shop — Stonefly Shop is an Italian brand that sells comfortable shoes for men and women, as well as bags and accessories. In September 2026 stonefly.it drew an estimated 72.3k visits, down 32% on the month before. It ranks #58 of 1,719 Shoes brands in Italy and holds a 1.9 Trustpilot rating over 62 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 92 peers: Shoes brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Stonefly Shop is an Italian brand that sells comfortable shoes for men and women, as well as bags and accessories.
01 · Traffic
How much traffic Stonefly Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Stonefly Shop drew an estimated 72.3k visits in September 2026, down 32% on the month before and down 23% over three months.
- Worldwide#123,865of 4.5m sites · Top 5%
- In Italy#2,948of 138k sites · Top 5%
- Shoes, worldwide#2,632of 46,962 brands · Top 10%
- Shoes, Italy#58of 1,719 brands · Top 5%
72.3k
estimated visits in September
1 mo ▼ −31.8%4 mo ▼ −23.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Stonefly Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Stonefly Shop holds 1.9 out of 5 on Trustpilot over 62 reviews, 14 of them in the last twelve months: 6% of customers give five stars and 87% one star. That volume places Stonefly Shop in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Shoe Factory
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Stonefly Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Stonefly Shop sells on Shopify, 97% of its catalogue in stock. The best seller is SLIP-ON SHOES CREAM 38 GRIGIO CHIARO, at €119.99, followed by SLIP-ON SHOES SEASON 1 NERO and SCARPE DERBY SEASON 2 NERO.
#1SLIP-ON SHOES CREAM 38 GRIGIO CHIAROStonefly Shop€119.99In stock
#2SLIP-ON SHOES SEASON 1 NEROStonefly Shop€109.99In stock
#3SCARPE DERBY SEASON 2 NEROStonefly Shop€114.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Stonefly Shop in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 4% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$134.39
- Currency
- EUR
04 · Ads
What Stonefly Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Stonefly Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2025 (image, text, video).
Stonefly: Calzature Comode da Uomo e Donna - Sito UfficialeStonefly7 Oct 2026image
Stonefly Zaino Daily Casual MarroneStonefly21 Sept 2026image
Per Lui e LeiStonefly18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026STONEFLY SPAverified
Text ad20 Oct 2026STONEFLY SPAverified
Text ad20 Oct 2026STONEFLY SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Stonefly Shop.
The creators who tag @stonefly_shoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Stonefly Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Stonefly Shop among Shoes brands in Italy. The closest is Identita, then Mimmu, cliziashoes, ChiMar, Duca di Morrone, Otisopse.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Identitaidentitashoes.com | |||||||
| Mimmumimmu.it | |||||||
| cliziashoescliziashoes.it | |||||||
| ChiMarchimarshoes.com | |||||||
| Duca di Morroneducadimorrone.com | |||||||
| Otisopseotisopse.com |
07 · Company
The company behind Stonefly Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Stonefly Shop is a company based in Montebelluna, Italy, founded in 2000 according to LinkedIn, on a domain registered in March 1999. It employs about 95 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Montebelluna
- Founded
- 2000, per LinkedIn
- Domain registered
- 2 Mar 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 95 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stonefly.it · Shopify · EUR
- Catalogue
- 71 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Stonefly Shop
What people ask Google about Stonefly Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Stonefly Shop legit?
According to Gravity by Benchr, Stonefly Shop is a brand based in Montebelluna, Italy: its website has existed since March 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 95 people on LinkedIn, it has 13,753 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Stonefly Shop reviews
Customers rate Stonefly Shop 1.9 out of 5 on Trustpilot over 62 reviews, 14 of them in the last twelve months: 6% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Stonefly Shop?
Stonefly Shop is an Italian brand that sells comfortable shoes for men and women, as well as bags and accessories. Gravity by Benchr classifies it under Shoes, with Shoes making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Stonefly Shop prices: how much is it?
Stonefly Shop's best seller, SLIP-ON SHOES CREAM 38 GRIGIO CHIARO, sells €119.99 on stonefly.it. 97% of the catalogue is in stock. Gravity does not track prices daily: check stonefly.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Stonefly Shop discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Stonefly Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check stonefly.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Stonefly Shop?
Stonefly Shop sells on its own website, stonefly.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Stonefly Shop?
Gravity by Benchr records a company based in Montebelluna, Italy, founded in 2000 according to LinkedIn, on a domain registered in 1999, with 95 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Stonefly Shop growing?
Not at the moment. Gravity by Benchr estimates about 72,300 visits to stonefly.it in September 2026, down 32% in a month and down 23% over three months. Stonefly Shop ranks #58 of 1,719 Shoes brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Stonefly Shop use?
Gravity by Benchr identifies stonefly.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Stonefly Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Stonefly Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Italy?
Among Shoes brands in Italy in the Gravity by Benchr index, Stonefly Shop ranks #58 of 1,719 by estimated traffic. Its closest competitors on the same market are Identita, Mimmu, cliziashoes, ChiMar and Duca di Morrone. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stonefly Shop.