Brand page · Linens & Bedding · United Kingdom
iDustMite: 38.8k visits a month, 6 active Meta ads, Gravity score 660.
iDustMite — iDustMite helps people breathe, sleep, and live better by tackling dust mites, designing and supplying scientifically informed dust-mite protection products including premium mattress, pillow, and duvet encasements, dehumidifiers, and allergy-focused home solutions. In September 2026 idustmite.com drew an estimated 38.8k visits, down 11% on the month before. It ranks #257 of 5,362 Linens & Bedding brands in United Kingdom and holds a 4.5 Trustpilot rating over 57 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 66 peers: Linens & Bedding brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
iDustMite helps people breathe, sleep, and live better by tackling dust mites, designing and supplying scientifically informed dust-mite protection products including premium mattress, pillow, and duvet encasements, dehumidifiers, and allergy-focused home solutions.
01 · Traffic
How much traffic iDustMite gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
iDustMite drew an estimated 38.8k visits in September 2026, down 11% on the month before and up 95% over three months.
- Worldwide#211,258of 4.5m sites · Top 5%
- In United States#66,804of 1.2m sites · Top 10%
- Linens & Bedding, worldwide#1,090of 24,680 brands · Top 5%
- Linens & Bedding, United States#257of 5,362 brands · Top 5%
38.8k
estimated visits in September
1 mo ▼ −11.3%4 mo ▲ +95.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about iDustMite.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
iDustMite holds 4.5 out of 5 on Trustpilot over 57 reviews, 35 of them in the last twelve months: 84% of customers give five stars and 5% one star. That volume places iDustMite in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Medical Equipment Supplier Allergist Bedding Store Home Goods Store Medical Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What iDustMite sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
iDustMite sells on Shopify, 100% of its catalogue in stock. The best seller is Dust Mite Proof Bed Protector Set | Mattress, Pillow & Duvet Protector, at £149.00–£329.00, followed by Anti Dust Mite Pillow Protectors (Set of 2) | Zip Sealed Encasement and Anti Dust Mite Mattress Protector | 6-Sided Zip Encasement Cover.
#1Dust Mite Proof Bed Protector Set | Mattress, Pillow & Duvet ProtectoriDustMite£149.00–£329.00In stock
#2Anti Dust Mite Pillow Protectors (Set of 2) | Zip Sealed EncasementiDustMite£39.00–£99.00In stock
#3Anti Dust Mite Mattress Protector | 6-Sided Zip Encasement CoveriDustMite£79.00–£199.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places iDustMite in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 73% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$193.90
- Currency
- GBP
04 · Ads
What iDustMite is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
iDustMite runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2025 (image, text, video).
Stop Waking Up ItchingIDustMite1 Oct 2026image
Your Child Isn't Sleeping BadlyIDustMite30 Sept 2026image
Your Child Isn't Sleeping BadlyIDustMite28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DUST MITE LIMITEDverified
Text ad20 Oct 2026DUST MITE LIMITEDverified
Text ad20 Oct 2026DUST MITE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about iDustMite.
The creators who tag @idustmite on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who iDustMite competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for iDustMite among Linens & Bedding brands in United Kingdom. The closest is Scooms, then Brightr, Padded Pawpaw, Linen Cupboard, Talatex, Dreamland.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scoomsscooms.com | |||||||
| Brightrbrightrsleep.com | |||||||
| Padded Pawpawpaddedpawpaw.com | |||||||
| Linen Cupboardlinencupboard.co.uk | |||||||
| Talatextalatex.com | |||||||
| Dreamlanddreamlanduk.co.uk |
07 · Company
The company behind iDustMite.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
iDustMite is a company based in Bolton, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in February 2025. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Bolton
- Founded
- 2023, per LinkedIn
- Domain registered
- 9 Feb 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- idustmite.com · Shopify · GBP
- Catalogue
- 34 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about iDustMite
What people ask Google about iDustMite.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is iDustMite legit or a scam?
According to Gravity by Benchr, iDustMite is a brand based in Bolton, United Kingdom: its website has existed since February 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 1,257 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
iDustMite reviews: is it worth it?
Customers rate iDustMite 4.5 out of 5 on Trustpilot over 57 reviews, 35 of them in the last twelve months: 84% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does iDustMite sell?
iDustMite helps people breathe, sleep, and live better by tackling dust mites, designing and supplying scientifically informed dust-mite protection products including premium mattress, pillow, and duvet encasements, dehumidifiers, and allergy-focused home solutions. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
iDustMite prices: how much is it?
iDustMite's best seller, Dust Mite Proof Bed Protector Set | Mattress, Pillow & Duvet Protector, sells from £149.00 to £329.00 on idustmite.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check idustmite.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
iDustMite promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: iDustMite advertises on Facebook and Instagram and on Google, where its offers often run. Check idustmite.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy iDustMite?
iDustMite sells on its own website, idustmite.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind iDustMite?
Gravity by Benchr records a company based in Bolton, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in 2025, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is iDustMite growing?
Yes. Gravity by Benchr estimates about 38,800 visits to idustmite.com in September 2026, down 11% in a month and up 95% over three months. iDustMite ranks #257 of 5,362 Linens & Bedding brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does iDustMite use?
Gravity by Benchr identifies idustmite.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does iDustMite spend on Meta ads?
Gravity by Benchr does not publish a spend figure for iDustMite on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United Kingdom?
Among Linens & Bedding brands in United Kingdom in the Gravity by Benchr index, iDustMite ranks #257 of 5,362 by estimated traffic. Its closest competitors on the same market are Scooms, Brightr, Padded Pawpaw, Linen Cupboard and Talatex. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with iDustMite.