Brand page · Beds & Accessories · New Zealand
ifurniture.co.nz: 516k visits a month, 54 active Meta ads.
ifurniture.co.nz — iFurniture NZ is a New Zealand furniture retailer offering a wide range of indoor and outdoor furniture including beds, mattresses, office chairs, and desks. The company operates with a business model called furniture 2.0 and claims to have the biggest showroom and product range in New Zealand. In September 2026 ifurniture.co.nz drew an estimated 516k visits, down 16% on the month before. It ranks #1 of 70 Beds & Accessories brands in New Zealand and holds a 4.0 Trustpilot rating over 249 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
iFurniture NZ is a New Zealand furniture retailer offering a wide range of indoor and outdoor furniture including beds, mattresses, office chairs, and desks. The company operates with a business model called furniture 2.0 and claims to have the biggest showroom and product range in New Zealand.
01 · Traffic
How much traffic ifurniture.co.nz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ifurniture.co.nz drew an estimated 516k visits in September 2026, down 16% on the month before and down 19% over three months.
- Worldwide#24,231of 4.5m sites · Top 1%
- In New Zealand#63of 26.3k sites · Top 1%
- Beds & Accessories, worldwide#68of 14,534 brands · Top 1%
- Beds & Accessories, New Zealand#1of 70 brands · Top 5%
516k
estimated visits in September
1 mo ▼ −16.0%4 mo ▼ −19.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ifurniture.co.nz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ifurniture.co.nz holds 4.0 out of 5 on Trustpilot over 249 reviews, 100 of them in the last twelve months: 46% of customers give five stars and 42% one star. That volume places ifurniture.co.nz in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ifurniture.co.nz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ifurniture.co.nz's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ifurniture.co.nz in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ifurniture.co.nz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ifurniture.co.nz runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
NZ$239 | Ur17 Flattech Auto Adjust Table Baseifurniture2 Oct 2026image
Heaps of Product on Saleifurniture28 Sept 2026image
SHOP LOW PRICES FURNITUREifurniture27 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026CLOUD 7 LIMITEDverified
Text ad21 Oct 2026CLOUD 7 LIMITEDverified
Text ad21 Oct 2026CLOUD 7 LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ifurniture.co.nz.
The creators who tag @ifurniturenz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who ifurniture.co.nz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ifurniture.co.nz among Beds & Accessories brands in New Zealand. The closest is Target Furniture, then Mocka, freedomfurniture.co.nz, Urban Sales, Early Settler, nood.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Target Furnituretargetfurniture.co.nz | |||||||
| Mockamocka.co.nz | |||||||
| freedomfurniture.co.nzfreedomfurniture.co.nz | |||||||
| Urban Salesurbansales.co.nz | |||||||
| Early Settlerearlysettler.co.nz | |||||||
| noodnood.co.nz |
07 · Company
The company behind ifurniture.co.nz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ifurniture.co.nz is a company based in New Zealand, founded in 2004 according to LinkedIn, on a domain registered in September 2004. It employs about 31 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand
- Founded
- 2004, per LinkedIn
- Domain registered
- 13 Sept 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ifurniture.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ifurniture.co.nz
What people ask Google about ifurniture.co.nz.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ifurniture.co.nz legit?
According to Gravity by Benchr, ifurniture.co.nz is a brand based in New Zealand: its website has existed since September 2004, its Trustpilot profile is claimed by the brand, it employs 31 people on LinkedIn, it has 10,436 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about ifurniture.co.nz?
Customers rate ifurniture.co.nz 4.0 out of 5 on Trustpilot over 249 reviews, 100 of them in the last twelve months: 46% give five stars, 42% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ifurniture.co.nz?
iFurniture NZ is a New Zealand furniture retailer offering a wide range of indoor and outdoor furniture including beds, mattresses, office chairs, and desks. The company operates with a business model called furniture 2.0 and claims to have the biggest showroom and product range in New Zealand. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Does ifurniture.co.nz have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ifurniture.co.nz advertises on Facebook and Instagram and on Google, where its offers often run. Check ifurniture.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns ifurniture.co.nz?
Gravity by Benchr records a company based in New Zealand, founded in 2004 according to LinkedIn, on a domain registered in 2004, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ifurniture.co.nz doing well?
Not at the moment. Gravity by Benchr estimates about 515,900 visits to ifurniture.co.nz in September 2026, down 16% in a month and down 19% over three months. ifurniture.co.nz ranks #1 of 70 Beds & Accessories brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is ifurniture.co.nz's ad budget?
Gravity by Benchr does not publish a spend figure for ifurniture.co.nz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in New Zealand?
Among Beds & Accessories brands in New Zealand in the Gravity by Benchr index, ifurniture.co.nz ranks #1 of 70 by estimated traffic. Its closest competitors on the same market are Target Furniture, Mocka, freedomfurniture.co.nz, Urban Sales and Early Settler. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ifurniture.co.nz.