Brand page · Office Instruments · Spain
IGUANA: 42.4k visits a month, 1 active Meta ads.
IGUANA — Iguana Sell is an official online retailer for luxury brands, distributing high quality writing instruments, luxury watches, lighters and distinctive cufflinks. In September 2026 iguanasell.com drew an estimated 42.4k visits, down 2% on the month before. It ranks #61 of 1,018 Office Instruments brands in Spain and holds a 3.8 Trustpilot rating over 712 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Iguana Sell is an official online retailer for luxury brands, distributing high quality writing instruments, luxury watches, lighters and distinctive cufflinks.
01 · Traffic
How much traffic IGUANA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IGUANA drew an estimated 42.4k visits in September 2026, down 2% on the month before and down 9% over three months.
- Worldwide#195,604of 4.5m sites · Top 5%
- In United States#62,189of 1.2m sites · Top 10%
- Office Instruments, worldwide#288of 5,820 brands · Top 5%
- Office Instruments, United States#61of 1,018 brands · Top 10%
42.4k
estimated visits in September
1 mo ▼ −1.6%4 mo ▼ −9.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IGUANA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IGUANA holds 3.8 out of 5 on Trustpilot over 712 reviews, 63 of them in the last twelve months: 85% of customers give five stars and 11% one star. That volume places IGUANA in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IGUANA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
IGUANA sells on Shopify, 100% of its catalogue in stock. The best seller is Premium Gift Wrapping | 1 Item, at €4.95, followed by Timex 1976 Dress Rectangle Reissue Quartz Watch, White, TW2Y56200 and Pelikan Fountain Pen Souverän M1000 - Black & Green, 987594.
#1Premium Gift Wrapping | 1 ItemIGUANA€4.95In stock
#2Timex 1976 Dress Rectangle Reissue Quartz Watch, White, TW2Y56200IGUANA€139.00In stock
#3Pelikan Fountain Pen Souverän M1000 - Black & Green, 987594IGUANA€849.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places IGUANA in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 25% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$952.04
- Currency
- EUR
04 · Ads
What IGUANA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IGUANA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Aurora Talentum Big Fountain Pen, Resin, Pink, d11cpIguana Sell7 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Iguana Sell S.L.verified
Text ad20 Oct 2026Iguana Sell S.L.verified
Text ad20 Oct 2026Iguana Sell S.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about IGUANA.
The creators who tag @iguana_sell on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who IGUANA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IGUANA among Office Instruments brands in Spain. The closest is IGUANA, then IGUANA, IGUANA, IGUANA, IGUANA, signaturestudio.co.il.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IGUANAiguanasell.co.uk | |||||||
| IGUANAiguanasell.de | |||||||
| IGUANAiguanasell.com.au | |||||||
| IGUANAiguanasell.fr | |||||||
| IGUANAiguanasell.es | |||||||
| signaturestudio.co.ilsignaturestudio.co.il |
07 · Company
The company behind IGUANA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IGUANA is a company based in Madrid, Spain, founded in 2006 according to LinkedIn, on a domain registered in June 2006. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain · Madrid
- Founded
- 2006, per LinkedIn
- Domain registered
- 13 Jun 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iguanasell.com · Shopify · USD
- Catalogue
- 1,113 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IGUANA
What people ask Google about IGUANA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IGUANA legit?
According to Gravity by Benchr, IGUANA is a brand based in Madrid, Spain: its website has existed since June 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 7,792 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
IGUANA reviews
Customers rate IGUANA 3.8 out of 5 on Trustpilot over 712 reviews, 63 of them in the last twelve months: 85% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does IGUANA sell?
Iguana Sell is an official online retailer for luxury brands, distributing high quality writing instruments, luxury watches, lighters and distinctive cufflinks. Gravity by Benchr classifies it under Office Instruments, with Watch Accessories making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does IGUANA cost?
IGUANA's best seller, Premium Gift Wrapping | 1 Item, sells €4.95 on iguanasell.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check iguanasell.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
IGUANA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: IGUANA advertises on Facebook and Instagram and on Google, where its offers often run. Check iguanasell.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy IGUANA?
IGUANA sells on its own website, iguanasell.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind IGUANA?
Gravity by Benchr records a company based in Madrid, Spain, founded in 2006 according to LinkedIn, on a domain registered in 2006, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is IGUANA growing?
Not at the moment. Gravity by Benchr estimates about 42,400 visits to iguanasell.com in September 2026, down 2% in a month and down 9% over three months. IGUANA ranks #61 of 1,018 Office Instruments brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does IGUANA use?
Gravity by Benchr identifies iguanasell.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is IGUANA's ad budget?
Gravity by Benchr does not publish a spend figure for IGUANA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands in Spain?
Among Office Instruments brands in Spain in the Gravity by Benchr index, IGUANA ranks #61 of 1,018 by estimated traffic. Its closest competitors on the same market are IGUANA, IGUANA, IGUANA, IGUANA and IGUANA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IGUANA.