Brand page · Jewelry · Spain
IGUANA traffic, ads & competitors 80.9k visits a month, 1 active Meta ads, Gravity score 442.
IGUANA — Iguana Sell ES is an official online retailer specializing in luxury writing instruments, watches, lighters and distinctive cufflinks from premium brands like Montblanc, Frederique Constant, Aurora, Montegrappa, Namiki, ST Dupont, Pelikan, Platinum, Nakaya and Glycine. In September 2026 iguanasell.es drew an estimated 80.9k visits, up 3% on the month before. It ranks #23 of 1,774 Jewelry brands in Spain.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 30 peers: Jewelry brands in Spain with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Iguana Sell ES is an official online retailer specializing in luxury writing instruments, watches, lighters and distinctive cufflinks from premium brands like Montblanc, Frederique Constant, Aurora, Montegrappa, Namiki, ST Dupont, Pelikan, Platinum, Nakaya and Glycine.
01 · Traffic
IGUANA website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IGUANA drew an estimated 80.9k visits in September 2026, up 3% on the month before and up 44% over three months.
- Worldwide#112,639of 4.5m sites · Top 5%
- In Spain#2,227of 115k sites · Top 5%
- Jewelry, worldwide#2,464of 132,285 brands · Top 5%
- Jewelry, Spain#23of 1,774 brands · Top 5%
80.9k
estimated visits in September
1 mo ▲ +3.0%4 mo ▲ +43.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
IGUANA reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IGUANA holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Watch Store Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
IGUANA best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
IGUANA sells on Shopify, 100% of its catalogue in stock. The best seller is Envoltorio para Regalo Premium | 1 Artículo, at €4.95, followed by Pluma Estilográfica Pilot Retráctil Negro Mate Capless and Convertidor Platinum con detalles cromados, CONVERTER-700.
#1Envoltorio para Regalo Premium | 1 ArtículoIGUANA€4.95In stock
#2Pluma Estilográfica Pilot Retráctil Negro Mate CaplessIGUANA€225.00In stock
#3Convertidor Platinum con detalles cromados, CONVERTER-700IGUANA€14.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places IGUANA in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 21% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,523.26
- Currency
- EUR
04 · Ads
IGUANA ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IGUANA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Aurora Talentum Big Fountain Pen, Resin, Pink, d11cpIguana Sell7 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Iguana Sell S.L.verified
Text ad20 Oct 2026Iguana Sell S.L.verified
Text ad19 Oct 2026Iguana Sell S.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
IGUANA influencers
The creators who tag @iguana_sell on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
IGUANA competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IGUANA among Jewelry brands in Spain. The closest is IGUANA, then IGUANA, IGUANA, IGUANA, IGUANA, selectedwatches.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IGUANAiguanasell.fr | |||||||
| IGUANAiguanasell.com | |||||||
| IGUANAiguanasell.com.au | |||||||
| IGUANAiguanasell.co.uk | |||||||
| IGUANAiguanasell.de | |||||||
| selectedwatches.esselectedwatches.es |
07 · Company
Who is behind IGUANA?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IGUANA is a company based in Madrid, Spain, founded in 2006 according to LinkedIn. It employs about 11 people.
- Entity country
- 🇪🇸 Spain · Madrid
- Founded
- 2006, per LinkedIn
- Status
- Operating
- Employees
- 11 on LinkedIn · 11-50
- Own store
- iguanasell.es · Shopify · EUR
- Catalogue
- 1,257 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IGUANA
What people ask Google about IGUANA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IGUANA a legit company?
According to Gravity by Benchr, IGUANA is a brand based in Madrid, Spain: it sells on a Shopify store, it employs 11 people on LinkedIn, it has 7,792 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is IGUANA?
Iguana Sell ES is an official online retailer specializing in luxury writing instruments, watches, lighters and distinctive cufflinks from premium brands like Montblanc, Frederique Constant, Aurora, Montegrappa, Namiki, ST Dupont, Pelikan, Platinum, Nakaya and Glycine. Gravity by Benchr classifies it under Jewelry, with Writing & Drawing Instrument Accessories making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is IGUANA expensive?
IGUANA's best seller, Envoltorio para Regalo Premium | 1 Artículo, sells €4.95 on iguanasell.es. 100% of the catalogue is in stock. Gravity does not track prices daily: check iguanasell.es before buying. Source: Gravity by Benchr catalogue reading, October 2026.
IGUANA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: IGUANA advertises on Facebook and Instagram and on Google, where its offers often run. Check iguanasell.es for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy IGUANA?
IGUANA sells on its own website, iguanasell.es, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind IGUANA?
Gravity by Benchr records a company based in Madrid, Spain, founded in 2006 according to LinkedIn, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is IGUANA doing well?
Yes. Gravity by Benchr estimates about 80,900 visits to iguanasell.es in September 2026, up 3% in a month and up 44% over three months. IGUANA ranks #23 of 1,774 Jewelry brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does IGUANA use?
Gravity by Benchr identifies iguanasell.es as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does IGUANA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for IGUANA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Spain?
Among Jewelry brands in Spain in the Gravity by Benchr index, IGUANA ranks #23 of 1,774 by estimated traffic. Its closest competitors on the same market are IGUANA, IGUANA, IGUANA, IGUANA and IGUANA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IGUANA.