Brand page · Tools · Canada
IHL Canada: 141k visits a month, 5 active Meta ads, Gravity score 653.
IHL Canada — IHL Canada is a retailer that sells building materials, hardware, power tools, and workwear for contractors, builders, and DIYers. In September 2026 ihlcanada.com drew an estimated 141k visits, down 14% on the month before. It ranks #4 of 602 Tools brands in Canada.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Tools brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
IHL Canada is a retailer that sells building materials, hardware, power tools, and workwear for contractors, builders, and DIYers.
01 · Traffic
How much traffic IHL Canada gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IHL Canada drew an estimated 141k visits in September 2026, down 14% on the month before and up 18% over three months.
- Worldwide#70,386of 4.5m sites · Top 5%
- In Canada#1,255of 104k sites · Top 5%
- Tools, worldwide#394of 49,532 brands · Top 1%
- Tools, Canada#4of 602 brands · Top 1%
141k
estimated visits in September
1 mo ▼ −14.4%4 mo ▲ +18.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IHL Canada.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IHL Canada holds 3.0 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Tool Rental Service Construction Machine Dealer Tool Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IHL Canada sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
IHL Canada sells on Shopify, 97% of its catalogue in stock. The best seller is DuraDrive Invicta Stretch Cargo Work Pant, at CA$49.99, followed by DuraDrive Elevate Flex-Fabric Convertible Cargo Work Pants and DuraDrive Black Dipped Orange Polyurethane-Coated Gloves (12-Pair).
#1DuraDrive Invicta Stretch Cargo Work PantIHL CanadaCA$49.99In stock
#2DuraDrive Elevate Flex-Fabric Convertible Cargo Work PantsIHL CanadaCA$34.95In stock
#3DuraDrive Black Dipped Orange Polyurethane-Coated Gloves (12-Pair)IHL CanadaCA$12.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places IHL Canada in its comparison group.
- Average rating
- 4.30 / 5
- Rated products
- 1% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$77.10
- Currency
- CAD
04 · Ads
What IHL Canada is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IHL Canada runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
THIS SUNDAY ONLY! Gear up with FREE Fento Roofers! Come Early!IHL Canada7 Oct 2026image
Introducing the Insulated Puffer Jacket from @duradriveworkwear It’s warm as well as comfortable and from Oct 18-25 when you buy this jackIHL Canada7 Oct 2026video
This Sunday only, buy one of these 3 Coil Rooofing Nailers and get a free pair of Fento Roofers. The most ergonomic knee pads in roofing! 📍VIHL Canada7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Investments Hardware Limitedverified
Video ad20 Oct 2026Investments Hardware Limitedverified
Video ad20 Oct 2026Investments Hardware Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about IHL Canada.
The creators who tag @ihlcanada on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who IHL Canada competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IHL Canada among Tools brands in Canada. The closest is toolab.se, then toolstation.be, ITS, Power Tools Direct, Tool Kit Depot, toolden.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| toolab.setoolab.se | |||||||
| toolstation.betoolstation.be | |||||||
| ITSits.co.uk | |||||||
| Power Tools Directpowertoolsdirect.com | |||||||
| Tool Kit Depottoolkitdepot.com.au | |||||||
| toolden.co.uktoolden.co.uk |
07 · Company
The company behind IHL Canada.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IHL Canada is a company based in Vaughan, Canada, founded in 1985 according to LinkedIn, on a domain registered in August 2010. It employs about 84 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Vaughan
- Founded
- 1985, per LinkedIn
- Domain registered
- 17 Aug 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 84 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ihlcanada.com · Shopify · CAD
- Catalogue
- 981 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IHL Canada
What people ask Google about IHL Canada.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IHL Canada a legit company?
According to Gravity by Benchr, IHL Canada is a brand based in Vaughan, Canada: its website has existed since August 2010, it sells on a Shopify store, it employs 84 people on LinkedIn, it has 28,036 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does IHL Canada sell?
IHL Canada is a retailer that sells building materials, hardware, power tools, and workwear for contractors, builders, and DIYers. Gravity by Benchr classifies it under Tools, with Drill & Screwdriver Accessories making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does IHL Canada cost?
IHL Canada's best seller, DuraDrive Invicta Stretch Cargo Work Pant, sells CA$49.99 on ihlcanada.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check ihlcanada.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a IHL Canada discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: IHL Canada advertises on Facebook and Instagram and on Google, where its offers often run. Check ihlcanada.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy IHL Canada?
IHL Canada sells on its own website, ihlcanada.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns IHL Canada?
Gravity by Benchr records a company based in Vaughan, Canada, founded in 1985 according to LinkedIn, on a domain registered in 2010, with 84 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is IHL Canada growing?
Yes. Gravity by Benchr estimates about 140,700 visits to ihlcanada.com in September 2026, down 14% in a month and up 18% over three months. IHL Canada ranks #4 of 602 Tools brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does IHL Canada use?
Gravity by Benchr identifies ihlcanada.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does IHL Canada spend on Meta ads?
Gravity by Benchr does not publish a spend figure for IHL Canada on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Canada?
Among Tools brands in Canada in the Gravity by Benchr index, IHL Canada ranks #4 of 602 by estimated traffic. Its closest competitors on the same market are toolab.se, toolstation.be, ITS, Power Tools Direct and Tool Kit Depot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IHL Canada.