Brand page · Lighting
IKEA България: 1M visits a month, 15 active Meta ads.
IKEA България — IKEA Bulgaria is a furniture and home goods retailer that offers affordable design solutions for homes and offices, including storage, kitchens, lighting, textiles, and garden products. In September 2026 ikea.bg drew an estimated 1M visits, down 5% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
IKEA Bulgaria is a furniture and home goods retailer that offers affordable design solutions for homes and offices, including storage, kitchens, lighting, textiles, and garden products.
01 · Traffic
How much traffic IKEA България gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IKEA България drew an estimated 1M visits in September 2026, down 5% on the month before and up 34% over three months.
- Worldwide#14,438of 4.5M sites · Top 1%
- In Bulgaria#47of 17.8K sites · Top 1%
- Lighting, worldwide#21of 25,385 brands · Top 1%
- Lighting, Bulgaria—Data not available
1M
estimated visits in September
1 mo ▼ −4.9%4 mo ▲ +34.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IKEA България.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IKEA България holds 2.2 out of 5 on Trustpilot over 42 reviews, 5 of them in the last twelve months: 7% of customers give five stars and 67% one star. That volume places IKEA България in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IKEA България sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read IKEA България's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places IKEA България in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What IKEA България is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IKEA България runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2025 (image, text, video).
ИКЕАИКЕА13 Oct 2026image
ИКЕАИКЕА10 Oct 2026image
Виж офертатаИКЕА9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026ХАУС МАРКЕТ БЪЛГАРИЯ ЕАДverified
Text ad19 Oct 2026ХАУС МАРКЕТ БЪЛГАРИЯ ЕАДverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about IKEA България.
The creators who tag @ikeabulgaria on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ikeabulgaria on Instagram, led by Ilian Kustev (29K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIlian Kustev@kustev_chef · 🇧🇬 BG | Food cooking nutrition Creator | 29K | 0.5% | 1 | Tagged @ikeabulgaria |
06 · Competitors according to Gravity
Who IKEA България competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IKEA България among Lighting brands. The closest is IKEA, then Mömax, JYSK, vidaxl.bg, MebelOK, mebelmag.bg.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IKEAikea.co.id | |||||||
| Mömaxmoemax.bg | |||||||
| JYSKjysk.bg | |||||||
| vidaxl.bgvidaxl.bg | |||||||
| MebelOKmebelok.com | |||||||
| mebelmag.bgmebelmag.bg |
07 · Company
The company behind IKEA България.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IKEA България is an e-commerce brand, founded in 2011 according to LinkedIn. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2011, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ikea.bg
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IKEA България
What people ask Google about IKEA България.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IKEA България a legit company?
According to Gravity by Benchr, IKEA България is a brand: it employs 3 people on LinkedIn, it has 47,485 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
IKEA България reviews
Customers rate IKEA България 2.2 out of 5 on Trustpilot over 42 reviews, 5 of them in the last twelve months: 7% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does IKEA България sell?
IKEA Bulgaria is a furniture and home goods retailer that offers affordable design solutions for homes and offices, including storage, kitchens, lighting, textiles, and garden products. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
IKEA България promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: IKEA България advertises on Facebook and Instagram and on Google, where its offers often run. Check ikea.bg for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind IKEA България?
Gravity by Benchr records a company, founded in 2011 according to LinkedIn, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is IKEA България doing well?
Yes. Gravity by Benchr estimates about 1,003,200 visits to ikea.bg in September 2026, down 5% in a month and up 34% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does IKEA България spend on Meta ads?
Gravity by Benchr does not publish a spend figure for IKEA България on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IKEA България.