Brand page · Office Furniture · Indonesia

IKEA Top 1% worldwide Top 1% in Indonesia Top 1% in Office Furniture
ikea.co.id·🇮🇩 Indonesia·Since 2010

IKEA: 1.3m visits a month, 108 active Meta ads.

IKEA — IKEA Indonesia is a furniture retailer that sells home and office furnishings online with design and affordable prices. In September 2026 ikea.co.id drew an estimated 1.3m visits, up 11% on the month before.

ikea.co.id@ikea_id 1.4mLinkedIn 3.7mTrustpilot 3.5Meta Ad Library 108

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
1.3m
+11% vs. August 2026
Instagram followers
1.4m
3,170 posts · @ikea_id
Trustpilot
3.5
3 reviews · 1 in 12 months
Meta ads
108
active · on Google since 2026
Products
—
Data not available
Rank in Indonesia
—
Data not available
LinkedIn
3.7m
followers · 99,968 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

IKEA Indonesia is a furniture retailer that sells home and office furnishings online with design and affordable prices.

01 · Traffic

How much traffic IKEA gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

IKEA drew an estimated 1.3m visits in September 2026, up 11% on the month before and up 15% over three months.

  • Worldwide#11,947of 4.5m sites · Top 1%
  • In Indonesia#114of 39.4k sites · Top 1%
  • Office Furniture, worldwide#4of 8,936 brands · Top 1%
  • Office Furniture, Indonesia—Data not available
Monthly visitssource Sept 2026

1.3m

estimated visits in September

1 mo ▲ +10.6%4 mo ▲ +14.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about IKEA.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

IKEA holds 3.5 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 33% of customers give five stars and 33% one star.

Trustpilotread 21 Oct 2026
3.5TrustScore · 3 reviews · 1 in 12 months
5 ★33%
4 ★0%
3 ★33%
2 ★0%
1 ★33%

Furniture Store Outdoor Furniture Store Kitchen Furniture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What IKEA sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read IKEA's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Office Furniture
Office Furniture33%
Cabinets & Storage21%
Furniture10%

The dominant category places IKEA in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about IKEA.

The creators who tag @ikea_id on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @ikea_id on Instagram, led by DANILLA (2m followers, 1.7% engagement).

Influencersaccounts tagging @ikea_id · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDANILLA@danillariyadi · 🇮🇩 IDMusic concerts dance Creator2m1.7%3Tagged @ikea_id
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who IKEA competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for IKEA among Office Furniture brands in Indonesia. The closest is ikea.com, then IKEA Taiwan Online, TRENDS.de, Nitori, Ruparupa, pepperfry.com.

CompetitorsOffice Furniture · Indonesia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ikea.comikea.com
IKEA Taiwan Onlineikea.com.tw
TRENDS.detrends.de
Nitorinitori.my
Ruparuparuparupa.com
pepperfry.compepperfry.com
Competitors Gravity finds for IKEA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare IKEA with ikea.com

07 · Company

The company behind IKEA.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

IKEA is a company based in Indonesia, on a domain registered in June 2010. It employs about 99,968 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇩 Indonesia
Founded
Data not available
Domain registered
7 Jun 2010
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
99,968 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
ikea.co.id
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about IKEA

What people ask Google about IKEA.

6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is IKEA legit?

According to Gravity by Benchr, IKEA is a brand based in Indonesia: its website has existed since June 2010, it employs 99,968 people on LinkedIn, it has 1,406,207 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is IKEA known for?

IKEA Indonesia is a furniture retailer that sells home and office furnishings online with design and affordable prices. Gravity by Benchr classifies it under Office Furniture. Source: Gravity by Benchr product classification.

Is there a IKEA discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: IKEA advertises on Facebook and Instagram and on Google, where its offers often run. Check ikea.co.id for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind IKEA?

Gravity by Benchr records a company based in Indonesia, whose domain was registered in 2010, with 99,968 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is IKEA growing?

Yes. Gravity by Benchr estimates about 1,273,400 visits to ikea.co.id in September 2026, up 11% in a month and up 15% over three months. Source: Gravity by Benchr estimated traffic, September 2026.

What is IKEA's ad budget?

Gravity by Benchr does not publish a spend figure for IKEA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IKEA.