Brand page · Tables
IKEA: 501K visits a month, 139 active Meta ads.
IKEA — Welkom bij IKEA! · Ontdek onze meubels en inspiratie voor elk budget en elk huis · Bestel online of kom langs in een van onze woonwinkels. In September 2026 ikea.nl drew an estimated 501K visits, up 3% on the month before. It ranks #1 of 205 Tables brands and holds a 1.4 Trustpilot rating over 31,088 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Welkom bij IKEA! · Ontdek onze meubels en inspiratie voor elk budget en elk huis · Bestel online of kom langs in een van onze woonwinkels.
01 · Traffic
How much traffic IKEA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IKEA drew an estimated 501K visits in September 2026, up 3% on the month before and up 67% over three months.
- Worldwide#24,794of 4.5M sites · Top 1%
- In Netherlands#303of 78.6K sites · Top 1%
- Tables, worldwide#23of 13,535 brands · Top 1%
- Tables, Netherlands#1of 205 brands · Top 1%
501K
estimated visits in September
1 mo ▲ +2.9%4 mo ▲ +66.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IKEA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IKEA holds 1.4 out of 5 on Trustpilot over 31,088 reviews, 3,517 of them in the last twelve months: 11% of customers give five stars and 77% one star. That volume places IKEA in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IKEA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read IKEA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places IKEA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What IKEA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IKEA runs Meta ads on Facebook, Instagram, Messenger, Threads.
Boek nu je afspraakIKEA12 Oct 2026video
Open de IKEA appIKEA12 Oct 2026image
Deze lijkt ook een beetje schuw 🫣 Onze nieuwe knuffelcollectie ALPTALL vind je nu online en in alle winkels.IKEA11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about IKEA.
The creators who tag @ikeanederland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ikeanederland on Instagram, led by Joyce ✨ | kleurrijk wonen (52.3K followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoyce ✨ | kleurrijk wonen@huizenoir · 🇳🇱 NL | Decoration garden diy Creator | 52.3K | 2.4% | 15 | Tagged @ikeanederland |
06 · Competitors according to Gravity
Who IKEA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IKEA among Tables brands. The closest is vidaxl.de, then leenbakker.be, JYSK, prontowonen.nl, moebelix.at, Daells Bolighus.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| vidaxl.devidaxl.de | |||||||
| leenbakker.beleenbakker.be | |||||||
| JYSKjysk.nl | |||||||
| prontowonen.nlprontowonen.nl | |||||||
| moebelix.atmoebelix.at | |||||||
| Daells Bolighusdaells-bolighus.dk |
07 · Company
The company behind IKEA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IKEA is an e-commerce brand, founded in 1943 according to LinkedIn, on a domain registered in September 1996. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1943, per LinkedIn
- Domain registered
- 25 Sept 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ikea.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IKEA
What people ask Google about IKEA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IKEA a legit company?
According to Gravity by Benchr, IKEA is a brand: its website has existed since September 1996, its Trustpilot profile is claimed by the brand, it employs 15 people on LinkedIn, it has 405,006 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about IKEA?
Customers rate IKEA 1.4 out of 5 on Trustpilot over 31,088 reviews, 3,517 of them in the last twelve months: 11% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is IKEA?
Welkom bij IKEA! · Ontdek onze meubels en inspiratie voor elk budget en elk huis · Bestel online of kom langs in een van onze woonwinkels. Gravity by Benchr classifies it under Tables. Source: Gravity by Benchr product classification.
IKEA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: IKEA advertises on Facebook and Instagram, where its offers often run. Check ikea.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind IKEA?
Gravity by Benchr records a company, founded in 1943 according to LinkedIn, on a domain registered in 1996, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is IKEA growing?
Yes. Gravity by Benchr estimates about 501,300 visits to ikea.nl in September 2026, up 3% in a month and up 67% over three months. IKEA ranks #1 of 205 Tables brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is IKEA's ad budget?
Gravity by Benchr does not publish a spend figure for IKEA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tables brands?
Among Tables brands in the Gravity by Benchr index, IKEA ranks #1 of 205 by estimated traffic. Its closest competitors on the same market are vidaxl.de, leenbakker.be, JYSK, prontowonen.nl, moebelix.at. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IKEA.