- Gravity
- Rankings
- Home & Garden
- Decor
- Illums Bolighus
Brand page · Decor · Norway
Illums Bolighus traffic, ads & competitors 204k visits a month, 76 active Meta ads.
Illums Bolighus — Illums Bolighus is a Scandinavian design retailer that sells furniture, lighting, home decor, fashion, wellness products, and gifts. The company operates 25 stores across 4 countries and offers both online shopping and physical store experiences. In September 2026 illumsbolighus.no drew an estimated 204k visits, up 29% on the month before. It ranks #4 of 260 Decor brands in Norway and holds a 2.0 Trustpilot rating over 27 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Illums Bolighus is a Scandinavian design retailer that sells furniture, lighting, home decor, fashion, wellness products, and gifts. The company operates 25 stores across 4 countries and offers both online shopping and physical store experiences.
01 · Traffic
Illums Bolighus website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Illums Bolighus drew an estimated 204k visits in September 2026, up 29% on the month before and up 42% over three months.
- Worldwide#51,517of 4.5m sites · Top 5%
- In Norway#210of 15.2k sites · Top 5%
- Decor, worldwide#807of 185,686 brands · Top 1%
- Decor, Norway#4of 260 brands · Top 5%
204k
estimated visits in September
1 mo ▲ +28.5%4 mo ▲ +42.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Illums Bolighus reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Illums Bolighus holds 2.0 out of 5 on Trustpilot over 27 reviews, 8 of them in the last twelve months: 11% of customers give five stars and 85% one star. That volume places Illums Bolighus in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Illums Bolighus best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Illums Bolighus's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Illums Bolighus in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Illums Bolighus ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Illums Bolighus runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2023 (image, text).
Jubileumsfavoriter hos Illums BolighusIllums Bolighus8 Oct 2026video
Eksklusive tilbud på jubilæumsfavoritterIllums Bolighus8 Oct 2026image
Eksklusive tilbud på jubilæumsfavoritterIllums Bolighus8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ILLUMS BOLIGHUS A/Sverified
Text ad21 Oct 2026ILLUMS BOLIGHUS A/Sverified
Text ad21 Oct 2026ILLUMS BOLIGHUS A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Illums Bolighus influencers
The creators who tag @illumsbolighus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @illumsbolighus on Instagram, led by Guro (93k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGuro@diy_guro · 🇳🇴 NO | Decoration garden diy Creator | 93k | — | 4 | Tagged @illumsbolighus |
06 · Competitors according to Gravity
Illums Bolighus competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Illums Bolighus among Decor brands in Norway. The closest is Daells Bolighus, then bolia.com, Sinnerup, Finnish Design Shop, nordicnest.nl, Soho.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Daells Bolighusdaells-bolighus.dk | |||||||
| bolia.combolia.com | |||||||
| Sinnerupsinnerup.dk | |||||||
| Finnish Design Shopfinnishdesignshop.com | |||||||
| nordicnest.nlnordicnest.nl | |||||||
| Sohosohohome.com |
07 · Company
Who is behind Illums Bolighus?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Illums Bolighus is a company based in Norway, founded in 1941 according to LinkedIn, on a domain registered in July 2012. It employs about 320 people.
- Entity country
- 🇳🇴 Norway
- Founded
- 1941, per LinkedIn
- Domain registered
- 3 Jul 2012
- Employees
- 320 on LinkedIn
- Own store
- illumsbolighus.no · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Illums Bolighus
What people ask Google about Illums Bolighus.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Illums Bolighus a legit company?
According to Gravity by Benchr, Illums Bolighus is a brand based in Norway: its website has existed since July 2012, it sells on a Salesforce_commerce store, it employs 320 people on LinkedIn, it has 166,507 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Illums Bolighus reviews: is it worth it?
Customers rate Illums Bolighus 2.0 out of 5 on Trustpilot over 27 reviews, 8 of them in the last twelve months: 11% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Illums Bolighus known for?
Illums Bolighus is a Scandinavian design retailer that sells furniture, lighting, home decor, fashion, wellness products, and gifts. The company operates 25 stores across 4 countries and offers both online shopping and physical store experiences. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Illums Bolighus promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Illums Bolighus advertises on Facebook and Instagram and on Google, where its offers often run. Check illumsbolighus.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Illums Bolighus?
Illums Bolighus sells on its own website, illumsbolighus.no, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Illums Bolighus?
Gravity by Benchr records a company based in Norway, founded in 1941 according to LinkedIn, on a domain registered in 2012, with 320 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Illums Bolighus doing well?
Yes. Gravity by Benchr estimates about 204,200 visits to illumsbolighus.no in September 2026, up 29% in a month and up 42% over three months. Illums Bolighus ranks #4 of 260 Decor brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Illums Bolighus use?
Gravity by Benchr identifies illumsbolighus.no as a Salesforce_commerce store. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records.
What is Illums Bolighus' ad budget?
Gravity by Benchr does not publish a spend figure for Illums Bolighus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Norway?
Among Decor brands in Norway in the Gravity by Benchr index, Illums Bolighus ranks #4 of 260 by estimated traffic. Its closest competitors on the same market are Daells Bolighus, bolia.com, Sinnerup, Finnish Design Shop and nordicnest.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Illums Bolighus.