Brand page · Clothing · Australia
Infamous: 71.4k visits a month, 30 active Meta ads, Gravity score 509.
Infamous — Infamous Swim is an Australian label that sells swimwear, activewear, loungewear, and sleepwear for women and family, with a focus on matching family swimwear and body positivity. In September 2026 infamousswim.com.au drew an estimated 71.4k visits, up 22% on the month before. It ranks #454 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Infamous Swim is an Australian label that sells swimwear, activewear, loungewear, and sleepwear for women and family, with a focus on matching family swimwear and body positivity.
01 · Traffic
How much traffic Infamous gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Infamous drew an estimated 71.4k visits in September 2026, up 22% on the month before and up 524% over three months.
- Worldwide#125,218of 4.5m sites · Top 5%
- In Australia#2,895of 105k sites · Top 5%
- Clothing, worldwide#12,106of 459,295 brands · Top 5%
- Clothing, Australia#454of 12,275 brands · Top 5%
71.4k
estimated visits in September
1 mo ▲ +22.4%4 mo ▲ +524.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Infamous.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Infamous holds 3.1 out of 5 on Trustpilot over 4 reviews: 50% of customers give five stars and 50% one star.
Women's Clothing Store Clothing Store Swimwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Infamous sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Infamous sells on Shopify, 94% of its catalogue in stock. The best seller is Gia Bikini Top - Safari Leopard, at A$69.00, followed by Ginger Bikini Bottom - Safari Leopard and Ginger Bikini Bottom - Black on Black.
#1Gia Bikini Top - Safari LeopardInfamousA$69.00In stock
#2Ginger Bikini Bottom - Safari LeopardInfamousA$69.00In stock
#3Ginger Bikini Bottom - Black on BlackInfamousA$69.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Infamous in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 46% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$55.09
- Currency
- AUD
04 · Ads
What Infamous is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Infamous runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Your new go-to shortsInfamous Swim9 Oct 2026video
Feel the textureInfamous Swim8 Oct 2026image
Your new gym go-toInfamous Swim5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad1 May 2026K & G ENTERPRISES (AUST) PTY LTDverified
Text ad1 May 2026K & G ENTERPRISES (AUST) PTY LTDverified
Text ad1 May 2026K & G ENTERPRISES (AUST) PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Infamous.
The creators who tag @infamous_swim on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @infamous_swim on Instagram, led by Aᴛʜᴀɴᴀꜱɪᴀ Sᴋʟᴀᴠᴇɴɪᴛɪꜱ ™️ 💙 (93k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAᴛʜᴀɴᴀꜱɪᴀ Sᴋʟᴀᴠᴇɴɪᴛɪꜱ ™️ 💙@athanasia.sklavenitis · 🇦🇺 AU | Fashion style luxury Creator | 93k | 0.1% | 1 | Tagged @infamous_swim |
06 · Competitors according to Gravity
Who Infamous competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Infamous among Clothing brands in Australia. The closest is Kotomi, then Salted Surf Co., bambaswim.com.au, Infamous, Fernleigh Avenue, SNRKLBR Swimwear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kotomikotomi.com.au | |||||||
| Salted Surf Co.saltedau.com | |||||||
| bambaswim.com.aubambaswim.com.au | |||||||
| Infamousinfamousswim.com | |||||||
| Fernleigh Avenuefernleighavenue.com.au | |||||||
| SNRKLBR Swimwearsnrklbr.com |
07 · Company
The company behind Infamous.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Infamous is a company based in Bella Vista, Australia, founded in 2018 according to LinkedIn. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Bella Vista
- Founded
- 2018, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- infamousswim.com.au · Shopify · AUD
- Catalogue
- 930 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Infamous
What people ask Google about Infamous.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Infamous legit?
According to Gravity by Benchr, Infamous is a brand based in Bella Vista, Australia: it sells on a Shopify store, it employs 5 people on LinkedIn, it has 632,257 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Infamous known for?
Infamous Swim is an Australian label that sells swimwear, activewear, loungewear, and sleepwear for women and family, with a focus on matching family swimwear and body positivity. Gravity by Benchr classifies it under Clothing, with Swimwear making up 74% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Infamous prices: how much is it?
Infamous' best seller, Gia Bikini Top - Safari Leopard, sells A$69.00 on infamousswim.com.au. 94% of the catalogue is in stock. Gravity does not track prices daily: check infamousswim.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Infamous promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Infamous advertises on Facebook and Instagram and on Google, where its offers often run. Check infamousswim.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Infamous?
Infamous sells on its own website, infamousswim.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Infamous?
Gravity by Benchr records a company based in Bella Vista, Australia, founded in 2018 according to LinkedIn, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Infamous growing?
Yes. Gravity by Benchr estimates about 71,400 visits to infamousswim.com.au in September 2026, up 22% in a month and up 524% over three months. Infamous ranks #454 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Infamous use?
Gravity by Benchr identifies infamousswim.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Infamous' ad budget?
Gravity by Benchr does not publish a spend figure for Infamous on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Infamous ranks #454 of 12,275 by estimated traffic. Its closest competitors on the same market are Kotomi, Salted Surf Co., bambaswim.com.au, Infamous and Fernleigh Avenue. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Infamous.