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Brand page · Clothing · Australia
Salted Surf Co. traffic, ads & competitors 101k visits a month, 93 active Meta ads, Gravity score 445.
Salted Surf Co. — Salted Surf Co. is an Australian brand that designs and sells swimwear and activewear for women, focusing on sustainable, high-performance products for surfing, travel, and everyday adventures. In September 2026 saltedau.com drew an estimated 101k visits, up 31% on the month before. It ranks #332 of 12,275 Clothing brands in Australia and holds a 2.0 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Salted Surf Co. is an Australian brand that designs and sells swimwear and activewear for women, focusing on sustainable, high-performance products for surfing, travel, and everyday adventures.
01 · Traffic
Salted Surf Co. website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Salted Surf Co. drew an estimated 101k visits in September 2026, up 31% on the month before and down 25% over three months.
- Worldwide#93,009of 4.5m sites · Top 5%
- In Australia#2,098of 105k sites · Top 5%
- Clothing, worldwide#8,844of 459,295 brands · Top 5%
- Clothing, Australia#332of 12,275 brands · Top 5%
101k
estimated visits in September
1 mo ▲ +30.8%4 mo ▼ −24.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Salted Surf Co. reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Salted Surf Co. holds 2.0 out of 5 on Trustpilot over 19 reviews, 19 of them in the last twelve months: 5% of customers give five stars and 89% one star. That volume places Salted Surf Co. in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Swimwear Store Clothing Store Beach Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Salted Surf Co. best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Salted Surf Co. sells on Shopify, 99% of its catalogue in stock. The best seller is Active Swim Body Suit Coral Sands, at A$159.00, followed by Active Swim Bralette Coral Sands and Surf Shorts Coral Sands.
#1Active Swim Body Suit Coral SandsSalted Surf Co.A$159.00In stock
#2Active Swim Bralette Coral SandsSalted Surf Co.A$79.00In stock
#3Surf Shorts Coral SandsSalted Surf Co.A$89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Salted Surf Co. in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 63% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$88.71
- Currency
- AUD
04 · Ads
Salted Surf Co. ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Salted Surf Co. runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2025 (image, text).
Your New Go-To Surf SuitSalted Surf Co12 Oct 2026video
Hike, Yoga or Surf?Salted Surf Co12 Oct 2026video
More Than Swimwear🔥Salted Surf Co12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026SALTED SURF PTY LTDverified
Text ad20 Oct 2026SALTED SURF PTY LTDverified
Text ad20 Oct 2026SALTED SURF PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Salted Surf Co. influencers
The creators who tag @salted_au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @salted_au on Instagram, led by HAWAIʻI SWIM SHOW (20.1k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHAWAIʻI SWIM SHOW@hawaiiswimshow · 🇺🇸 US | Fashion style luxury Creator | 20.1k | 1.4% | 3 | Tagged @salted_au |
06 · Competitors according to Gravity
Salted Surf Co. competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Salted Surf Co. among Clothing brands in Australia. The closest is SNRKLBR Swimwear, then Kotomi, Nashie, Baku™ Swimwear, Infamous, Fernleigh Avenue.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SNRKLBR Swimwearsnrklbr.com | |||||||
| Kotomikotomi.com.au | |||||||
| Nashiethenashie.com | |||||||
| Baku™ Swimwearbakuswimwear.com.au | |||||||
| Infamousinfamousswim.com.au | |||||||
| Fernleigh Avenuefernleighavenue.com.au |
07 · Company
Who is behind Salted Surf Co.?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Salted Surf Co. is a company based in Swansea, Australia, founded in 2019 according to LinkedIn, on a domain registered in July 2022. It employs about 126 people.
- Entity country
- 🇦🇺 Australia · Swansea
- Founded
- 2019, per LinkedIn
- Domain registered
- 19 Jul 2022
- Employees
- 126 on LinkedIn
- Own store
- saltedau.com · Shopify · AUD
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Salted Surf Co.
What people ask Google about Salted Surf Co..
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Salted Surf Co. legit or a scam?
According to Gravity by Benchr, Salted Surf Co. is a brand based in Swansea, Australia: its website has existed since July 2022, it sells on a Shopify store, it employs 126 people on LinkedIn, it has 68,196 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Salted Surf Co. reviews
Customers rate Salted Surf Co. 2.0 out of 5 on Trustpilot over 19 reviews, 19 of them in the last twelve months: 5% give five stars, 89% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Salted Surf Co. sell?
Salted Surf Co. is an Australian brand that designs and sells swimwear and activewear for women, focusing on sustainable, high-performance products for surfing, travel, and everyday adventures. Gravity by Benchr classifies it under Clothing, with Swimwear making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Salted Surf Co. prices: how much is it?
Salted Surf Co.'s best seller, Active Swim Body Suit Coral Sands, sells A$159.00 on saltedau.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check saltedau.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Salted Surf Co. promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Salted Surf Co. advertises on Facebook and Instagram and on Google, where its offers often run. Check saltedau.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Salted Surf Co.?
Salted Surf Co. sells on its own website, saltedau.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Salted Surf Co.?
Gravity by Benchr records a company based in Swansea, Australia, founded in 2019 according to LinkedIn, on a domain registered in 2022, with 126 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Salted Surf Co. growing?
Not at the moment. Gravity by Benchr estimates about 100,900 visits to saltedau.com in September 2026, up 31% in a month and down 25% over three months. Salted Surf Co. ranks #332 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Salted Surf Co. use?
Gravity by Benchr identifies saltedau.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Salted Surf Co. spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Salted Surf Co. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Salted Surf Co. ranks #332 of 12,275 by estimated traffic. Its closest competitors on the same market are SNRKLBR Swimwear, Kotomi, Nashie, Baku™ Swimwear and Infamous. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Salted Surf Co..