Brand page · Health Care · United States
Insane Labz: 128k visits a month, 554 active Meta ads, Gravity score 623.
Insane Labz — Insane Labz is a company that sells sports nutrition supplements and apparel, including preworkouts, proteins, fat burners, and various stacks. In September 2026 insanelabz.com drew an estimated 128k visits, down 40% on the month before. It ranks #359 of 12,108 Health Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Insane Labz is a company that sells sports nutrition supplements and apparel, including preworkouts, proteins, fat burners, and various stacks.
01 · Traffic
How much traffic Insane Labz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Insane Labz drew an estimated 128k visits in September 2026, down 40% on the month before and down 7% over three months.
- Worldwide#76,263of 4.5m sites · Top 5%
- In United States#25,170of 1.2m sites · Top 5%
- Health Care, worldwide#1,805of 105,715 brands · Top 5%
- Health Care, United States#359of 12,108 brands · Top 5%
128k
estimated visits in September
1 mo ▼ −39.8%4 mo ▼ −7.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Insane Labz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Insane Labz holds 3.3 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Insane Labz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Insane Labz sells on Shopify, 98% of its catalogue in stock. The best seller is Psychotic Black, at US$24.95–US$54.95, followed by Psychotic and Psychotic Gold.
#1Psychotic BlackInsane LabzUS$24.95–US$54.95In stock
#2PsychoticInsane LabzUS$34.95–US$64.95In stock
#3Psychotic GoldInsane LabzUS$39.95–US$69.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Insane Labz in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 61% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$64.95
- Currency
- USD
04 · Ads
What Insane Labz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Insane Labz runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
20% Off w/code "Welcome20"Insane Labz6 Oct 2026video
#1 Protein Powder WorldwideInsane Labz6 Oct 2026image
20% Off w/code "Welcome20"Insane Labz6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Dustin Lebleuverified
Text ad20 Oct 2026Dustin Lebleuverified
Text ad20 Oct 2026Dustin Lebleuverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Insane Labz.
The creators who tag @insanelabz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @insanelabz on Instagram, led by Carmen Cooper, NCPT 🌟 (10.7k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarmen Cooper, NCPT 🌟@calicoopers · 🇺🇸 US | Health medicine Creator | 10.7k | 0.3% | 4 | Tagged @insanelabz |
06 · Competitors according to Gravity
Who Insane Labz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Insane Labz among Health Care brands in United States. The closest is myprotein.com, then Optimum Nutrition, MuscleTech, Transparent Labs, Bodybuilding.com, Extreme Nutrition.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| myprotein.commyprotein.com | |||||||
| Optimum Nutritionoptimumnutrition.com | |||||||
| MuscleTechmuscletech.com | |||||||
| Transparent Labstransparentlabs.com | |||||||
| Bodybuilding.comshop.bodybuilding.com | |||||||
| Extreme Nutritionextremenutritions.com |
07 · Company
The company behind Insane Labz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Insane Labz is a company based in Harrison, United States, founded in 2014 according to LinkedIn, on a domain registered in January 2015. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Harrison
- Founded
- 2014, per LinkedIn
- Domain registered
- 14 Jan 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- insanelabz.com · Shopify · USD
- Catalogue
- 109 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Insane Labz
What people ask Google about Insane Labz.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Insane Labz legit or a scam?
According to Gravity by Benchr, Insane Labz is a brand based in Harrison, United States: its website has existed since January 2015, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 169,683 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Insane Labz known for?
Insane Labz is a company that sells sports nutrition supplements and apparel, including preworkouts, proteins, fat burners, and various stacks. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Insane Labz prices: how much is it?
Insane Labz's best seller, Psychotic Black, sells from US$24.95 to US$54.95 on insanelabz.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check insanelabz.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Insane Labz have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Insane Labz advertises on Facebook and Instagram and on Google, where its offers often run. Check insanelabz.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Insane Labz?
Insane Labz sells on its own website, insanelabz.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Insane Labz?
Gravity by Benchr records a company based in Harrison, United States, founded in 2014 according to LinkedIn, on a domain registered in 2015, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Insane Labz growing?
Not at the moment. Gravity by Benchr estimates about 127,700 visits to insanelabz.com in September 2026, down 40% in a month and down 7% over three months. Insane Labz ranks #359 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Insane Labz use?
Gravity by Benchr identifies insanelabz.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Insane Labz's ad budget?
Gravity by Benchr does not publish a spend figure for Insane Labz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Insane Labz ranks #359 of 12,108 by estimated traffic. Its closest competitors on the same market are myprotein.com, Optimum Nutrition, MuscleTech, Transparent Labs and Bodybuilding.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Insane Labz.