Brand page · Personal Care
Instrumentarium: 57.3k visits a month, 72 active Meta ads.
Instrumentarium — Instrumentarium is an optician in Finland that sells eyeglasses, sunglasses, and optical services. In September 2026 instru.fi drew an estimated 57.3k visits, down 43% on the month before. It ranks #11 of 282 Personal Care brands and holds a 2.0 Trustpilot rating over 39 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Instrumentarium is an optician in Finland that sells eyeglasses, sunglasses, and optical services.
01 · Traffic
How much traffic Instrumentarium gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Instrumentarium drew an estimated 57.3k visits in September 2026, down 43% on the month before and down 58% over three months.
- Worldwide#93,390of 4.5m sites · Top 5%
- In Finland#315of 20.4k sites · Top 5%
- Personal Care, worldwide#7,631of 215,119 brands · Top 5%
- Personal Care, Finland#11of 282 brands · Top 5%
57.3k
estimated visits in September
1 mo ▼ −42.9%4 mo ▼ −58.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Instrumentarium.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Instrumentarium holds 2.0 out of 5 on Trustpilot over 39 reviews, 16 of them in the last twelve months: 15% of customers give five stars and 64% one star. That volume places Instrumentarium in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Glasses Store Optician Contact Lenses Supplier Eye Care Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Instrumentarium sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Instrumentarium's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Instrumentarium in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Instrumentarium is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Instrumentarium runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Kuivasilmäisyys on yksi maailman yleisimmistä silmärairauksista. Kyynelnestettä ei muodostu riittävästi tai se haihtuu liian nopeasti. OireeInstrumentarium12 Oct 2026video
Tarkista AjonäkösiInstrumentarium10 Oct 2026video
Linssit -50%Instrumentarium10 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Instru Optiikka Oyverified
Text ad21 Oct 2026Instru Optiikka Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Instrumentarium.
The creators who tag @instrumentarium on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @instrumentarium on Instagram, led by Mark-Anatoli Ein (16.8k followers, 46.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMark-Anatoli Ein@markanatoliein · 🇪🇪 EE | Fashion style luxury Creator | 16.8k | 46.4% | 1 | Tagged @instrumentarium |
06 · Competitors according to Gravity
Who Instrumentarium competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Instrumentarium among Personal Care brands. The closest is Profil Optik, then interoptika.ru, Le Collectif des Lunetiers, smartbuyglasses.com.hk, chernika-optika.ru, Chile Lentes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Profil Optikprofiloptik.dk | |||||||
| interoptika.ruinteroptika.ru | |||||||
| Le Collectif des Lunetierslecollectifdeslunetiers.fr | |||||||
| smartbuyglasses.com.hksmartbuyglasses.com.hk | |||||||
| chernika-optika.ruchernika-optika.ru | |||||||
| Chile Lenteschilelentes.cl |
07 · Company
The company behind Instrumentarium.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Instrumentarium is an e-commerce brand, founded in 2002 according to LinkedIn, on a domain registered in February 2000. It employs about 362 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2002, per LinkedIn
- Domain registered
- 1 Feb 2000
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 362 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- instru.fi
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Instrumentarium
What people ask Google about Instrumentarium.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Instrumentarium legit?
According to Gravity by Benchr, Instrumentarium is a brand: its website has existed since February 2000, it employs 362 people on LinkedIn, it has 5,663 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Instrumentarium reviews: is it worth it?
Customers rate Instrumentarium 2.0 out of 5 on Trustpilot over 39 reviews, 16 of them in the last twelve months: 15% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Instrumentarium known for?
Instrumentarium is an optician in Finland that sells eyeglasses, sunglasses, and optical services. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Instrumentarium have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Instrumentarium advertises on Facebook and Instagram and on Google, where its offers often run. Check instru.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Instrumentarium?
Gravity by Benchr records a company, founded in 2002 according to LinkedIn, on a domain registered in 2000, with 362 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Instrumentarium doing well?
Not at the moment. Gravity by Benchr estimates about 57,300 visits to instru.fi in September 2026, down 43% in a month and down 58% over three months. Instrumentarium ranks #11 of 282 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Instrumentarium's ad budget?
Gravity by Benchr does not publish a spend figure for Instrumentarium on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Instrumentarium ranks #11 of 282 by estimated traffic. Its closest competitors on the same market are Profil Optik, interoptika.ru, Le Collectif des Lunetiers, smartbuyglasses.com.hk and chernika-optika.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Instrumentarium.