- Gravity
- Rankings
- Health & Beauty
- Personal Care
- Profil Optik
Brand page · Personal Care · Denmark
Profil Optik traffic, ads & competitors 97.6k visits a month, 23 active Meta ads, Gravity score 547.
Profil Optik — Profil Optik is a Danish optical chain that sells glasses, sunglasses, contact lenses, and related eyewear products from leading brands. In September 2026 profiloptik.dk drew an estimated 97.6k visits, down 24% on the month before. It ranks #9 of 621 Personal Care brands in Denmark and holds a 3.9 Trustpilot rating over 3,071 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 45 peers: Personal Care brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Profil Optik is a Danish optical chain that sells glasses, sunglasses, contact lenses, and related eyewear products from leading brands.
01 · Traffic
Profil Optik website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Profil Optik drew an estimated 97.6k visits in September 2026, down 24% on the month before and up 8% over three months.
- Worldwide#95,714of 4.5m sites · Top 5%
- In Denmark#454of 21.4k sites · Top 5%
- Personal Care, worldwide#4,732of 215,119 brands · Top 5%
- Personal Care, Denmark#9of 621 brands · Top 5%
97.6k
estimated visits in September
1 mo ▼ −23.7%4 mo ▲ +8.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Profil Optik reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Profil Optik holds 3.9 out of 5 on Trustpilot over 3,071 reviews, 267 of them in the last twelve months: 76% of customers give five stars and 18% one star. That volume places Profil Optik in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Glasses Store Optician Contact Lenses Supplier Sunglasses Store Optometrist
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Profil Optik best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Profil Optik's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Profil Optik in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Profil Optik ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Profil Optik runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text).
Book tid til gratis synsprøveProfil Optik12 Oct 2026image
Ray-Ban Aviator - RB3025 L0205 58Profil Optik9 Oct 2026image
Book din tid hos Kicki og Team JyderupProfil Optik6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Synsam Group One ABverified
Text ad21 Oct 2026Synsam Group One ABverified
Text ad20 Oct 2026Synsam Group One ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Profil Optik influencers
The creators who tag @profiloptik on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Profil Optik competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Profil Optik among Personal Care brands in Denmark. The closest is Instrumentarium, then Visionet, interoptika.ru, smartbuyglasses.ca, OpticTrend, Le Collectif des Lunetiers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Instrumentariuminstru.fi | |||||||
| Visionetvisio-net.fr | |||||||
| interoptika.ruinteroptika.ru | |||||||
| smartbuyglasses.casmartbuyglasses.ca | |||||||
| OpticTrendoptictrend.ru | |||||||
| Le Collectif des Lunetierslecollectifdeslunetiers.fr |
07 · Company
Who is behind Profil Optik?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Profil Optik is a company based in Denmark, founded in 1971 according to LinkedIn, on a domain registered in May 1998. It employs about 551 people.
- Entity country
- 🇩🇰 Denmark
- Founded
- 1971, per LinkedIn
- Domain registered
- 15 May 1998
- Employees
- 551 on LinkedIn
- Own store
- profiloptik.dk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Profil Optik
What people ask Google about Profil Optik.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Profil Optik legit?
According to Gravity by Benchr, Profil Optik is a brand based in Denmark: its website has existed since May 1998, its Trustpilot profile is claimed by the brand, it employs 551 people on LinkedIn, it has 5,097 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Profil Optik?
Customers rate Profil Optik 3.9 out of 5 on Trustpilot over 3,071 reviews, 267 of them in the last twelve months: 76% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Profil Optik sell?
Profil Optik is a Danish optical chain that sells glasses, sunglasses, contact lenses, and related eyewear products from leading brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Profil Optik discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Profil Optik advertises on Facebook and Instagram and on Google, where its offers often run. Check profiloptik.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Profil Optik?
Gravity by Benchr records a company based in Denmark, founded in 1971 according to LinkedIn, on a domain registered in 1998, with 551 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Profil Optik doing well?
Yes. Gravity by Benchr estimates about 97,600 visits to profiloptik.dk in September 2026, down 24% in a month and up 8% over three months. Profil Optik ranks #9 of 621 Personal Care brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Profil Optik spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Profil Optik on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Denmark?
Among Personal Care brands in Denmark in the Gravity by Benchr index, Profil Optik ranks #9 of 621 by estimated traffic. Its closest competitors on the same market are Instrumentarium, Visionet, interoptika.ru, smartbuyglasses.ca and OpticTrend. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Profil Optik.