Brand page · Party & Celebration · Italy
Interflora: 215k visits a month, 30 active Meta ads.
Interflora — Interflora Italia SpA is an online flower and plant shop offering delivery services in Italy and worldwide, with same-day delivery options available. In September 2026 interflora.it drew an estimated 215k visits, down 5% on the month before. It ranks #1 of 253 Party & Celebration brands in Italy and holds a 3.5 Trustpilot rating over 26,454 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Interflora Italia SpA is an online flower and plant shop offering delivery services in Italy and worldwide, with same-day delivery options available.
01 · Traffic
How much traffic Interflora gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Interflora drew an estimated 215k visits in September 2026, down 5% on the month before and down 5% over three months.
- Worldwide#49,290of 4.5m sites · Top 5%
- In Italy#1,246of 138k sites · Top 1%
- Party & Celebration, worldwide#136of 46,327 brands · Top 1%
- Party & Celebration, Italy#1of 253 brands · Top 1%
215k
estimated visits in September
1 mo ▼ −4.5%4 mo ▼ −5.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Interflora.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Interflora holds 3.5 out of 5 on Trustpilot over 26,454 reviews, 4,236 of them in the last twelve months: 54% of customers give five stars and 26% one star. That volume places Interflora in the top 1% of the 270,321 Trustpilot pages in the Gravity index. On Google, Interflora scores 3.4 over 80 reviews.
Florist Flower Market Flower Delivery Flower Designer Bonsai Plant Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Interflora sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Interflora's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Interflora in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Interflora is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Interflora runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Il selfie in ascensore era d’obbligo 💐😍 Chi sorprenderesti con un bouquet autunnale così?Interflora Italia7 Oct 2026image
Il selfie in ascensore era d’obbligo 💐😍 Chi sorprenderesti con un bouquet autunnale così?Interflora Italia7 Oct 2026image
Non hai ancora pensato al regalo per i nonni? Sei ancora in tempo! 💐 Ordina oggi e sorprendi i tuoi nonni con un regalo consegnato direttamInterflora Italia5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Interflora Italia Spaverified
Text ad19 Oct 2026Interflora Italia Spaverified
Text ad19 Oct 2026Interflora Italia Spaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Interflora.
The creators who tag @interflora_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @interflora_italia on Instagram, led by Giada | Home • Interior | (33.1k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGiada | Home • Interior |@cioccolatoalpeperoncino · 🇮🇹 IT | Decoration garden diy Creator | 33.1k | 0.5% | 1 | Tagged @interflora_italia |
06 · Competitors according to Gravity
Who Interflora competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Interflora among Party & Celebration brands in Italy. The closest is Euroflorist, then eFlorist, From You Flowers, Bloom & Wild, FloraPrima, BLUME2000.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Eurofloristeuroflorist.de | |||||||
| eFloristeflorist.co.uk | |||||||
| From You Flowersfromyouflowers.com | |||||||
| Bloom & Wildbloomandwild.com | |||||||
| FloraPrimafloraprima.de | |||||||
| BLUME2000blume2000.de |
07 · Company
The company behind Interflora.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Interflora is a company based in Italy, founded in 2006 according to LinkedIn. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2006, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- interflora.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Interflora
What people ask Google about Interflora.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Interflora a legit company?
According to Gravity by Benchr, Interflora is a brand based in Italy: its Trustpilot profile is claimed by the brand, it employs 30 people on LinkedIn, it has 29,595 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Interflora reviews
Customers rate Interflora 3.5 out of 5 on Trustpilot over 26,454 reviews, 4,236 of them in the last twelve months: 54% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Interflora scores 3.4 over 80 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Interflora known for?
Interflora Italia SpA is an online flower and plant shop offering delivery services in Italy and worldwide, with same-day delivery options available. Gravity by Benchr classifies it under Party & Celebration. Source: Gravity by Benchr product classification.
Interflora promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Interflora advertises on Facebook and Instagram and on Google, where its offers often run. Check interflora.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Interflora?
Gravity by Benchr records a company based in Italy, founded in 2006 according to LinkedIn, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Interflora doing well?
Not at the moment. Gravity by Benchr estimates about 215,300 visits to interflora.it in September 2026, down 5% in a month and down 5% over three months. Interflora ranks #1 of 253 Party & Celebration brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Interflora spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Interflora on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Party & Celebration brands in Italy?
Among Party & Celebration brands in Italy in the Gravity by Benchr index, Interflora ranks #1 of 253 by estimated traffic. Its closest competitors on the same market are Euroflorist, eFlorist, From You Flowers, Bloom & Wild and FloraPrima. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Interflora.