Brand page · Clothing · Denmark
Intersport: 417k visits a month, 57 active Meta ads, Gravity score 535.
Intersport — INTERSPORT Danmark is a Danish sporting goods retailer that sells sportswear, shoes, and equipment for the entire family. In September 2026 intersport.dk drew an estimated 417k visits, down 10% on the month before. It ranks #16 of 1,522 Clothing brands in Denmark and holds a 4.3 Trustpilot rating over 14,885 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Clothing brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
INTERSPORT Danmark is a Danish sporting goods retailer that sells sportswear, shoes, and equipment for the entire family.
01 · Traffic
How much traffic Intersport gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Intersport drew an estimated 417k visits in September 2026, down 10% on the month before and down 2% over three months.
- Worldwide#28,717of 4.5m sites · Top 1%
- In Denmark#104of 21.4k sites · Top 1%
- Clothing, worldwide#2,405of 459,295 brands · Top 1%
- Clothing, Denmark#16of 1,522 brands · Top 5%
417k
estimated visits in September
1 mo ▼ −9.5%4 mo ▼ −1.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Intersport.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Intersport holds 4.3 out of 5 on Trustpilot over 14,885 reviews, 2,517 of them in the last twelve months: 76% of customers give five stars and 7% one star. That volume places Intersport in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Running Store Activewear Store Soccer Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Intersport sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Intersport sells on Shopify, 84% of its catalogue in stock. The best seller is Icemania Skibukser, at DKK 799.95, followed by Hammer softshell Overgangsjakke and Hammer softshell Overgangsjakke.
Icemania SkibukserIntersportDKK 799.95In stock
Hammer softshell OvergangsjakkeIntersportDKK 349.95In stock
Hammer softshell OvergangsjakkeIntersportDKK 349.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Intersport in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$89.90
- Currency
- DKK
04 · Ads
What Intersport is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Intersport runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2025 (image, text, video).
INTERSPORT DanmarkINTERSPORT Danmark6 Oct 2026image
Skabt til mere tid udendørsINTERSPORT Danmark6 Oct 2026video
Adidas - F50 Elite FG FodboldstøvlerINTERSPORT Danmark6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Intersport ABverified
Text ad20 Oct 2026Intersport ABverified
Text ad20 Oct 2026Intersport ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Intersport.
The creators who tag @intersport.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Intersport competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Intersport among Clothing brands in Denmark. The closest is Sportovna, then sportsdirect.com, forumsport.com, Sports World, Sportano, sport-shop.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sportovnasportovna.cz | |||||||
| sportsdirect.comsportsdirect.com | |||||||
| forumsport.comforumsport.com | |||||||
| Sports Worldsportsworld.dk | |||||||
| Sportanosportano.hu | |||||||
| sport-shop.plsport-shop.pl |
07 · Company
The company behind Intersport.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Intersport is a company based in Denmark, founded in 1968 according to LinkedIn, on a domain registered in February 1997. It employs about 130 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 1968, per LinkedIn
- Domain registered
- 24 Feb 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 130 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- intersport.dk · Shopify · DKK
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Intersport
What people ask Google about Intersport.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Intersport a legit company?
According to Gravity by Benchr, Intersport is a brand based in Denmark: its website has existed since February 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 130 people on LinkedIn, it has 16,368 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Intersport reviews
Customers rate Intersport 4.3 out of 5 on Trustpilot over 14,885 reviews, 2,517 of them in the last twelve months: 76% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Intersport?
INTERSPORT Danmark is a Danish sporting goods retailer that sells sportswear, shoes, and equipment for the entire family. Gravity by Benchr classifies it under Clothing, with Athletic Shoes making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Intersport expensive?
Intersport's best seller, Icemania Skibukser, sells DKK 799.95 on intersport.dk. 84% of the catalogue is in stock. Gravity does not track prices daily: check intersport.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Intersport discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Intersport advertises on Facebook and Instagram and on Google, where its offers often run. Check intersport.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Intersport?
Intersport sells on its own website, intersport.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Intersport?
Gravity by Benchr records a company based in Denmark, founded in 1968 according to LinkedIn, on a domain registered in 1997, with 130 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Intersport doing well?
Not at the moment. Gravity by Benchr estimates about 417,400 visits to intersport.dk in September 2026, down 10% in a month and down 2% over three months. Intersport ranks #16 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Intersport use?
Gravity by Benchr identifies intersport.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Intersport's ad budget?
Gravity by Benchr does not publish a spend figure for Intersport on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, Intersport ranks #16 of 1,522 by estimated traffic. Its closest competitors on the same market are Sportovna, sportsdirect.com, forumsport.com, Sports World and Sportano. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Intersport.