Brand page · Clothing · Sweden
INTERSPORT: 1.1m visits a month, 118 active Meta ads.
INTERSPORT — INTERSPORT is Sweden's largest chain of sports stores, selling sports equipment, shoes, training clothes, and leisure wear online. In September 2026 intersport.se drew an estimated 1.1m visits, down 19% on the month before. It ranks #5 of 1,542 Clothing brands in Sweden and holds a 2.0 Trustpilot rating over 208 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
INTERSPORT is Sweden's largest chain of sports stores, selling sports equipment, shoes, training clothes, and leisure wear online.
01 · Traffic
How much traffic INTERSPORT gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
INTERSPORT drew an estimated 1.1m visits in September 2026, down 19% on the month before and down 38% over three months.
- Worldwide#13,322of 4.5m sites · Top 1%
- In Sweden#97of 27.3k sites · Top 1%
- Clothing, worldwide#1,003of 459,295 brands · Top 1%
- Clothing, Sweden#5of 1,542 brands · Top 1%
1.1m
estimated visits in September
1 mo ▼ −18.6%4 mo ▼ −37.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about INTERSPORT.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
INTERSPORT holds 2.0 out of 5 on Trustpilot over 208 reviews, 34 of them in the last twelve months: 15% of customers give five stars and 65% one star. That volume places INTERSPORT in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What INTERSPORT sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read INTERSPORT's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places INTERSPORT in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What INTERSPORT is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
INTERSPORT runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text).
Gör dig redo för hösten uteINTERSPORT Sverige6 Oct 2026video
INTERSPORT x PumaINTERSPORT Sverige6 Oct 2026image
Diablo Down M väst TNF Black Heather/TNF BINTERSPORT Sverige6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Intersport ABverified
Text ad19 Oct 2026Intersport ABverified
Text ad19 Oct 2026Intersport ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about INTERSPORT.
The creators who tag @intersportsverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @intersportsverige on Instagram, led by IDA KJOS (78.6k followers, 5.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIDA KJOS@idakjos · 🇸🇪 SE | Activism social impact Creator | 78.6k | 5.6% | 2 | Tagged @intersportsverige |
06 · Competitors according to Gravity
Who INTERSPORT competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for INTERSPORT among Clothing brands in Sweden. The closest is Intersport Elverys, then decathlon.es, forumsport.com, fr.sportsdirect.com, gigasport.at, Sport 1.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Intersport Elveryselverys.ie | |||||||
| decathlon.esdecathlon.es | |||||||
| forumsport.comforumsport.com | |||||||
| fr.sportsdirect.comfr.sportsdirect.com | |||||||
| gigasport.atgigasport.at | |||||||
| Sport 1sport1.no |
07 · Company
The company behind INTERSPORT.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
INTERSPORT is a company based in Sweden, founded in 1968 according to LinkedIn. It employs about 1,002 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1968, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,002 on LinkedIn · 1,001-5,000
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- intersport.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about INTERSPORT
What people ask Google about INTERSPORT.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is INTERSPORT legit or a scam?
According to Gravity by Benchr, INTERSPORT is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 1,002 people on LinkedIn, it has 60,337 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
INTERSPORT reviews: is it worth it?
Customers rate INTERSPORT 2.0 out of 5 on Trustpilot over 208 reviews, 34 of them in the last twelve months: 15% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is INTERSPORT?
INTERSPORT is Sweden's largest chain of sports stores, selling sports equipment, shoes, training clothes, and leisure wear online. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
INTERSPORT promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: INTERSPORT advertises on Facebook and Instagram and on Google, where its offers often run. Check intersport.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns INTERSPORT?
Gravity by Benchr records a company based in Sweden, founded in 1968 according to LinkedIn, with 1,002 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is INTERSPORT growing?
Not at the moment. Gravity by Benchr estimates about 1,112,200 visits to intersport.se in September 2026, down 19% in a month and down 38% over three months. INTERSPORT ranks #5 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does INTERSPORT spend on Meta ads?
Gravity by Benchr does not publish a spend figure for INTERSPORT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, INTERSPORT ranks #5 of 1,542 by estimated traffic. Its closest competitors on the same market are Intersport Elverys, decathlon.es, forumsport.com, fr.sportsdirect.com and gigasport.at. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with INTERSPORT.