Brand page · Clothing · Spain
Decathlon: 15.9m visits a month, 193 active Meta ads.
Decathlon — Decathlon is a sports retail company that sells sports equipment, clothing, and gear for various sports activities. In September 2026 decathlon.es drew an estimated 15.9m visits, down 15% on the month before. It ranks #2 of 4,317 Clothing brands in Spain and holds a 1.4 Trustpilot rating over 2,043 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Decathlon is a sports retail company that sells sports equipment, clothing, and gear for various sports activities.
01 · Traffic
How much traffic Decathlon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Decathlon drew an estimated 15.9m visits in September 2026, down 15% on the month before and up 2% over three months.
- Worldwide#1,388of 4.5m sites · Top 1%
- In Spain#29of 115k sites · Top 1%
- Clothing, worldwide#83of 459,295 brands · Top 1%
- Clothing, Spain#2of 4,317 brands · Top 1%
15.9m
estimated visits in September
1 mo ▼ −14.7%4 mo ▲ +1.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Decathlon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Decathlon holds 1.4 out of 5 on Trustpilot over 2,043 reviews, 390 of them in the last twelve months: 9% of customers give five stars and 82% one star. That volume places Decathlon in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Sportswear Store Outdoor Sports Store Winter sport Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Decathlon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Decathlon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Decathlon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Decathlon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Decathlon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Descubre Easybreath DiveDecathlon España14 Oct 2026video
Tienda de campaña familiar 5 personas 2 habitaciones Quechua Arpenaz 5.2 F&BDecathlon España14 Oct 2026image
GironaDecathlon España14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Decathlon España SAverified
Text ad21 Oct 2026Decathlon España SAverified
Image ad21 Oct 2026Decathlon España SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Decathlon.
The creators who tag @decathlon_espana on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @decathlon_espana on Instagram, led by ASOBAL (81.7k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AASOBAL@asobal · 🇪🇸 ES | Pro sports athletes Creator | 81.7k | 0.9% | 23 | Tagged @decathlon_espana |
06 · Competitors according to Gravity
Who Decathlon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Decathlon among Clothing brands in Spain. The closest is decathlon.com.gr, then intersport.fr, sportsdirect.com, forumsport.com, DF Sport Specialist, sportler.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| decathlon.com.grdecathlon.com.gr | |||||||
| intersport.frintersport.fr | |||||||
| sportsdirect.comsportsdirect.com | |||||||
| forumsport.comforumsport.com | |||||||
| DF Sport Specialistdf-sportspecialist.it | |||||||
| sportler.comsportler.com |
07 · Company
The company behind Decathlon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Decathlon is a company based in Spain. It employs about 42,691 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain
- Founded
- Data not available
- Domain registered
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- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 42,691 on LinkedIn · 10,001+
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- decathlon.es
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Decathlon
What people ask Google about Decathlon.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Decathlon a legit company?
According to Gravity by Benchr, Decathlon is a brand based in Spain: it employs 42,691 people on LinkedIn, it has 605,943 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Decathlon reviews: is it worth it?
Customers rate Decathlon 1.4 out of 5 on Trustpilot over 2,043 reviews, 390 of them in the last twelve months: 9% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Decathlon sell?
Decathlon is a sports retail company that sells sports equipment, clothing, and gear for various sports activities. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Decathlon promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Decathlon advertises on Facebook and Instagram and on Google, where its offers often run. Check decathlon.es for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Decathlon?
Gravity by Benchr records a company based in Spain, with 42,691 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Decathlon growing?
Yes. Gravity by Benchr estimates about 15,905,400 visits to decathlon.es in September 2026, down 15% in a month and up 2% over three months. Decathlon ranks #2 of 4,317 Clothing brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Decathlon's ad budget?
Gravity by Benchr does not publish a spend figure for Decathlon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Spain?
Among Clothing brands in Spain in the Gravity by Benchr index, Decathlon ranks #2 of 4,317 by estimated traffic. Its closest competitors on the same market are decathlon.com.gr, intersport.fr, sportsdirect.com, forumsport.com and DF Sport Specialist. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Decathlon.