Brand page · Toys · Netherlands
Intertoys: 1.5m visits a month, 21 active Meta ads.
Intertoys — Intertoys is a toy store that sells toys for young and old, including building and construction toys, puzzles, games, baby and toddler toys, and gaming articles. In September 2026 intertoys.nl drew an estimated 1.5m visits, up 10% on the month before. It ranks #1 of 555 Toys brands in Netherlands and holds a 3.9 Trustpilot rating over 8,285 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Intertoys is a toy store that sells toys for young and old, including building and construction toys, puzzles, games, baby and toddler toys, and gaming articles.
01 · Traffic
How much traffic Intertoys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Intertoys drew an estimated 1.5m visits in September 2026, up 10% on the month before and up 31% over three months.
- Worldwide#11,313of 4.5m sites · Top 1%
- In Netherlands#126of 78.6k sites · Top 1%
- Toys, worldwide#53of 50,509 brands · Top 1%
- Toys, Netherlands#1of 555 brands · Top 1%
1.5m
estimated visits in September
1 mo ▲ +10.2%4 mo ▲ +31.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Intertoys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Intertoys holds 3.9 out of 5 on Trustpilot over 8,285 reviews, 1,685 of them in the last twelve months: 60% of customers give five stars and 20% one star. That volume places Intertoys in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Intertoys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Intertoys's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Intertoys in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Intertoys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Intertoys runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
EA SPORTS FC 27 Xbox Series X S en Xbox OneIntertoys14 Oct 2026image
IntertoysIntertoys12 Oct 2026image
Disney Princess TourIntertoys11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Intertoys B.V.verified
Text ad20 Oct 2026Intertoys B.V.verified
Image ad20 Oct 2026Intertoys B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Intertoys.
The creators who tag @intertoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Intertoys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Intertoys among Toys brands in Netherlands. The closest is Toys R Us, then Toyworld, Toy Kingdom, Toyzz Shop, Juguettos, joueclub.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Toys R Ustoysrus.co.za | |||||||
| Toyworldtoyworld.co.nz | |||||||
| Toy Kingdomtoykingdom.co.za | |||||||
| Toyzz Shoptoyzzshop.com | |||||||
| Juguettosjuguettos.com | |||||||
| joueclub.frjoueclub.fr |
07 · Company
The company behind Intertoys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Intertoys is a company based in Netherlands, founded in 1976 according to LinkedIn, on a domain registered in July 1996. It employs about 978 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1976, per LinkedIn
- Domain registered
- 25 Jul 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 978 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- intertoys.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Intertoys
What people ask Google about Intertoys.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Intertoys a legit company?
According to Gravity by Benchr, Intertoys is a brand based in Netherlands: its website has existed since July 1996, its Trustpilot profile is claimed by the brand, it employs 978 people on LinkedIn, it has 40,151 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Intertoys reviews
Customers rate Intertoys 3.9 out of 5 on Trustpilot over 8,285 reviews, 1,685 of them in the last twelve months: 60% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Intertoys known for?
Intertoys is a toy store that sells toys for young and old, including building and construction toys, puzzles, games, baby and toddler toys, and gaming articles. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Intertoys promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Intertoys advertises on Facebook and Instagram and on Google, where its offers often run. Check intertoys.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Intertoys?
Gravity by Benchr records a company based in Netherlands, founded in 1976 according to LinkedIn, on a domain registered in 1996, with 978 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Intertoys growing?
Yes. Gravity by Benchr estimates about 1,507,900 visits to intertoys.nl in September 2026, up 10% in a month and up 31% over three months. Intertoys ranks #1 of 555 Toys brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Intertoys' ad budget?
Gravity by Benchr does not publish a spend figure for Intertoys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Netherlands?
Among Toys brands in Netherlands in the Gravity by Benchr index, Intertoys ranks #1 of 555 by estimated traffic. Its closest competitors on the same market are Toys R Us, Toyworld, Toy Kingdom, Toyzz Shop and Juguettos. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Intertoys.