Brand page · Personal Care · United States
iota: 35.8k visits a month, 125 active Meta ads, Gravity score 527.
iota — iota is a nutritional bodycare brand that sells plant-powered skincare products including body cleansers, moisturizers, serums, and treatments. Their formulations focus on microbiome balance, multivitamins, and multiminerals with dermatologist-tested, vegan and cruelty-free ingredients. In September 2026 iotabody.com drew an estimated 35.8k visits, down 35% on the month before. It ranks #1,768 of 33,626 Personal Care brands in United States and holds a 3.6 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
iota is a nutritional bodycare brand that sells plant-powered skincare products including body cleansers, moisturizers, serums, and treatments. Their formulations focus on microbiome balance, multivitamins, and multiminerals with dermatologist-tested, vegan and cruelty-free ingredients.
01 · Traffic
How much traffic iota gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
iota drew an estimated 35.8k visits in September 2026, down 35% on the month before and down 34% over three months.
- Worldwide#226,106of 4.5m sites · Top 10%
- In United States#71,099of 1.2m sites · Top 10%
- Personal Care, worldwide#11,522of 215,119 brands · Top 10%
- Personal Care, United States#1,768of 33,626 brands · Top 10%
35.8k
estimated visits in September
1 mo ▼ −35.3%4 mo ▼ −33.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about iota.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
iota holds 3.6 out of 5 on Trustpilot over 10 reviews, 7 of them in the last twelve months: 60% of customers give five stars and 20% one star.
Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What iota sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
iota sells on Shopify, 92% of its catalogue in stock. The best seller is Supercloud Body Serum⁺, at US$39.00, followed by Supervitamin Body Wash⁺ Brightening and Supermatcha Body Lotion⁺.
#1Supercloud Body Serum⁺iotaUS$39.00In stock
#2Supervitamin Body Wash⁺ BrighteningiotaUS$23.00In stock
Supermatcha Body Lotion⁺iotaUS$35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places iota in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 96% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$61.00
- Currency
- USD
04 · Ads
What iota is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
iota runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
BACK IN STOCK. The 8x sold out Supercloud Body Serum.iota7 Oct 2026video
This body serum sold out 8x for this reason.iota6 Oct 2026video
It Sold Out for a Reasoniota5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MMRK LLCverified
Image ad20 Oct 2026MMRK LLCverified
Text ad20 Oct 2026MMRK LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about iota.
The creators who tag @iotabody on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iotabody on Instagram, led by Credo Beauty (246k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCredo Beauty@credobeauty · 🇺🇸 US | Beauty cosmetics skincare Creator | 246k | 0.1% | 2 | Tagged @iotabody |
06 · Competitors according to Gravity
Who iota competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for iota among Personal Care brands in United States. The closest is Korean Skin Therapy, then SIO Beauty, YISE Beauty, PRAI Beauty UK, Dr. Pen, May Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Korean Skin Therapykoreanskintherapy.com | |||||||
| SIO Beautysiobeauty.com | |||||||
| YISE Beautyyisebeauty.com | |||||||
| PRAI Beauty UKpraibeauty.co.uk | |||||||
| Dr. Pendrpen.net | |||||||
| May Cosmeticsgetmaycosmetics.com |
07 · Company
The company behind iota.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
iota is a company based in New York, United States, on a domain registered in September 2021.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 20 Sept 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iotabody.com · Shopify · USD
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about iota
What people ask Google about iota.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is iota a legit company?
According to Gravity by Benchr, iota is a brand based in New York, United States: its website has existed since September 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 190,673 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about iota?
Customers rate iota 3.6 out of 5 on Trustpilot over 10 reviews, 7 of them in the last twelve months: 60% give five stars, 20% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is iota?
iota is a nutritional bodycare brand that sells plant-powered skincare products including body cleansers, moisturizers, serums, and treatments. Their formulations focus on microbiome balance, multivitamins, and multiminerals with dermatologist-tested, vegan and cruelty-free ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does iota cost?
iota's best seller, Supercloud Body Serum⁺, sells US$39.00 on iotabody.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check iotabody.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a iota discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: iota advertises on Facebook and Instagram and on Google, where its offers often run. Check iotabody.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy iota?
iota sells on its own website, iotabody.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns iota?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is iota doing well?
Not at the moment. Gravity by Benchr estimates about 35,800 visits to iotabody.com in September 2026, down 35% in a month and down 34% over three months. iota ranks #1,768 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does iota use?
Gravity by Benchr identifies iotabody.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does iota spend on Meta ads?
Gravity by Benchr does not publish a spend figure for iota on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, iota ranks #1,768 of 33,626 by estimated traffic. Its closest competitors on the same market are Korean Skin Therapy, SIO Beauty, YISE Beauty, PRAI Beauty UK and Dr. Pen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with iota.