Brand page · Household Appliance Accessories · United Kingdom
iRobot traffic, ads & competitors 79k visits a month, 111 active Meta ads.
iRobot — iRobot is a global consumer robot company that designs and builds robots and intelligent home innovations, known for introducing the first Roomba robot vacuum in 2002. In September 2026 irobot.co.uk drew an estimated 79k visits, down 4% on the month before. It ranks #6 of 190 Household Appliance Accessories brands in the United Kingdom and holds a 1.9 Trustpilot rating over 271 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
iRobot is a global consumer robot company that designs and builds robots and intelligent home innovations, known for introducing the first Roomba robot vacuum in 2002.
01 · Traffic
iRobot website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
iRobot drew an estimated 79k visits in September 2026, down 4% on the month before and down 10% over three months.
- Worldwide#114,933of 4.5m sites · Top 5%
- In United Kingdom#5,995of 192k sites · Top 5%
- Household Appliance Accessories, worldwide#127of 4,972 brands · Top 5%
- Household Appliance Accessories, United Kingdom#6of 190 brands · Top 5%
79k
estimated visits in September
1 mo ▼ −4.0%4 mo ▼ −9.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
iRobot reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
iRobot holds 1.9 out of 5 on Trustpilot over 271 reviews, 68 of them in the last twelve months: 10% of customers give five stars and 78% one star. That volume places iRobot in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Vacuum Cleaner Store Electronics Store Electronics Company Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
iRobot best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read iRobot's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places iRobot in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
iRobot ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
iRobot runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2023 (image, text, video).
Roomba® Plus 675 Combo + AutoWash™ DockiRobot7 Oct 2026video
Prime Day DealsiRobot6 Oct 2026image
Prime Day DealsiRobot6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026iRobot UK LTDverified
Text ad20 Oct 2026iRobot UK LTDverified
Image ad20 Oct 2026iRobot UK LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
iRobot influencers
The creators who tag @irobot_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @irobot_uk on Instagram, led by ✾ 𝒜𝓂𝑒́𝓁𝒾𝑒 𝒞𝒶𝓇𝒹𝒾𝓃 ✾ (31k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ✾✾ 𝒜𝓂𝑒́𝓁𝒾𝑒 𝒞𝒶𝓇𝒹𝒾𝓃 ✾@home_mood_damy · 🇫🇷 FR | Beauty cosmetics skincare Creator | 31k | 3.2% | 1 | Tagged @irobot_uk |
06 · Competitors according to Gravity
iRobot competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for iRobot among Household Appliance Accessories brands in the United Kingdom. The closest is thomas.ru, then kenmorefloorcare.com, Sirena, jetsrobos.com.br, Allpax, iRobot®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| thomas.ruthomas.ru | |||||||
| kenmorefloorcare.comkenmorefloorcare.com | |||||||
| Sirenasirenasystem.com | |||||||
| jetsrobos.com.brjetsrobos.com.br | |||||||
| Allpaxallpax.de | |||||||
| iRobot®irobot.es |
07 · Company
Who is behind iRobot?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
iRobot is a company based in United Kingdom, founded in 1990 according to LinkedIn, on a domain registered in October 1999. It employs about 969 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1990, per LinkedIn
- Domain registered
- 27 Oct 1999
- Status
- Operating
- Employees
- 969 on LinkedIn · 501-1,000
- Own store
- irobot.co.uk · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about iRobot
What people ask Google about iRobot.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is iRobot legit or a scam?
According to Gravity by Benchr, iRobot is a brand based in the United Kingdom: its website has existed since October 1999, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 969 people on LinkedIn, it has 9,903 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
iRobot reviews: is it worth it?
Customers rate iRobot 1.9 out of 5 on Trustpilot over 271 reviews, 68 of them in the last twelve months: 10% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is iRobot?
iRobot is a global consumer robot company that designs and builds robots and intelligent home innovations, known for introducing the first Roomba robot vacuum in 2002. Gravity by Benchr classifies it under Household Appliance Accessories. Source: Gravity by Benchr product classification.
Is there a iRobot discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: iRobot advertises on Facebook and Instagram and on Google, where its offers often run. Check irobot.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy iRobot?
iRobot sells on its own website, irobot.co.uk, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind iRobot?
Gravity by Benchr records a company based in United Kingdom, founded in 1990 according to LinkedIn, on a domain registered in 1999, with 969 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is iRobot doing well?
Not at the moment. Gravity by Benchr estimates about 79,000 visits to irobot.co.uk in September 2026, down 4% in a month and down 10% over three months. iRobot ranks #6 of 190 Household Appliance Accessories brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does iRobot use?
Gravity by Benchr identifies irobot.co.uk as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records.
How much does iRobot spend on Meta ads?
Gravity by Benchr does not publish a spend figure for iRobot on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliance Accessories brands in the United Kingdom?
Among Household Appliance Accessories brands in the United Kingdom in the Gravity by Benchr index, iRobot ranks #6 of 190 by estimated traffic. Its closest competitors on the same market are thomas.ru, kenmorefloorcare.com, Sirena, jetsrobos.com.br and Allpax. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with iRobot.