Brand page · Clothing · France
IRO: 82.2k visits a month, 8 active Meta ads.
IRO — IRO is a Paris-based fashion brand inspired by 70s and 80s American rock, New Yorker vintage spirit, Parisian romanticism, and Japanese madness, creating a simple and strong wardrobe for everyday cool girls. In September 2026 iroparis.com drew an estimated 82.2k visits, up 18% on the month before. It ranks #1,818 of 97,158 Clothing brands in France and holds a 2.4 Trustpilot rating over 116 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
IRO is a Paris-based fashion brand inspired by 70s and 80s American rock, New Yorker vintage spirit, Parisian romanticism, and Japanese madness, creating a simple and strong wardrobe for everyday cool girls.
01 · Traffic
How much traffic IRO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IRO drew an estimated 82.2k visits in September 2026, up 18% on the month before and down 8% over three months.
- Worldwide#111,037of 4.5m sites · Top 5%
- In United States#36,286of 1.2m sites · Top 5%
- Clothing, worldwide#10,664of 459,295 brands · Top 5%
- Clothing, United States#1,818of 97,158 brands · Top 5%
82.2k
estimated visits in September
1 mo ▲ +18.0%4 mo ▼ −8.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IRO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IRO holds 2.4 out of 5 on Trustpilot over 116 reviews, 37 of them in the last twelve months: 15% of customers give five stars and 80% one star. That volume places IRO in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Shoe Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IRO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read IRO's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places IRO in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What IRO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IRO runs Meta ads on Facebook, Instagram, and has advertised on Google since February 2024 (image, text, video).
IRO PARISIRO24 Sept 2026video
IRO PARISIRO16 Sept 2026image
IRO PARISIRO16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026IRO SASverified
Text ad20 Oct 2026IRO SASverified
Text ad20 Oct 2026IRO SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about IRO.
The creators who tag @iroparis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who IRO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IRO among Clothing brands in France. The closest is armandthiery.fr, then Rococo, cos.com, RW&CO, EXECUTIVE, Comptoir des Cotonniers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| armandthiery.frarmandthiery.fr | |||||||
| Rococorococo.gr | |||||||
| cos.comcos.com | |||||||
| RW&COrw-co.com | |||||||
| EXECUTIVEexecutive.co.id | |||||||
| Comptoir des Cotonnierscomptoirdescotonniers.com |
07 · Company
The company behind IRO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IRO is a company based in France, founded in 2005 according to LinkedIn, on a domain registered in April 2012. It employs about 288 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 2005, per LinkedIn
- Domain registered
- 1 Apr 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 288 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iroparis.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IRO
What people ask Google about IRO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IRO legit?
According to Gravity by Benchr, IRO is a brand based in France: its website has existed since April 2012, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 288 people on LinkedIn, it has 533,391 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
IRO reviews
Customers rate IRO 2.4 out of 5 on Trustpilot over 116 reviews, 37 of them in the last twelve months: 15% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does IRO sell?
IRO is a Paris-based fashion brand inspired by 70s and 80s American rock, New Yorker vintage spirit, Parisian romanticism, and Japanese madness, creating a simple and strong wardrobe for everyday cool girls. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
IRO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: IRO advertises on Facebook and Instagram and on Google, where its offers often run. Check iroparis.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy IRO?
IRO sells on its own website, iroparis.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns IRO?
Gravity by Benchr records a company based in France, founded in 2005 according to LinkedIn, on a domain registered in 2012, with 288 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is IRO doing well?
Not at the moment. Gravity by Benchr estimates about 82,200 visits to iroparis.com in September 2026, up 18% in a month and down 8% over three months. IRO ranks #1,818 of 97,158 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does IRO use?
Gravity by Benchr identifies iroparis.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records.
What is IRO's ad budget?
Gravity by Benchr does not publish a spend figure for IRO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, IRO ranks #1,818 of 97,158 by estimated traffic. Its closest competitors on the same market are armandthiery.fr, Rococo, cos.com, RW&CO and EXECUTIVE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IRO.